integrating social media without adding headcount - social fresh charlotte 2010 - david b thomas
TRANSCRIPT
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David B. Thomas@DavidBThomasSAS Social Media ManagerSocialFresh Charlotte #SoFreshAugust 16, 2010
Structuring forSocial Media Success(Integrating social media without adding headcount)
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Who is your audience?Who will be youraudience in 2020?2030? 2040?
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“Marketing is a discipline in a period of great change, of
which it is still evolving.”unsuccessful job applicant
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“Social media nowis the new ageof the inernet.”
howtocookfish.org
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“Social media may be a phenomenon, but it’s not a fad.
It has alreadychanged the way people (and companies) communicate.”
David B. Thomas
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“Social media may be a phenomenon, but it’s not a fad.
It has foreverchanged the way people (and companies) communicate.”
David B. Thomas
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Three steps tobuilding a successfulsocial media structure
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1.Build awareness2.Build a framework3.Build a strategy
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Build awareness
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Find the right
people
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Figure out what’s important
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Focus onrecommendations
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Build a framework
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Putsomeonein charge
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Createguidelines
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Communicate, communicate, communicate
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Build a strategy
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Define success
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Map social media to goals
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Give yourpeoplethe tools
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Use what you have
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Questions?
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dbthomas.com
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The Executive’s Guide to EnterpriseSocial Media StrategybyDavid B. Thomas& Mike Barlow
comingFebruary 2011from Wiley
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Photo credits
Other than my own, the photos in this presentation were sourced via www.creativecommons.org and Flickr, and are licensed under Creative Commons.
My sincere thanks to the photographers.
To see the photo credits, please visit
http://delicious.com/davidbthomas/presopics.