integrated public transport as enabler for …€¦ · syndicate transportation company revenue [m]...

9/2/2013 – strictly confidential, confidential, internal, public – 1

INTEGRATED PUBLIC TRANSPORT AS

ENABLER FOR SUSTAINABLE ECONOMIC GROWTH. . September 4TH 2013, Midrand, SA

02.09.2013

AGENDA.

1 CHALLENGES & FRAME CONDITIONS

2 INTERESTS & PLAYERS

3 CORE PROCESSES & ICT SOLUTIONS

4 TRANSPORT OPERATION & INFORMATION

5 TICKETING & BILLING

6 Summary & RECOMMENDATION

02.09.2013 2

T-Systems delivers ICT solutions for major corporations and public-sector

organizations worldwide.

The Telekom subsidiaries provide products and services for the fixed network, mobile communications, IPTV, online and cloud services in

Europe.

T-Mobile offers cell-phone solutions in the Netherlands, Austria, the Czech Republic, and the USA.

DEUTSCHE TELEKOM Partner for connected life and work

April 2013 T-Systems International GmbH 3

T-Systems T-Mobile Telekom

T-Systems Becoming the leading ICT provider – through expertise and growth


debis

Deutsche Telekom

FOUNDATION T-SYSTEMS DPWN

European Patent Office

Airbus

Vorwerk

GEOS Allianz AGIS

KB Graubünden Aeroporti di Roma

Gedas

DCVD Orange NL

Old Mutual Group

Shell Intl. H&S

Aurum BP TUI

Arivia Philips

Sasol

E.ON

Everything Everywhere

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Prebytarian

BHF Bank BAT T-Systems:

T-Systems was founded by two strong partners.

Goal: Deliver one-stop, best-in-class ICT

solutions

Extensive industry- and company-specific

expertise due to taking on employees from a

variety of organizations

T-Systems – what we offer


A cloud-computing pioneer

ICT expertise Industry-specific expertise

Expert advice for market leaders across a wide range of industries

#1 in EMEA in the manufacturing industry

#1 in Germany in the transport sector

#1 in Germany in the public sector

Integration of IT and telecommuni-cations: ICT delivery management, end-to-end monitoring, processes

in line with SLAs and ITIL

Customer-specific pricing models, e.g. price per desktop, LAN port

Dynamic services with flexible up and down scaling

#1 on the ICT market (Germany)

#2 for project services on the German market

T-Systems has been delivering solutions via dynamic platforms

since 2005.

Approx. 20 000 live cloud systems around the world

Over 300 000 users at numerous customer organizations leverage T-Systems Dynamic Services for

Collaboration offering

WHO WE ARE AND WHAT WE DO.

02.09.2013 6

Dr. Dietrich Eickelpasch

Managing Industry Consultant

Travel, Transport, Logistics

TRAVEL, TRANSPORT & LOGISTICS. T-SYSTEMS: THE MULTI-MODAL INTEGRATOR.

02.09.2013 7

FREIGHT (ROAD, RAIL, SEA) PUBLIC TRANSPORT AIR

02.09.2013 8

FREIGHT (ROAD, RAIL, SEA) PUBLIC TRANSPORT AIR

TRAVEL, TRANSPORT & LOGISTICS. T-SYSTEMS: THE MULTI-MODAL INTEGRATOR.

9

PUBLIC TRANSPORT. MOTIVATION AND FRAME CONDITIONS.

Urbanization 2020: 60% live in cities

Growth + economics quickly leads to ++ demand for transportation

Quality available modes of PT are over-

crowded, inconvenient and unsafe Lack of investment Infrastructure and assets are

expensive

Aging 2050: 60% >60 years

FRAME CONDITIONS

MOTIVATION

Multi-player eco system functional/regional/competing Resistance to change

vested interests Sustainability

T&T only industry with rising emission

02.09.2013

Reliable and affordable Public Transport for all to improve economics and quality of life.

coverage frequency capacity

PUBLIC TRANSPORT. INTEREST AND CHALLENGES OF THE PLAYERS.

