CONFERENCE OPPORTUNITIES

CRYSTAL GATEWAY MARRIOTT ARLINGTON, VA

APRIL 11-14, 2018

INTERNATIONAL CAREERDEVELOPMENT CONFERENCE

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The Collegiate DECA International Career Development Conference (ICDC) is the highlight of Collegiate DECA’s year. 1,500 students, advisors, administrators and business partners gather to develop knowledge and skills for college and careers.

The students compete against one another in one of 20 areas focused around marketing, finance, hospitality, management and entrepreneurship. Students participate in professional development academies and institutes to develop 21st Century Skills in the areas of collaboration, communication, critical thinking and creativity.

Our advisors, college faculty and administrators, enhance their classroom skills through professional development training and competitions while seeking business and industry partnerships.

The conference provides numerous opportunities for your company/brand that include:

• Associate engagement and volunteerism

• Career fair & college exhibits

• Academies and Institutes

• Conference materials and take-aways

• Special events

• Dynamic, multi-media general sessions

Each of the unique opportunities in this packet provides your brand connection with Collegiate DECA’s highly energetic student leaders and/or advisors.

MEMBER PROFILE15,000POST-SECONDARY MEMBERS

250COLLEGE/UNIVERSITY CHAPTERS

WHY PARTICIPATE?

ENROLL top students to your college or university.

RECRUIT trained employees for your company.

PROMOTE your products and/or services.

ENGAGE your associates in Corporate Social Responsibility.

48% 52%

2-YEAR INSTITUTION

4-YEAR INSTITUTION

WWW.DECA.ORG/PARTNER 3

ABOUT COLLEGIATE DECACollegiate DECA is the college division of DECA, the premier education partner developing college and career ready youth. Our comprehensive learning program is:

• Co-curricular• Built upon the National Model Curriculum Framework• Cross-walked to Common Core Standards• Supportive of 21st Century Skills

We are specifically authorized by the United State Congress, the federal and states’ Departments of Education as integral to delivering effective career education. Over 235,000 high school and college students in all 50 United States, U.S. territories and 9 additional countries participate in DECA’s programming annually, through instruction delivered by a state-certified teacher.

With a 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals. For these reasons, and many others, our internationally renowned business partners consider DECA a favored sustainability partner in achieving their corporate and social responsibility goals.

IMPORTANT DEADLINES

Friday, February 2Program advertisement reservation

Friday, February 10Registration for conference program inclusionCompany logo submission (Illustrator .eps file)

Friday, February 23Program ad artwork due

Friday, March 30Full payment dueExhibit name badge form due

WEDNESDAYAPRIL

11OPENING GENERAL SESSION

THURSDAYAPRIL

12COMPETITIVE EVENT BRIEFING & MANUAL REGISTRATION

EXHIBIT SET UP

EXHIBITS OPEN

PROFESSIONAL DEVELOPMENT ACADEMIES (STUDENTS)

ADVISOR ACADEMY

FRIDAYAPRIL

13JUDGE CHECK-IN

EXHIBITS OPEN

ENTREPRENEURSHIP ACADEMY

ENTREPRENEURSHIP CHALLENGESponsored by Franchise Education and Research Foundation & Hilton Worldwide

COMPETITIVE EVENT PRELIMINARY COMPETITION

EXHIBIT DISMANTLE

CULINARY MANAGEMENT INSTITUTE

NATIONAL MANAGEMENT INSTITUTESponsored by Piper Jaffray & Co.

SATURDAYAPRIL

14JUDGE CHECK-IN

PRELIMINARY AWARDS SESSION

COMPETITIVE EVENTS FINAL COMPETITION

ENTREPRENEURSHIP CHALLENGE FINAL PRESENTATIONSSponsored by Franchise Education and Research Foundation & Hilton Worldwide

NATIONAL MANAGEMENT INSTITUTE PRESENTATIONSSponsored by Piper Jaffray & Co.

