internal webinar the power of 1st party social data and how to use it
TRANSCRIPT
The Power of 1st Party Social Data and How to Use It
Agile marketing powered by AddShoppers
AddShoppersWe track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV).
10,000+ Clients Worldwide
Your presenter
Chad LedfordCRO/ Co-Founder at
AddShoppers
I. 1st party social data?
II. Data points
III. Capturing social data
IV. Arming your arsenal
V. Results of integrating
your social data
Let’s Get Social
1st Party Social DataWhat is it?
Trending WallEmbedded social products
Allow your visitors to see your most shared products
Increase AOV and page views
Integrate real-time social data (Likes, Tweets, Pins, Wants, etc)
Customize to match your brand
SEO indexable fresh content
1st Party Social Data made actionable
Influencer Profile
First Name / Last NamePeter Messmer
Email [email protected]
Male / FemaleMale
Birthday4/17/1988
LocationCharlotte, NC
Klout Score58
Follow Stats✓ Follows You
# Of Social Shares9
Profile Picture
# Of Social Clicks127
Amount Of Social Revenue$497.68
# Of Social Referrals3
Data By NetworkThe key is centralizing the data into a single profile
Capturing Social DataHow is it done?
How many people choose to use social login versus traditional login?The average is 20% and ranges from 5% to 40%
Sharing ButtonsSharing Buttons are another engaging way to capture social data from customers.
Referral CampaignsReferral campaigns offer another way to collect social data.
When customers register for your campaign, it will pull their personal information to generate their account, as well as track their site activity.
Referring Source InteractionsInteractions with Sharing Buttons or a referral campaign pull the data from the interactor.
Based off interactions with unique links, you’ll have the ability to identify the source of the interaction, and pull customer data.
Arming Your ArsenalHow can you use the data captured?
How can you use the data captured?
Once the data is collected, it can be passed into any of the following for smarter segmentation...
1 2 3
ESP CRM DMP
ESP - Personalized Emails
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CRM - 360° Customer View
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DMP - On-site Personalization
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ResultsWhat are the results of integrating social data
into your marketing?
Referring Source Targetingcaptures 29% more emails
Facebook exclusive offer!
Connect with Facebook to join our newsletter and get $10 off your first
purchase:
| Connect
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Power Contests & Giveaways
Power Social Wishlists
1:1 personalized offersDrive 9% more revenue
Happy Birthday Mike!On your special day, we’d like to
offer you $25 towards any purchase of $100 or more:
No Thanks
Yes, I’d Like $25
1:1 personalizationplus abandonment targeting drives 16% higher conversion rate
Powering More Effective Referral Campaigns
To learn more about AddShoppers, join an upcoming live demo:
addshoppers.com/live-demo
Additional Questions? Follow Up?
[email protected]@ChadLedford