COMUTERS &PASSENGERS

02.09.2013 10

OPERATORS

AUTHORITIES

UITP: Union International des Transport Public

Improve image

Connect rural areas

Slow down urbanization

Improve quality of transport

Safety, reliability, convenience

Improve quality of service Information and ticketing

Profitable growth Increase efficiency

Enable integrated Mobility Seamless inter-modal travel

Provide competitive environment

Promoting innovation and quality

Modal shift Pull motorist out of the cars

http://growpublictransport.org/

PUBLIC TRANSPORT. CORE PROCESSES AND ICT SOLUTIONS.

02.09.2013 11

TICKETING & BILLING

CRM Channel Management

Billing/Revenue Management

Automatic Vehicle Location & Control

Dynamic Passenger Information

Safety & Service Center

Radio Control Dispatching

Ticketing

CO

RE

PR

OC

ES

SE

S

IC

T

VE

RT

ICA

LS

ICT

H

OR

IZO

NTA

LS

Mobile Enterprise Services

Hosting Services

Virtual Private Networks

Access & Voice Services

Managed Workplace Services

TRANSPORT OPERATIONS & INFORMATION

TRANSPORT OPERATIONS & INFORMATION. WHAT IT IS, DOES, MEANS.

02.09.2013 12

DYNAMIC PASSENGER INFORMATION

RADIO CONTROL DISPATCHING

AUTOMATED VEHICLE LOCATION AND CONTROL

SAFETY & SERVICE CENTRE


02.09.2013 13





Vehicle location

Schedule/actual comparison

Ensure connections

Irregs management

MAIN FUNCTION

Distribute

departure times

announcements

MAIN FUNCTION

Take&Act on emergency calls

PA, CCTV

Monitor assets (ticket machines, escalators)

MAIN FUNCTION

Distribute information (data, voice) by incident and function

MAIN FUNCTION


02.09.2013 14





OUTCOME

Reliability

Punctuality and assured connections

Passenger satisfaction & image

Quality documentation

Basis for optimization

OUTCOME

Confidence

Passenger satisfaction & image

OUTCOME

Gain in safety

Efficient asset management

OUTCOME Staff productivity

Employee satisfaction

TRANSPORT OPERATIONS & INFORMATION. HOW TO SCOPE AND SET-UP?

02.09.2013 15

App

licat

ion

serv

ices

Communic. services

Network services

VPN Voice & data

services Voice over

IP Video over

IP Security

Mobile Portal

TETRA GSM/GPRS/

EDGE UMTS W-LAN DAB

LAN/ WAN

PABX

Vehicle Location & Control Automated and Advanced

Vehicle Location & Control Basic

Dynamic passenger information generation

Interfaces/Standards

Displays

Dispatcher MMI Stop functions (video, audio)

Dispatching Manual mgmt. of transfer

connections

Documentation

Automatic management of transfer connections

On demand transport

Reports & statistics

On demand trans. control center

Radio dispatcher

On board unit

Traffic light prioritization

Data management

Schedule/actual comparison (radio unit, rights, data storage, etc.)

Web App/SMS

Dynamic Services

TRANSPORT OPERATIONS & INFORMATION. DEVELOPMENT STAGES OF PT AND IT-FUNCTIONALITY.

02.09.2013 16

Trunked Radio

Public Transport

Basic lines

Hub/spoke extention

Periferal branching

Inter-city commuting long-distance integration

Integration of parking, rental bikes & cars

Connecting rural areas

IT -Functionality

Dynamic passenger information

Stop functions (video, audio)

On demand transport

Radio dispatcher

On board unit Traffic light prioritization

Schedule/actual comparison

App/SMS

Automated management of connections

SMART CITIES

INTEGRATED AND SEAMLESS PUBLIC TRANSPORT

TRANSPORT OPERATIONS & INFORMATION. DEVELOPMENT OF PT AND IT-FUNCTIONALITY.