GRAND AWARDS SESSION

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EPIC SPONSORPROMOTIONAL ITEM (CHOICE OF ONE BELOW):

• Conference Bag• Conference Notebook• Conference Lanyards

ICDC APP

6’ TABLE TOP EXHIBIT

½ PAGE, 4-COLOR, VERTICAL AD IN CONFERENCE PROGRAM

COMMUNITY SERVICE ACTIVITY

PROMOTION/BRANDING/RECOGNITION

UNLIMITED COMPANY INVITATION TO SERVE AS COMPETITIVE EVENT JUDGES

INVESTMENT:$3,500

PLATINUM SPONSORCOMPETITIVE EVENT SPONSOR

• Title sponsor of one competitive event at conference

• Promotion in numerous DECA publications and online

• ICDC onsite promotion through signage and program

• Onstage presentation to ICDC finalists and winners

• Photograph with event winners

PREMIER SPONSOR OF GENERAL SESSION

• Onstage presence at general session• Promotion/Branding/Recognition

ICDC APP

6’ TABLE TOP EXHIBIT

FULL PAGE, 4-COLOR AD IN CONFERENCE PROGRAM

COMMUNITY SERVICE ACTIVITY

PROMOTION/BRANDING/RECOGNITION

UNLIMITED COMPANY INVITATION TO SERVE AS COMPETITIVE EVENT JUDGES

INVESTMENT:$10,000

ARLINGTON SPONSOR SCHOLARSHIP

• Onstage recognition to winner during Grand Awards Session

• Photograph with winner• Promotion/Branding/Recognition

PROMOTIONAL ITEM (CHOICE OF ONE BELOW):

• Conference Bag• Conference Notebook• Conference Lanyards

ICDC APP

6’ TABLE TOP EXHIBIT

FULL PAGE, 4-COLOR AD IN CONFERENCE PROGRAM

COMMUNITY SERVICE ACTIVITY

PROMOTION/BRANDING/RECOGNITION

UNLIMITED COMPANY INVITATION TO SERVE AS COMPETITIVE EVENT JUDGES

INVESTMENT:$5,000

BUSINESS SPONSOR 6’ TABLE TOP EXHIBIT

½ PAGE, 4-COLOR, VERTICAL AD IN CONFERENCE PROGRAM

COMMUNITY SERVICE ACTIVITY

PROMOTION/BRANDING/RECOGNITION

UNLIMITED COMPANY INVITATION TO SERVE AS COMPETITIVE EVENT JUDGES

INVESTMENT:$1,300

The opportunities to engage, connect and network at #CDECAICDC are endless! Don’t miss your chance to engage with potential customers at DECA’s largest event of the year. Our sponsorship packages eliminate the guesswork, so you can focus on making the most of your ICDC experience.

COLLEGIATE ICDC SPONSORSHIP PACKAGES

WWW.DECA.ORG/PARTNER 5

QUESTIONSCorporate & External Affairs DepartmentP 703-860-5000

You can engage with our members like never before thanks to social media and digital technology. Create an ongoing relationship with our attendees that will carry on even after the conference has ended.

CONFERENCE MOBILE APPGet your brand and message in the hands of 1,500 attendees. The conference app allows attendees to review the schedule, find exhibitors, receive conference updates and more from their iPhone, Android, Blackberry and the web.• Banner ad linked to your

company page• Logo on exhibitor profile• Inclusion in App game• Promotion during the

conference digest

INVESTMENT:$300

COMPETITIVE EVENTSGet on stage with members during the Grand Awards Session and promote your company in front of 1,500 attendees. Partial sponsorship of one of DECA’s competitive events includes cash awards to the top 10 winners, trophies, medallions and certificates.• Official competitive event title

sponsor at conference• Promotion in numerous DECA

publications and online• ICDC onsite promotion through

banners, signage and program• Onstage presentation to ICDC

finalist and winners• Photographs with event

winners

INVESTMENT:$3,000

MEAL FUNCTIONSBrand your company with DECA’s meal functions during the conference.• Promotion/Branding/

Recognition• Opportunity for a flyer to be

placed at the event

INVESTMENT:$5,000-$20,000

BEVERAGE BREAKS Brand your company by sponsoring a beverage break during the conference.• Promotion/Branding/

Recognition• Opportunity for a flyer to be

placed at the break station

INVESTMENT:$1,000+

SCHOLARSHIPSProvide a donation to DECA’s scholarship fund. DECA scholarships are merit based.

