PLANET’S FIRST ORGANIC COLOR SAVING SHAMPOO, CONDITIONER & HAIR SHIELD DEBUTES TO MAKE EVERY COLOR HEALTHY & VIVID

PURESERVETM ENVELOPES HAIR IN BROWN ALGAE, TILIA & QUINOIA PLANT BIOACTIVES

MINNEAPOLIS – (September, 2015) – Planet earth illuminates with color, but for the 55 percent of the population that color treats their hair, there has been no option to preserve and protect color organically. Intelligent Nutrients, the global leader in USDA Certified Organic Beauty, has launched the first-ever color saving shampoo, conditioner and shield, giving your hair and the planet a solution that is healthy, nutritious and safe.

“Our eco-science team used the very latest in plant bioactive technology to develop a formula that not only saves color, it gives your hair and body a serious line of defense against environmental pollutants,” said Nicole Rechelbacher, Co-President, Intelligent Nutrients. “Every day, our hair and bodies are exposed to thousands of factors that degrade color, and ultimately our health. The results of our studies with PURESERVE are amazing, and I love that it makes my own hair so soft, shiny and smooth.” Rechelbacher speaks from experience, her father Horst founded AVEDA Corporation and Intelligent Nutrients, where Nicole led development of many beauty innovations.

PURESERVE is a three-step process that works together to protect from environmental pollutants. Following IN’s firm commitment to healthy beauty, every product uses non-toxic ingredients free from parabens, surfactants, faux fragrance, PEG, phthalates and non bio-compatible silicones—all of which degrade color and have been linked to health issues.

“The beauty of PURESERVE is the deep science and formulas that feature multi-functional aromatics, so that energizing scent is working on your body, hair color and even your mind,” said Rechelbacher.

Studies show that everything from harsh surfactants to sun to water can penetrate the hair shaft that lifts the cuticle, and results in damage, fly aways and dull hair.

Studies by show that 75% of women dye their hair in some form and 55% of the population color their hair. 79% of women claim professional products keep hair coloring from fading. 60% of women say they feel more attractive right after having their hair colored.

PURESERVE is a three-step regimen includes a shield that boosts shine and color saving power and protects from environmental pollutants. PURESERVE works with any color treated or even non-color treated hair to preserve natural hair color and ensure shiny, healthy hair.

PURESERVECOLOR SAVING SHAMPOO (15 fl oz/444 mL $43.00, 32 fl oz/946mL $80.00)The silky plant-based sulfate free agents are mild on scalp and gentle on hair color while offering excellent cleansing. The lock-loving light lather helps carry away the build-up from the day without over-drying or stripping needed natural oils.

Use: Massage into wet hair and scalp. Lather, rinse and condition. Pretreat hair with Color Shield for extended color longevity.

PURESERVE COLOR SAVING CONDITIONER (6.7 fl oz. 200 mL $30.00, 32 fl oz/946mL $98.00)The lightweight conditioning lotion keeps the bounce while leaving the hair feeling soft, smooth and healthy. Cuticle smoothing nutrients help enhance shine for optimized reflection and color vibrancy.

Use: Massage into wet hair from tips to roots. Rinse. Leave-on for 3-5 minutes for extended treatment.

PURESERVE COLOR SHIELD (6.7 fl oz/200 mL $38.00)The lightweight multi-use enhances shine, locks in moisture and helps protect from environmental pollutants that can oxidize color and attack overall hair health and vitality.

Use: SHAKE WELL. Pretreat-Spray on dry hair prior to washing for maximum color protection.Shield & Shine-Work through and leave in clean, damp hair.

BROWN ALGAE & TILIA & QUINOA PLANTBIOACTIVES1. SUSTAINABLE BROWN ALGAE (Laminara Digitata)

Shields from environmental pollutants & helps maintain nutrients. Blocks free radicals from smoke, smog and other environmental pollutants for smoother, shinier more vibrant hair. Retains minerals like zinc and sulfur to stay healthy

hair without free radicals hair with free radicals hair treated with active

2. CERTIFIED ORGANICTILIA (Tomantosa Bud) EXTRACT Dry air? Dry hair? Rich in phytohormones, polysaccharides and proteins, This linden tree extract creates a protective barrier that blocks out daily damage and seal in moisture.• 83% increase in moisturization over 28 days• 70% confirm a decrease in static providing a balance of movement and vitality• 60% indicated an increase in hair volume• Provides surface protection against UV, wind and dry atmosphere.

3. CERTIFIED ORGANIC QUINOA Extends longevity — rich nutrient helps protect the hair shaft and increases color retention.

BROWN ALGAE TILIAQUINOA

4. CERTIFIED ORGANIC PATENT-PENDING CASTOR EMOLLIENT SMOOTHES AND ADD SHINE-Quenches parched strands for springy hair with control and natural movement all at once. It steps in for silicone with a healthy soft-to-the-touch texture with shine.

5. CERTIFIED ORGANIC INTELLIMUNE®SUPER SEED OIL COMPLEXThis super antioxidant seed blend protects cellular activity; helps fight free radical scavengers and environmental stresses. We cold-press thousands of certified organic Black Cumin (Nigella Sativa), Pumpkin (Cucurbita Pepo), Red Raspberry (Rubus Idaeus), Grape (Vitis Vinifera) and Cranberry (Vaccinium Macrocarpon) seeds to capture their life force at its peak without ever using chemicals or other irritants.

6. CERTIFIED ORGANIC ACTIVE AROMATIC OILSCitrus Aurantium Bergamia (Bergamot) Fruit Oil,1 Cananga Odorata (Ylang Ylang) Flower Oil,1 Lavandula Angustifolia (Lavender) Oil,1 Pelargonium Graveolens (Geranium) Flower Oil,1 Vanilla Planifolia Fruit (Natural Flavor),1 Eugenia Caryophyllus (Clove) Flower Oil,1 Citrus Aurantifolia (Lime) Oil,1 Styrax Benzoin Gum,1 Boswellia Carterii (Frankincense) Gum Extract,1 Myristica Fragrans (Nutmeg) Kernel Oil,1 Cinnamomum Cassia (Cinnamon) Leaf Oil,1 Rosa Centifolia (Rose) Flower Oil1 All while providing detoxification and moisturization properties to hair and scalp.

ABOUT INTELLIGENT NUTRIENTSCreated by beauty and environmental pioneer, Horst M. Rechelbacher, Intelligent Nutrients stems from the philosophy that everything we put in and on our bodies must be nutritious and safe. Utilizing the most cutting edge natural, organic and green technologies available, Intelligent Nutrients delivers a comprehensive line of beauty, health and lifestyle products free of chemicals or harmful toxins.  Products are available at select salons, spas, ABC Carpet & Home in New York City, the flagship Mall of America store, in Austria, Benelux, Canada, Germany, Hong Kong, Italy, Singapore, Switzerland, United Kingdom and online at www.intelligentnutrients.com.

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Media Contact: Mark Sejvar, HypeHouse, Inc., 323-363-3530 or mark@hypehouse.com