02.09.2013 17

Scale:

# lines

# vehicles

# passengers, pkm

Complexity:

# frequency

# nodes

# modes integrated

time

Sca

le &

com

ple

xity

TRANSPORT OPERATIONS & INFORMATION. PARADIGM SHIFT IN FRAMECONDITIONS.

Traditional conditions

Requirements based on status quo

Large investments , subsidized by government

Dedicated (closed) system at each operator

HW and assets dominated

Focus on urban areas only

IT operation at transport operator

Future conditions

Requirements roadmap

Cost pressure, lack of investment funds

Interoperability of systems

Architecture & integration becomes key

Including rural areas

Increase efficiency at IT operation

TRANSPORT OPERATIONS & INFORMATION. MODERN SOLUTION REQUIREMENTS.

Future Project Characteristics

Open architecture

Industry standards (interfaces)

Common technology/standards (SW, HW)

Modular and hybrid elements

Scalable

Long-term general contractor responsibility

Safeguard taken investments

Leverage synergies

Easy to maintain

Low operation cost, high availability

Proven HW and assets

Efficient implementation of HW and assets



02.09.2013 20

T-Systems

Open architecture




Scalable



Leverage synergies

Easy to maintain




HW and assets installation

HW and assets

SW licencs

System integration

Project Management

0%

20%

40%

60%

80%

100%

Share of project volume

City Inhabitants Buying

syndicate Transportation

company Revenue

[m] Employee

Light rail transit

Busses Passengers

p.a. [m]

Kilometres travelled p.a. [m]

Stops

Dortmund 580,959 2011 100.5 € 1,921 118 168 134.0 20.4 2,006

Bochum 374,976 2011 172.0 € 2,244 132 266 143.4 25.3 1,282

Herne 164,244 2011 16.9 € 276 71 19.7 3.8 562

1,120,179 289.4 € 4,441 250 505 297.1 49.5 3,850

PROJECT REFERENCE: KÖR. REGION, PARTIES INVOLVED, FACTS AND FIGURES.

02.09.2013 21

Transport association

16 cities

7 counties

7,300 km²

> 8 Mill. inhabitants

02.09.2013 22

Figures:

1 central computer centre (hot-stand-by)

3 control centres with 21 workstations + 10 mobile

545 buses, 56 trams

59 DPI-displays and 71 DPI-pillars

Go live 2009

Benefits on business-side:

Improved transport quality and efficiency

Gain in customer satisfaction

Staff efficiency by task sharing/bundling

Benefits on ICT-side: (all of a shared platform)

Low operational cost

High availability

Easy scalability

Workstations

LAN/WAN Central computer

centre

WLAN

WLAN

Depot

PROJECT REFERENCE: KÖR. PROJECT SCOPE AND BENEFITS.


Dynamic Passenger-Information

Safety & Service Center

Radio control dispatching

Design Development Test Delivery

Project management Planning Design Development

GENERAL CONTRACTOR

02.09.2013 23

IVU, init, Rohde&Schwarz, LUMINO, Mocotec, 3DGeo, BOGESTRA, electronic Carls, Cloeren, Dokom, DSW21, FMN, GSP, Hamann Mediatec, HCR, Guntermann&Drunk, Horsch, Maßen&Schmitz, ORACLE, Rittal, Sepura, SUN, Teltronic, TET

Test Delivery Integration Installation

Rollout

Complete System

TURN-KEY SOLUTION

SUB SYSTEMS

CONTRACT PER CUSTOMER

SUB CONTRACTS

PROJECT REFERENCE: KÖR. AN INTEGRATION & MANAGEMENT CHALLENGE.

CUSTOMERS

Obligation Acceptance test

Complete System

SUB CONTRACTORS …. (> 20)

Sub Systems

TRANSPORT OPERATION & INFORMATION. BLUE PRINT FOR FUTURE ARCHITECTURE.