• Onstage recognition to winner(s) during Grand Awards Session

• Photograph with winner(s)

• Promotion/Branding/Recognition

INVESTMENT:$1,000 minimum

ENGAGE

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CONFERENCE MATERIALS

BAGS/TOTESPut your company logo on a conference bag and showcase your brand in front of 1,500 attendees. These are popular for all participants (students, advisors, administrators, etc.) and are taken home for continued use.

INVESTMENT:$2,000

Conference materials often travel back with students and serve as souvenirs for years to come, or help advisors decorate their classrooms. Let your brand become memorable keepsakes for DECA members and advisors!

GIFTS Place your brand in the hands of each conference attendee by sponsoring a branded gift that is focused toward students, advisors/teachers, administrators and/or volunteers.

INVESTMENT:$ACTUAL COST

INSERTSDrop a discount flyer, special offer or product catalog in the conference registration packet. Draw attention to your booth and remind attendees of your products and/or services.

INVESTMENT:$300

LANYARDSPlace your logo with DECA’s logo by sponsoring the 1,500 conference lanyards that are visible throughout the entire conference.

INVESTMENT$1,500

PENCILS1,500 sharpened pencils are needed for competitive event testing. What better way to get your brand in the hands of DECA members?

INVESTMENT:$500 or in-kind

PENS1,500 pens are needed for completion of advisor and student registration cards. This is a perfect way to showcase your company to business professionals.

INVESTMENT:$250 or in-kind

QUESTIONSCorporate & External Affairs DepartmentP 703-860-5000

WWW.DECA.ORG/PARTNER 7

You won’t find a more professional, engaged or driven group of aspiring professionals anywhere other than #CDECAICDC. Meet our members face-to-face in our conference exhibit hall and build the foundation for a lifelong relationship with the next generation of entrepreneurs and business leaders.

EXHIBIT RATES

6’ TABLE TOP EXHIBIT MEMBER ORGANIZATION

NON-MEMBER ORGANIZATION

$800 $1,200

Exhibit fee includes a 6-foot table, draped; two chairs and wastebasket. Fee does not include labor, shipping charges, special lighting, or electrical connections. Exhibits cannot be sublet or shared.

SET-UPTHURSDAY | APRIL 126:00 AM - 9:00 AM

EXHIBITS OPENTHURSDAY | APRIL 129:00 AM - 2:30 PM

FRIDAY | APRIL 137:30 AM - 12:00 PM

MOVE-OUTFRIDAY | APRIL 1312:00 PM

EXHIBIT

SEE PAGES 4 FOR PACKAGE DEALS.

CONFERENCE SITE

Crystal Gateway Marriott1700 Jefferson Davis HighwayArlington, VA 22202(703) 920-3230marriott.com/WASGW

DECA Corporate & External Affairs Department1908 Association DriveReston, Virginia 20191-1594P 703-860-5000F 703-860-4013 cindy_allen@deca.org

GRAND BALLROOM FOYER

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PRINT TECHNICAL SPECS

• Digital photos must be 300 dpi minimum to be printed.

• For production and quality-control purposes, we cannot accept Web or Internet images.

• Acceptable file formats for photography and electronic art are:- Adobe Acrobat .PDF files (high resolution with all fonts embedded;

CMYK color).- Adobe Photoshop files (.PSD, .JPG, .EPS or .TIF).- Adobe Illustrator .EPS files (all fonts converted to outlines and all

images embedded).- Adobe InDesign file (all fonts converted to outlines and all images

embedded).

• Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format.

• All color ads must be converted to CMYK. Spot colors must be specified with a Pantone Solid Coated description.

• Ads must be produced to specific page sizes per ad dimensions.

