intern under prof. mathur
TRANSCRIPT
Internship under Professor
Dr. Sameer Mathur(IIM LUCKHNOW)
MODULE 1
Word of ADVICE from Jesse Desjardins
Tips to become a Presentation JEDI
NANCY DUARTE GARR REYNOLDS
Organization and Presentation Tips
By Garr Reynolds
How stories Resonate
By Nancy Duarte
MODULE 2
Some important concepts learned
MARKETING RESEARCH PROCESS
CREATING CUSTOMER VALUE AND CUSTOMER
RELATIONSHIPS
ANALYSING BUSINESS
ROLE OF
MODULE 3
Goodyear: The Aquatred Launch
HARVARD BUSINESS SCHOOL CASE STUDY
“The case method takes the learner through a reflective and analytic process that is very powerful,” says Robert Bruner
Purpose of the Case Study
The case method gives students the ability to quickly make sense of a complex problem, rapidly arrive at a reasonable solution, and communicate that solution to others in a succinct and effective manner.
MODULE 4
Highly Polarizing Brands tend to perform more poorly than others, but they also tend to less risky- exhibit relatively little variation in stock price
Higher the percentage of brand lovers and brand haters, the greater the Polarization
Brand Dispersion measures the Polarization
Capitalizing on Polarization
Placate the HATERS
Research shows that negative word of mouth can greatly influence neutral customers
THE HATERS
People often feel compelled to defend a favorite product that has come under the attack and defense mounted by the fans often swayed neutral consumers into becoming supporters
Polarizing Attribute
CREATING POLARIZATIO
N
Drive a WEDGE in the market
Segmentation increases the polarization, which in turn can boost revenue
Launch a provocative
advertisment
Campaign and the negative reaction raised brand awareness and increased sales
THANKYOU
Jaannasheen SinghIIT(BHU) VARANASI
13155043