Intelligent Reporting of IC

To manage intellectual capital,

you must first locate it (Stewart, 1998)

Methods of identifying IC

Manual content analysis

Develop the categories of IC

Coding (put IC-related information into the classification based on the selected criterion )

Counting the number of IC items

Advantages Disadvantages

Offer a technique of gathering data Time-consuming

Benefit stakeholder and legitimacy theory Personal bias involved in the process of coding

Bridge the academic and practical world The complexity of IC is ignored

Methods of identifying IC

Automatic content analysis

1.Electronic search (Bontis, 2003)

2.Software ”Concordance” (Oliveras et al. 2008)

3.Off-the-shelf tool “Factiva” (Lee& Guthrie, 2010)

Advantages Disadvantages

Save time and labor (123) Ignore the synonyms

Identify practical IC terms (3) Fail to map with concrete classification

Difficult to replicate

The character of IC

IC is everywhere

The character of IC

IC is Dynamic

The character of IC IC is complex

(Marr, 2004)

(Dumay&Cuganesan, 2011)

Manual

Automatic

What’s next ?

4th Stage-ecosystem(Edvinsson2013; Dumay,2013)

The conventional IC reporting Skandia 1994 1995 1996 1997 1998 1999 2000 2001 2002Report Sup to

annual report

Sup to interim report

Sup to annual report

Sup to annual report

IC report (HC only)

Environmental report

Environmental report

Annual report (HC only)

HC 9 8 9 10 0 0 0 0 5SC 19 10 9 14 0 0 0 0 0RC 23 14 8 2 0 0 0 0 0FC 19 12 12 14 0 0 0 0 0R&D 18 11 17 14 0 0 0 0 0

Our Goal (1) To produce dynamic IC reporting (√)

Our Goal (2)To produce dynamic IC reporting (√)

To recognize the complexity of IC

From Prof.Eric Tsui

Taxonomy

(Mouritsen, 2009)

separate

Training- human capital -skills

Training- structural capital –information technology

Training- relational capital - customer

IC taxonomy

Identify actual IC reports from Knowledge-intensive Organizations

Collect IC indicators from the IC reports can be found

Count the instants of indicators across the different organizations and years and then choose the most commonly used one

Do a Manual content analysis for IC indicators to identify the IC-related keywords and mapping with the most appropriate IC category (Human capital, Structural capital, Relational capital)

Establish the IC taxonomy

Our Goal (3)

To produce dynamic IC reporting (√)

To recognize the complexity of IC through tagging keywords (√)

To establish IC eco-system by mobilizing IC

Reference• Bernard Marr, Giovanni Schiuma, & Neely, A. (2004). The dynamics of value

creation: mapping your intellectual performance drivers Journal of Intellectual Capital, 5(2), 312-325.

• Dumay, J. (2013). The third stage of IC: Towards a new IC future and beyond Journal of intellectual Capital, 14(1).

• Edvinsson, L. (2013). IC 21: reflections from 21 years of IC practice and theory. Journal of Intellectual capital 14(1), 163-172.

• John Dumay, & Cuganesan, S. (2011). Making sense of intellecutal capital complexity: measuring through narrative. Journal of Human Resource Costing & Accounting, 15(1), 24-49.

• Mouritsen, J. (2009). Classification, measurement and ontology of intellectual capital entities. Journal of Human Resource Costing & Accounting, 13(2), 154-162.

• Stewart, T. (1998). Intellectual Capital: The New Wealth of organizations. perfomance improvement.