• Camera-ready artwork is press ready. DECA is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork.

• All art, fonts, printer fonts, photos and graphics must be included. All color, including photos, must be CMYK.

• All crop and registration marks MUST be removed from ad.

• The DECA ICDC program is produced on a Macintosh platform and is unable to support Windows-based documents.

ADVERTISING RATES

BACK COVER $3,500

INSIDE FRONT COVER $2,000

INSIDE BACK COVER $2,000

FULL PAGE COLOR $1,000

FULL PAGE B & W $750

HALF PAGE VERTICAL (COLOR ONLY) $500

PRODUCTIONQUESTIONSDirect inquiries and advertising materials to:

DECA CONFERENCE PROGRAMSCorporate & External Affairs Department1908 Association DriveReston, Virginia 20191-1594P 703-860-5000F 703-860-4013 cindy_allen@deca.org

FULL PAGESafety: 7” x 7”Trim: 8” x 8”Bleed: 8.25” x 8.25”

HALF PAGETrim: 3.25” x 7”

ARTWORK DUE February 23, 2018

ADVERTISECollegiate DECA’s International Career Development Conference is the largest gathering of DECA members and advisors in one place during the entire school year. All eyes are on you at #CDECAICDC and you have the opportunity to reach 1,500 eager customers during the most exciting week of the DECA year.

WWW.DECA.ORG/PARTNER 9

VOLUNTEERWithout our conference volunteers, the competitive event experience so many of our members wait all year for would be nonexistent. Serving as a judge means so much more than just volunteer hours; it empowers a student to put thousands of hours of preparation and practice into action.

REGISTER TODAY■ www.deca.org/volunteer

JUDGEAPRIL 13-14, 2018CRYSTAL GATEWAY MARRIOTTARLINGTON, VAAs a competitive events judge, you’ll sit across the table from DECA members who have been preparing all year-long in classrooms to have their chance to shine in front of you. Contact stacey_sickler@deca.org for more information.

Volunteer your business expertise! Evaluate the knowledge and skills of over 1,500 student members as well as serve as a mentor.

To have your company listed in our conference program, please send us your contract by February 9, 2018. Full payment is due on all applications received after March 30, 2018.* Failure to make full payment by March 30, 2018, will subject the exhibitor to cancellation of contract. This application and contract, when properly executed by the company and accepted by DECA, shall be considered a binding agreement subject to general information and regulations on page 11. Mail this completed application and contract with your check to reserve your package/space. A confirmation letter will be emailed to you after processing at DECA.

DECA Inc. reserves the right to and will strictly enforce trademark infringement laws. Any product displaying characters and/or names where licensing is necessary (i.e. Disney charters, Hard Rock Café, Tasmanian Devil) must submit a copy of the licensing agreement to DECA prior to the conference. DECA Inc. also restricts the sale or display of any product (including clothing) that refers to DECA, Marketing Education, Career Development Conference, International Conference, An Association of Marketing Students or Emerging Leaders and Entrepreneurs.

*Federal and state agencies may submit a purchase order with the application and defer payment until after service is rendered.

APPLICATION AND CONTRACT ADVERTISING, EXHIBIT SPACE & SPONSORSHIP

ADDRESS ALL COMMUNICATIONS TO:DECA Inc.Attn: Corporate & External Affairs 1908 Association Drive Reston, VA 20191-1594

Phone (703) 860-5000 Fax (703) 860-4013 cindy_allen@deca.org

SPONSORSHIP PACKAGES❑ Platinum ...............................................................................................................................$10,000

❑ Arlington ................................................................................................................................$5,000

❑ EPIC ...........................................................................................................................................$3,500

❑ Business ...................................................................................................................................$1,300

ENGAGE❑ Meal Functions................................................................................................$5,000-$20,000

❑ Competitive Events ..........................................................................................................$3,000

❑ Beverage Breaks ...............................................................................................................$1,000+

❑ Scholarships .................................................................................................$1,000 (minimum)

❑ Conference Mobile App .....................................................................................................$300

