integriertes verkehrs- und mobilitätsmanagement region frankfurt rheinmain lyoner straße 22
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ivm GmbH. EPOMM 2011 Toulouse Broking Mobility Safeguarding and Enhancing Mobility Options in Rural Areas Jens Vogel (ivm), Peter Krämer (OREG) May 19 th , 2011. Integriertes Verkehrs- und Mobilitätsmanagement Region Frankfurt RheinMain Lyoner Straße 22 60528 Frankfurt am Main Germany - PowerPoint PPT PresentationTRANSCRIPT
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (1) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Integriertes Verkehrs- und Mobilitätsmanagement Region Frankfurt RheinMain
Lyoner Straße 22
60528 Frankfurt am MainGermany
www.ivm-rheinmain.de
ivm GmbH
EPOMM 2011 Toulouse
Broking MobilitySafeguarding and Enhancing Mobility Options
in Rural Areas
Jens Vogel (ivm), Peter Krämer (OREG)
May 19th, 2011
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (2) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Ridesharing becomes more and more popular for commuting...... with private cars, on a regular basis, in an urban context
How to make use of (already existing) resources in rural areas?...with private /non-private vehicles , on a irregular basis, on shorter/also non-commuting trips?
integrating private transport options and public transportation , developing a public mobility brokerage
making the system flexible better addresses future mobility needs, helps saving costs and supports local economy , fulfilling public interest
Beyond ridesharing: integration and flexibility
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (3) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
www.ivm–rheinmain.deIntegrated Traffic and Mobility Management Frankfurt RheinMain Region
voluntary association of two federal states (Hesse, Rhineland-Palatinate) plus 16 counties and cities
establishing and operating a regional traffic and mobility management
maintaining a future, sustainable mobility adviser and supporter of political and public bodies moderating processes, implementing projects,
providing services and information promoting ridesharing as an essential
part of an intermodal mobility system
Berlin
Frankfurt RhineMain Region
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (4) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
The Frankfurt RhineMain Region - an important European centre for industry, finance and services, international traffic hub – is very heterogeneous and faces contradictory developments.
Demographic changestable development in the regions core, but shrinking and ageing society at the fringe PT predominantly adapted to the needs of pupil, already service gaps
Budget restrictionsThe region has quickly overcome the financial and economic crisis, but: public households still suffer from the massive spending of tax money to spoil
the economy public authorities face a strict dept brake becoming effective in 2020
less, older, poorer but more demanding passengers circumstances form a major thread to the status-quo of rural public transport
The end of (rural) public transportation as we know it?
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (5) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Together with the OREG, the local transport authority in the Odenwald county, we work exemplarily at developing and implementing a more sustainable mobility system exceeding the current boarders of classic public transport services . Aims and objectives: creating a pool of available mobility options extended service (service time and area) better availability and flexibility of service accessibility, design for all sustainability
OREG should be recognised as the mobility broker, a one-stop-shop for organising mobility without using a private car!
Evolution, not revolution:Making a new approach in the Odenwald county
Odenwaldkreis
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (6) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Integration: fields of action and core elements
Integration
Organisation
Technology
Fare management
Information & Marketing
Business models
Fina
ncin
g
Core elements: mobility guarantee broking mobility options including ridesharing and taxi rides mobility platform cross-linking communication and passenger information incentive-oriented fare system
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (7) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
If you take us: mobility guaranteed...
OREG Mobilty Guarantee
valid 7 days a week, from 4 a.m. to 1 a.m. trips from all towns and villages to the next local or county centre
(based on existing transit network) trips within built-up areas within 30 minutes after calling between (central) stops and door-to-door (optional) to the next transfer stop
(if classic transit connection available)
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (8) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Creating a pool of public and private mobility options
Mobility Centre
Classic public transport (fixed route, demand responsive)
Spectrum of operation/ Number of carried passengers
Rideshare (third party)
Rideshare (private)
Taxi ride
Cost
s/Fl
exib
ility
Ligh
t ru
nnin
g ta
xis e
tc.
Third parties
Wel
fare
/hea
lthca
re/a
ssist
et
tran
spor
t
Pick
-up
& d
eliv
ery
serv
ices
Hote
l ser
vice
s
…
using private rideshare to promote volunteership ‘taxi ride’ only if no other option is available, as a synonym for providing capacities for
the guaranteed right of transportation
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (9) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
A platform for broking mobility
Information• transparency no complicated timetables and transfers)
• dynamic realtime passenger information at stops via internet
Booking• database for registrating mobility offers matching demand
• organising the complete trip chain
• options groups, PRM, bycicles etc.
Payment• e-Ticketing• integration in regional
distribution system (RMV)
• customer loyalty program („MobiCard“)
combining all activities concerning the access to “public mobility” close cooperation of all stakeholders
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (10) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
optimised user financing by bonus oriented incentive scheme regional zonal fare system as a basis for all transport options if a ‘taxi ride’ has to be provided, a supplement must be paid everybody offering or demanding mobility will be rewarded cheaper tickets, petrol vouchers rating drivers provision for every trip successfully arranged beyond the standard PT service
MobiCard as a key to the mobility system carrier medium of RMV e-ticketing obligatory, paying small amounts for all transport options
Encourages use of mobility system and ensures social security
Fare and incentive scheme
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (11) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Mobilty centre: OREG as the local mobility broker
Appearance of a local transport authority as “mobility broker”
publicly guaranteed mobility standard one central platform for organising
personal mobility without the use of an own private car
integrated approach of combining classic public transport, taxi service and private cars to create one flexible and accessible mobility system
encouraging volunteership using modern communication
technology for planning and paying a journey connected with an incentive scheme to encourage supply and use of especially private transport options
on the long run: relief of public household
Rideshare (private)
OREG
Taxi
Rideshare (third party)
RMV (regional PT)
Bus (classic local PT)
customer
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (12) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
participation: most relevant stakeholders including politics are convinced by the need to adapt the current public mobility system to future requirements
drafting a roadmap for implementation we still need a deeper understanding of legal, organisational and financial aspects approach requires significant investment during the start phase starting with workshop in June/July 2011
drafting the requirement specification of the whole system, technical issues How far so we need to/should we go? adaptable system architecture needed
no fixed schedule for implementation (yet) aiming in a sound and permanent realisation despite its pilot character expect to start first phase of operation in mid 2012 maybe at next ECOMM in Frankfurt...
What’s next?
Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain
© ivm GmbH (13) May 19th, 2011Broking MobilityECOMM 2011 Toulouse
Thank you for your attention!
Merci pour votre attention!