S. T .P

ON

Beautiful you , today , tomorrow

SEGMENTATION :

Grouping people according to their similarity related to a particular product category.

The Fiama Di Wills product is segmented into basically two parts:• Men• Women

Geographical Location: Based upon where people live.

Demographic: Based upon age gender and income level.

Behavioural: Psychographic , Benefits.

By making the price cheaper :-

they target each type of audience so that every one can afford the product and increase the sale of the product.

TARGETING :

Targeting is a phase , done accordingly to the segmentation.

After segment the audience, company target the favourable audience.

POSITIONING

Natural Content

Chemical

Common packaging

Innovative packaging

• After process of targeting performed, company position or set itself at a certain position.

THANK YOU!!!

To : Sushant Nanda FRoM :

Priya MaTHURPGDM2/1522