CONFERENCE MATERIALS ❑ Bags/Totes ............................................................................................................................$2,000

❑ Lanyards ..................................................................................................................................$1,500

❑ Conference Gifts .......................................................................................................Actual Cost

❑ Pens .........................................................................................................................$500 or in-kind

❑ Inserts ..........................................................................................................................................$300

❑ Pencils ....................................................................................................................$250 or in-kind

ADVERTISEARTWORK DUE FEBRUARY 23, 2018❑ Back Cover ............................................................................................................................$3,500

❑ Inside Front Cover.............................................................................................................$2,000

❑ Inside Back Cover ..............................................................................................................$2,000

❑ Full Page (Color) ................................................................................................................. $1,000

❑ Full Page (B&W) .....................................................................................................................$750

❑ Half Page Vertical (Color) .................................................................................................$500

VOLUNTEER www.deca.org/volunteer

To be included in program, send a vector based EPS file of your company logo by February 9, 2018.

EXHIBIT TABLE LOCATIONS: Diagram for booth locations on page 7. Make six choices.

❑ 1ST CHOICE .......................................................................... BOOTH NOS.______________

❑ 2ND CHOICE ........................................................................ BOOTH NOS.______________

❑ 3RD CHOICE ........................................................................ BOOTH NOS.______________

❑ 4TH CHOICE ........................................................................ BOOTH NOS.______________

❑ 5TH CHOICE ......................................................................... BOOTH NOS.______________

❑ 6TH CHOICE ......................................................................... BOOTH NOS.______________

Exhibits will be assigned on a first-come, first-served basis. If your selection has been filled, we will place you in the booth(s) closest to your choice. Payment must accompany application to reserve exhibit space.

SPECIFY COMPANIES you do not wish located near your exhibit: ____________________________________________________________________________________________

STATE WHAT YOU INTEND TO EXHIBIT. Add any special circumstances which would make it desirable to assign locations for size, corners or other needs: _______________________________________________________________________________________

DESCRIBE any giveaways, promotions or contests to be conducted as part of the exhibit: _______________________________________________________________________________________________________________________________________________

CONFIRMATION and/or EXHIBITOR’S SERVICE KIT should be sent to:

______________________________________________________________

Exhibitor (company)

______________________________________________________________

Contact

______________________________________________________________

Street Address

______________________________________________________________

City State/Prov. ZIP

______________________________________________________________

Web site URL

______________________________________________________________

Phone Fax

______________________________________________________________

By (signed)

______________________________________________________________

Date

______________________________________________________________

E-mail

DECA USE ONLY:Amount Due ____________________

Deposit _______________________

Booth # _______________________

Logo Rec'd _____________________

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CHECK OUT THE OPPORTUNITIES FOR THE HIGH SCHOOL CONFERENCE April 21-24, 2018, Atlanta, Georgia at High School Conference Opportunities

WWW.DECA.ORG/PARTNER 11

EXHIBIT GENERAL INFORMATION AND REGULATIONSPURPOSEThis conference is conducted for educational and informational purposes; to disseminate knowledge and ideas; to encourage communications; to promote product and career information. Under IRS Rulings, sales activities are not permitted for a 501(c)(3) organization (DECA). Exhibitors are encouraged to explain, show or demonstrate products or services.

ELIGIBLE EXHIBITSDECA reserves the right to determine the eligibility of any Exhibitor. No Exhibitor shall sublet or share space. Exhibitors must show only goods and services used in their regular course of business. All promotional activities must be confined to the limits of the booth. To have your company listed in our conference program, please send us your contract by February 9, 2018.

BOOTH EQUIPMENTDECA will provide a 6-foot draped table, 2 chairs and a waste basket. The fee DOES NOT INCLUDE labor, shipping charges, special lighting or electrical connections.

PAYMENT FOR SPACEYour deposit of one-half exhibit rental must accompany the application. The balance is due by March 30, 2018. Failure to make full payment by March 30, 2018, will subject the exhibitor to cancellation of contract and forfeiture of deposit. Full payment is due on all applications received after March 30, 2018.

