Demonstrate the success of your college or university programs by sending students to compete against top students from across the

United States, Canada, and beyond. By supporting academic teams from your program areas, you will showcase the quality of your pro-grams to your administration, community partners and alumni, you will bring international recognition to your students, your programs and your campus.

If any of the areas on the following pages align with your classes or pro-gram area, there is one organization that allows you to showcase your members and your program through a competitive events program—Collegiate DECA.

Competitive activities include role-plays, case studies and professional presentations. Events can be used in the classroom as experiential ac-tivities to measure member performance—then you send the top per-formers to represent your school.

Every competitive event and activity includes face-to-face interaction with a business/industry professional, validating the knowledge and abilities of members through a comprehensive evaluation. Competitive

event transcripts are now available to gauge how members compare to members from their

association (i.e., state, territory, or province) and their international ranking within their competitive event area. Chapter advisors can obtain competitive event transcripts after the International Career Develop-ment Conference.

A school may choose to enter multiple members/teams in any of the events.

Send your very best members to com-pete with top members from the United States, Canada, and beyond. The Interna-tional Career Development Conference provides members the opportunity to network with business and industry ex-perts through industry-related presenta-tions, career-focused panel discussions and internship and employment oppor-tunities. Additional conference activities include:

• National Management Institute

• Culinary Management Institute

• Entrepreneurship Academy

• Entrepreneurship Challenge

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MARKETING+ SALES

BUSINESSMANAGEMENT +

ADMINISTRATION

HOSPITALITY+ TOURISM

FINANCE+ ACCOUNTING

COMMUNICATIONS+ TECHNOLOGY

ESTABLISH COMPETITION TEAMS ON YOUR CAMPUS

CONNECTING THE CLASSROOM

TO THEBOARDROOM

Visit us at www.collegiatedeca.org.

ICDC 2013 | ANAHEIM | APRIL 17–20

BUSINESSMANAGEMENT +ADMINISTRATION

COMMUNICATIONS+ TECHNOLOGY

BUSINESS MANAGEMENT & ADMINISTRATION COMPETITION TEAMSBUSINESS ETHICS (TEAM OF 2)A team of two members analyze a business situation containing an ethical dilemma, then present a resolution of the dilemma to a professional (judge) with experience in business.

BUSINESS LAW (TEAM OF 2 TO 3)A team of two to three members analyze a real-world case law situation that deals with market-ing/business activity between two organizations, then present solutions/recommendations to a professional (judge) with experience in business.

BUSINESS RESEARCH (TEAM OF 1 TO 3)One to three members partner with a local business to conduct research in the local market to assess how to implement or improve the business’ corporate social responsibility plan. Members will prepare a written research report and present findings and strategies for improvement to a professional acting as the business owner.

HUMAN RESOURCE MANAGEMENTAn individual member analyzes a real-world human resource management case situation, then presents solutions to a professional (judge) with experience in business.

MARKETING MANAGEMENT An individual member analyzes a real-world marketing management case situation, then presents solutions to a professional (judge) with experience in business.

PROJECT MANAGEMENTAn individual member serving as a project manager leads and directs a cross-functional team to complete a project plan. Project managers are responsible for all aspects of the project plan and must complete the plan including schedule, budget, and scope. The member will prepare a writ-ten project plan and present to a judge acting as a company CEO.

RETAIL MANAGEMENT An individual member will be challenged to perform marketing and management functions and tasks in any retail estab-lishment, then role-play with profession-als (judges) with experience in business.

SALES MANAGEMENT MEETINGAn individual member analyzes a real-world management case situation, then conducts a meeting with one or more salespeople (judges).

COMMUNICATIONS & TECHNOLOGY COMPETITION TEAMS*ADVERTISING CAMPAIGN (TEAM OF 1 TO 3)One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.

PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event.

WEBSITE DESIGN (TEAM OF 1 TO 2)One or two members design and present an original Web site design to judges acting as potential clients in need of a new/updated Web site for their business.

*Most competitive events encourage the application of technology in the presentation to judges.

FINANCE + ACCOUNTING

FINANCE & ACCOUNTING COMPETITION TEAMSACCOUNTING An individual member will analyze a real-world accounting situation, interpret data, provide solu-tions to the situation, and then role-play with a professional with experience in accounting.

BANKING FINANCIAL SERVICES An individual member will analyze a real-world banking services situation, developing ideas/so-lutions to the situation, then role-playing with a professional (judge) with experience in banking services.

CORPORATE FINANCE An individual member will be challenged to demonstrate their knowledge and understanding of financial concepts and how these concepts apply to the disciplines of investment and corporate finance in both business enterprises and financial services institutions.

FINANCIAL STATEMENT ANALYSIS (TEAM OF 2 TO 3)Two or three members acting as financial consultants will analyze the year-end financial state-ments of two companies from the same industry, prepare a written analysis, and present their findings and recommendations to professionals (judges) with experience in business.

HOSPITALITY+ TOURISM

HOSPITALITY & TOURISM COMPETITION TEAMSADVERTISING CAMPAIGN (TEAM OF 1 TO 3)One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.

HOTEL AND LODGING An individual member will be challenged to perform marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage ser-vices, special events, and meeting spaces.

PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event.

RESTAURANT AND FOOD SERVICE MANAGEMENTAn individual member will be challenged to perform marketing and management functions and tasks in a restaurant or food service business.

TRAVEL AND TOURISMAn individual member will be challenged to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make pro-ductive or enjoyable use of travel services.

ENTREPRENEURSHIP COMPETITION TEAMSENTREPRENEURSHIP—STARTING A BUSINESS (TEAM OF 1 TO 3)One to three members develop a proposal to start a business. As entrepreneurs seeking start-up capital, the participant(s) will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partner-ship, corporation, or franchise. NOTE: This event is not designed for businesses currently being operated.

ENTREPRENEURSHIP—GROWING A BUSINESS (TEAM OF 1 TO 3)One to three members will analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. NOTE: This event is designed only for business currently being operated.

MARKETING+ SALES

MARKETING & SALES COMPETITION TEAMSADVERTISING CAMPAIGN (TEAM OF 1 TO 3)One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.

BUSINESS-TO-BUSINESS MARKETING (TEAM OF 2)A team of two members analyze a real-world case situation that deals with marketing/business activity between organizations, then present solutions to a professional (judge) with experience in marketing and business.

FASHION MERCHANDISING AND MARKETING An individual member will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments, and manufacturing firms primarily en-gaged in the merchandising and marketing of clothing and related articles for personal wear and adornment.

INTERNATIONAL MARKETING (TEAM OF 2)A team of two members analyze a real-world international case situation, then present solutions

to a professional (judge) with experience in international marketing and management.

MARKETING MANAGEMENT An individual member analyzes a real-world marketing management case situation, then presents solutions to a professional (judge) with experience in business.

PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event.

RETAIL MANAGEMENT An individual member will be challenged to perform marketing and management functions and tasks in any retail establish-ment, then role-play with professionals (judges) with experience in business.

SALES MANAGEMENT MEETINGAn individual member analyzes a real-world management case situation, then conducts a meeting with one or more salespeo-ple (judges).

SPORTS AND ENTERTAINMENT MARKETING (TEAM OF 2)A team of two members analyze a real-world sports and enter-tainment marketing case situation, then present solutions to a professional (judge) with experience in sports and entertainment marketing.

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