interactive content formats/platforms (seth lieberman)
TRANSCRIPT
![Page 1: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/1.jpg)
PRESENTED BY!
#C2C14!
How to Increase Engagement and Drive Conversions with Interactive Content!
Presented by:!Seth Lieberman, CEO SnapApp!
!
![Page 2: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/2.jpg)
#C2C14!
About SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !The Marketer!More Value For !
The Audience!
![Page 3: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/3.jpg)
#C2C14!
About DDI!
Talent That’s Ready for Business!
• Talent Acquisition!• Leadership
Development!• Succession
Management!
![Page 4: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/4.jpg)
#C2C14!
Why Interactive Content- !Reciprocal Value!
Deepen!Relationships!
Drive!Repeat Traffic!
Increase!Engagement!
Welcome!Back!!
• The act of interacting with content enriches the user & content provider!• The exchange of information results in tailored experiences!
![Page 5: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/5.jpg)
#C2C14!
Internal Metrics!
§ 550% Increase in email open rates!§ 1,724% Increase in click through rate!
Eloqua Global Benchmarks!
§ 375% above benchmark open rate!§ 720% above benchmark click through rate!
The ROI of Interactive!
![Page 6: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/6.jpg)
#C2C14!
1. Engage the Audience!
CTA: Diagnosis!
![Page 7: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/7.jpg)
#C2C14!
2. Drive Marketing Outcome!
Lead Generation!
![Page 8: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/8.jpg)
#C2C14!
3. Deliver Value!
Results!
![Page 9: Interactive Content Formats/Platforms (Seth Lieberman)](https://reader034.vdocuments.site/reader034/viewer/2022042613/554d976bb4c905525e8b48e1/html5/thumbnails/9.jpg)
#C2C14!
§ Seth Lieberman!§ SnapApp.com!§ email: [email protected]!§ twitter: @SethWLieberman!§ phone: 617-923-0000!
Conclusion!