intelligent contet here and now
DESCRIPTION
Intelligent content. It sounds so futuristic, and yet, it\'s not. The methods, standards and technologies needed to create intelligent content solutions are here today.This session will showcase examples of intelligent content found both on the world wide web and in private and government organizations today. Attendees will discover several innovative and useful examples that leverage the power of structured content to provide improved service, lower costs, and reduce effort. Real-world examples will be provided.TRANSCRIPT
Intelligent
<here> & <now>
presented by Scott Abel, The Content Wranglerat Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA
Content
Inefficient<problem>
Incongruent<problem>
Incompatible<problem>
Invisible<problem>
Dumb<problem>
Mediocre<problem>
Wasteful<problem>
Backwards<problem>
Error-prone<problem>
IC<what is it?>
“IC is content that expresses its full
meaning in a way that is both openly accessible
both to applications and to people.”
Joe Gollner, Stilo
AT&T<example>
Process<problem>
Silos<problem>
Disparity<problem>
Cost<problem>
Frustration<problem>
“Nothing can destroy a business relationship
quicker than promising an action will occur—and then it doesn’t.”
Timothy Brady, Getloaded.com
UPS<example>
Ping.fm<example>
Snap Shots<example>
Genius Bar<example>
Shazam<example>
Apple<document choreography>
Businesses use documents to organize interactions with each
other and to package the information needed to carry out a transaction
or other meaningful unit of business
Document choreography is a complex and carefully
managed series of document exchanges over a period of time that may range from
minutes to years
For information to flow efficiently from one type of document to another in this chain of related documents, there must
be common content components that are
reused
Documents and data are part of a continuum
known as the Document Type Spectrum: catalogs, mortgages, RFPs contain
both narrative and transactional features.
Flow<it’s all about the flow>
Automation<working faster, better>
“A virtual company created by using services
provided by separate businesses can be created
more rapidly, more flexibly, and at a lower cost than a traditional
store can.”Bob Glushko, Author, Document Engineering
your turn<how might you use IC?>
contact<Scott Abel>
http://www.thecontentwrangler.comhttp://thecontentwrangler.ning.com
Intelligent
<here> & <now>
presented by Scott Abel, The Content Wranglerat Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA
Content