intent mediaworks, inc. atlanta, new york atlanta, new york p2p summit the future of distribution 1
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Intent MediaWorks, Inc.Intent MediaWorks, Inc. Atlanta, New YorkAtlanta, New York
P2P SummitP2P SummitThe Future of DistributionThe Future of Distribution
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Background
Glenn Martin
Recognized in technologyRecognized in technology
Search Engines for Orbitz, Search Engines for Orbitz, Travelocity, Expedia, etc. Travelocity, Expedia, etc. (2000-2003)(2000-2003)
Helped start first Internet site to Helped start first Internet site to earn over $100Million earn over $100Million
INTENT is 3rd Start-Up is 3rd Start-Up
Intent MediaWorks
900k Downloads per Day900k Downloads per Day
Represent 3.4 Million FilesRepresent 3.4 Million Files 90% Music90% Music 8% Video8% Video 2% Other2% Other
Voted Innovators’ of the Year by Voted Innovators’ of the Year by Distributed Computing Industry Distributed Computing Industry Association: 2006Association: 2006
Recognized by The White House, Recognized by The White House, Supreme Court, U.S. Senate, RIAA & Supreme Court, U.S. Senate, RIAA & MPAAMPAA
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Represent Major Brands
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Key Trends
Media 1.0: 1950-2000
Production: closed
Distribution: controlled
Marketing: mass
Consumer Choice: limited
Business Model: buy
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Media 2.0Media 2.0
Distribution Trends• P2P traffic represents over
68% of INTERNET traffic
• 12.7 million simultaneous users on P2P
• 60 million unique P2P users (IP addresses) per month in U.S.; 320 million worldwide
• 35% of PC’s have a P2P application installed; new MS Vista has P2P built in
TrendsTrends
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Critical Trends
Internet
• Mass Digital Distribution– iTunes, YouTube, MySpace, CBS– Pando, Azureus, Qtrax, – Amazon, Walmart– eMusic, The Orchard
• Internet has emerged as a Discovery Channel – not just delivery
– Ex. Gnarls Barkley– Ex. The GMan
• Massive Investment in Digital Distribution
– $50 Billion in 2007 so far
• Boom in Media Centric Electronics
– Up 70% from 2006, $500 Billion
• DRM Free Music
– EMI, IODA, DRA, Creative Commons
•
Consumer
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Consumers: Digital Lifestyle
Broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.
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Media 1.0 Distribution1950-2000
SupplierSupplier DistributorDistributor RetailRetail ConsumerConsumer
Musician Artists Bands
Studios
Record
Labels
StoresCDs,
Albums Stereos
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Media 2.0 Distribution
2000- Present
SupplierSupplier DistributorDistributor RetailRetail ConsumerConsumer
Musician Artists Bands
Studios/
Record
Labels
StoresCDs,
Albums Stereos
INTERNET Distribution
Mass Distribution + Micro Marketing
C2C
eCommerce
Music 2.0 Distribution
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Economics
Media 1.0
• Old Economics– Paid downloads only– Publishers rights legacy– Licensing not based on performance performance – Difficult to “sell” new economic models
• Deride & prosecute Web 2.0 empowerment
• Mismatched with market demands– Physical distribution & channel conflict– Worried about “cannibalization”
• Believe “they can do it all”– Self-distribute in fragmented channel
easily
Media 2.0
• Eager for Distribution• Believe in Digital
• “Snowballs” vs. Blockbuster economics
• Endorse “Superdistribution” & Web 2.0 empowerment tools
• Ad Support• Ecommerce• Lifestyle Media• Bundled Licensing• New Subscription Models
• Believe in multi-channel digital distribution through a management system
Media 2.0Media 2.0
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MODELMODEL
DRIVERSDRIVERSTECHNOLOGYTECHNOLOGY
• PRODUCTIONPRODUCTION
• DISTRIBUTIONDISTRIBUTION
• LIFESTYLELIFESTYLE
• ECONOMICSECONOMICS
© Les Ottolenghi 2005
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• 1.1 Million Files a Day• 3.4 Million files contracted
• Media 2.0 Economics
What INTENT Does…
Distribution Platform for Digital Media:
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How INTENT works
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INTENT P2P Search Results Advertiser is tied closely to artist in search results.
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Search Saturation Ability to “saturate” the search listings…
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Web Cross-Over…
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Visibility in Social NetworksUsers spread file via embed codes for top MySpace search ranking.
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• Pass-a-long DistributionContent owners gain the advantage of C2C commerce
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Watch-to-Own File: Loads to Media Player Window
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Watch-to-Own: Initial Window Presentation
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User Experience is Flexible & Rules Driven
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Animated PathsBusiness Rules & Economic Models
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MODELMODEL
DRIVERSDRIVERSTECHNOLOGYTECHNOLOGY
• PRODUCTIONPRODUCTION
• DISTRIBUTIONDISTRIBUTION
• LIFESTYLELIFESTYLE
• ECONOMICSECONOMICS
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Intent MediaWorks, Inc.Intent MediaWorks, Inc. Atlanta, New YorkAtlanta, New York
Media 2.0Media 2.0The Future of DistributionThe Future of Distribution
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