GSM

Operator A

Features

Multi- tenant SW

Detailed rights-management

Dedicated control centres for operators basic/advanced

Build-in interoperability

Standard technology (HW/SW-modules, connectivity)

Shared and scalable computer centre

“Pay-as-you-transport”-billing

02.09.2013 24

Initialization

1st operator, preferably a major one

02.09.2013 24

Central computer centre

Basic

Advanced

Dynamic

Basic

Advanced

Operator B

Basic

Advanced

Benefits

Low up-front investment Maximize synergies Business model

Short time-to-market

Easy to scale (up & down)

Maximize QoS & OoI

Dynamic

GSM



02.09.2013 25

T-Systems T-Systems Cloud

Open architecture




Scalable



Leverage synergies

Easy to maintain




PUBLIC TRANSPORT. CORE PROCESSES AND ICT SOLUTIONS.

02.09.2013 26

TICKETING & BILLING

CRM Channel Management

Billing/Revenue Management


Dynamic Passenger Information

Saftey & Service Center

Radio Control Dispatching

Ticketing

CO

RE

PR

OC

ES

SE

S

IC

T

SO

LUT

ION

S

IC

T

SE

RV

ICE

S

Mobile Enterprise Services

Hosting Services

Virtual Private Networks

Access & Voice Services

Managed Workplace Services

TRANSPORT OPERATIONS & INFORMATION

Objectives/Result

TICKETING & BILLING. PARADIGM SHIFT IN IT ARCHITECTURE.

Simple, rigid tariffs (km- or zone-based)

Inconsistent, unbalanced prices

Proprietary, grown systems (“Kurs 90”)

Expensive to maintain

Slow to adopt to new requirements

Existing System Characteristics Changing Frame Conditions

Increasing complexity by cross-boarder/multi-modal travel, multi operators Customer demand for competitive & easy tariffs, multi-channel & user-friendly self-service Operator request for yield management, increasing self-service, short time-to-market

Future IT Architecture

Flexible, future-proof architecture => Services-orientated architecture (SOA)

Common, scalable hosting platforms (Cloud technologies, ready for SaaS business models)

Standard SW platforms and modules as far as possible

02.09.2013 27

PROJECT REFERENCE: ÖBB AND SBB. TURN-KEY RESPONSIBILITY FOR 2 OF 2 NEW TICKETING SYSTEMS IN EUROPE THIS MILLENIUM.

Project Facts ÖBB

“ticket4all” (t4a):

Replacement of old ticket sales system

Functional:

Homogeneous look and feel across all channels

Best tariff for customers across all sales channels

Basic personalized CRM

Product definition system for short time to market

Technologically:

Service-oriented architecture

Intel-based blade

Dynamic load sharing between environments.

Spread across two data centres

Low-maintenance and scalable virtualization concept

Methodological / approach:

Mixed teams - ÖBB / T-Systems

Agile Requirements Engineering

Similar Project with SBB

Replacement of old ticket sales system

Integrated fare system for Long distance, regional and urban transportation up to ski-lifts

Contacts for realization closed January 2013

02.09.2013 28

ÖBB: Austrian Federal Railways, SBB: Swiss Federal Railways *Scope: Europe, this millennium

PUBLIC TRANSPORT MANAGEMENT. SUMMARY AND RECOMMENDATION.

Transport Operations Systems are a “must have”

to increase efficiency and quality

Skip closed systems to stay flexible and

safeguard investments

Go for shared platforms &

standard components to leverage synergies at ICT

Multi-channel is mandatory

Push self-service to ensure coverage & usability

Personalized CRM gives PT private touch

Balance interest among stakeholders

to pull together

One general contractor to manage & integrate multiple

suppliers with turn-key responsibility

Multi-tenant SW for consequent ICT sharing

SOA architecture to ensure future-proof

Clear business model to ensure goals and success

02.09.2013 29

THANK YOU!

Dr. Dietrich Eickelpasch

Managing Industry Consultant Travel, Transport, Logistics

+49.171.5663436

[email protected]

Marleze van Loggerenberg

Head of SI Sales Travel, Transport, Logistics

082.8880763

[email protected]

integrated public transport as enabler for …€¦ · syndicate transportation company revenue [m]...

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