INSTALLATION AND REMOVAL OF EXHIBITSExhibitors may begin installation Thursday, April 12, 2018, at 6:00 a.m. and have displays ready by 9:00 a.m. Exhibits are to remain intact until Friday, April 13, 2018, at 12:00 p.m.

SECURITYThe Exhibitor is solely responsible for his/her own exhibit material and should insure his/her exhibit against loss or damage. All property is understood to remain in the Exhibitor’s control in transit to and from the confines of the exhibit area. DECA assumes no liability of any kind.

FIRE, SAFETY AND HEALTHThe Exhibitor agrees to accept full responsibility for compliance with local, city and state fire, safety and health ordinances regarding the installation and operation of equipment. All exhibit materials and equipment must be reasonably located within the booth and protected by safety guards and devices where necessary to prevent personal accident to spectators. Only fireproof materials should be used in displays, and the necessary fire precautions will be a responsibility of the Exhibitor.

BADGESExhibitor personnel will be provided with badges to permit entry to the exhibit area. You must advise us of personnel by March 30, 2018, to ensure that badges are prepared in advance.

EXHIBITORS’ REGISTRATIONAll Exhibitors must register and pick up their conference packets at the Exhibitor’s registration desk on site. Registration fee is included in the exhibit fee for four representatives per booth space.

RESTRICTIONSDECA reserves the right to restrict exhibits which for any reason become objectionable, and may also evict any exhibit which in the opinion of DECA detracts from the general character of the Exhibit. DECA will not be liable for any refunds or other expenses in this instance.

AUDIO-VISUALThe use of devices for mechanical reproduction of sound is prohibited. Sound of any kind must not be projected outside the booth. Motion pictures, slide demonstrations, fashion shows, Karaoke, etc. are subject to prior approval by DECA.

LIABILITYNeither DECA, nor their agents or representatives, will be responsible for any injury, loss or damage that may occur to exhibit or personnel. Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save DECA, the Crystal Gateway Marriott and its employees and agents harmless against all claims, losses and damages to persons or property, governmental charges or fines and attorney’s fees arising out of or caused by Exhibitor’s installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof, excluding any such liability caused by the sole negligence of the Crystal Gateway Marriott and its employees and agents. In addition, Exhibitor acknowledges that DECA and the Crystal Gateway Marriott do not maintain insurance covering Exhibitor’s property and that it is the sole responsibility of Exhibitor to obtain business interruption and property damage insurance covering such losses by Exhibitor. The Exhibitor, on signing the contract, expressly releases the aforementioned from any and all claims.

CANCELLATIONSThis contract may be cancelled in writing prior to March 30, 2018, in which case fifty percent (50%) of the rental fee will be retained by DECA. Cancellation after this date obligates the Exhibitor to full payment. If space is not occupied by opening, April 12, at 9:00 a.m., DECA shall have the right to use such space as it sees fit.

INABILITY TO PERFORMIn the event the Exhibit is not held for any reason beyond its control, DECA reserves the right to retain part of the rental fee as shall be required to compensate for expenses incurred up to that time.

CLARIFICATION OF RULESDECA has sole authority to interpret and enforce all rules and regulations contained herein, to make any amendments thereto and to make such further rules and regulations as shall be necessary for the orderly conduct of the Exhibit Hall.

RELOCATION OF EXHIBITSDECA Inc. reserves the right to alter locations of the exhibits as shown on the official floor plan if deemed advisable and in the best interest of the conference.

SHIPMENT AND STORAGEInformation on shipping methods, storage and rates will be sent to you directly by DECA. The exhibitor agrees to ship at his/her own risk and expense all articles to be exhibited.

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1908 ASSOCIATION DRIVE, RESTON, VA 20191 | 703.860.5000 | DECA.ORGDECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging

leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national

origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior

in the form of discrimination, harassment, or bullying will not be tolerated. It is the responsibility of all members to

uphold and contribute to this climate.