InstitutionalInvestors Conference reportDate:2012.9.20

Outline

Company Introduction………..…. 3Major product Introduction………. 6Marketing strategy …………….. 13Financial report…………………18Market Analysis & New Product introduction ………………………22

1.Company Introduction

Basic informationHistory of Cypress Technology

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Basic informationFounded Date:Jan 21,1991 Chairman Chuan-ping Yang General manager Norton Tsai Authorized Capital NT 380,884,920 Employees Hired 232 (Until Jun,2012) Certification ISO 9001 / ISO 14001 Company character:Own Design, produce Business Model: own-brand 、 OEM、 ODM Major Products: Professional smart AV

Products, Professional smart Monitors, mainboards for SDI monitors

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Jan,1991 Company founded date, Authorized

Capital:NT1,000,000

Apr,1991 Handle cash injection in Capital ， Authorized

Capital:NT5,000,000

Feb,2005 ISO 9001 Certified.

Mar,2006 ISO 14001 Certified.

May,2007 Listed on Emerging Market. (Stock no ： 3541)

Dec,2009 Listed on OTC Market.

Feb,2011 Invest CYP(UK)&Lektropacks(for promoting European

market.)

Dec,2011 Establish Payroll Committee(for corporate governance

purpose)

History Of Cypress Technology

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2.Major product introduction

Major product introduction

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• Consumer market orientation A.I• Products Products Equipment• Products

• PS: from 2011,main boards for SDI monitors are the major products.

TV main board Evolution

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• The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system.

Professional AV products(1): Video System Converter

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Professional AV products(2): Video Effect Mixer This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video

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Professional AV products(3):pattern GeneratorThis item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head-end system etc.

The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater ,large conference room,etc.

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Professional AV products(4):Audio Video Receiver

Professional AV products(5):HDMI seriesSplitter: It allows one HDMI source to connect up to many HDMI displays simultaneously.Switcher: This is a high performance four-input & one-output High-Definition Multimedia Interface Equalizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distanceMatrix: Upgraded items with multichannel digital audio from up to many high definition sources to

up to eight HDMI outputs and allowing any source to be independently displayed on any monitor

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3.Marketing strategy

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Latest attending exhibitionsWebsite updatedInvestment company-CYP(UK) marketing in Europe with own-brand “CYP///”

Attending Exhibitions summary

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International CES SHOW(U.S.A)Computex Taipei(R.O.C)HDCP plugging test committee(U.S.A)Hongkong Electronics Fair(Autumn edition)CCBN in Beijing, ChinaShanghai Digital signage showISE-Amsterdam,Holland (CYP(UK) attends only )

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Website:www.cypress.com.tw

Investing company-CYP(UK) Showroom

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4.Financial results

Profit & Loss analysisMajor products sales analysisMajor sales Region analysis

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In Thousands of New Taiwan Dollars, Except Earnings Per Share

Profit & loss analysis(2009~20122Q)

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Items 2009 2010 2011 2012-2Q

Revenue 724,955 823,028 876,636 441,467

Margin 218,198 290,835 307,843 147,033

Operating income 76,458 138,349 130,942 47,303

Net income 64,734 116,295 118,455 39,759

EPS 2.20 3.51 3.27 1.04

0

200000

400000

600000

800000

1000000

2009 2010 2011 2012-2Q

RevenueMarginoperating incomenet incomeEPS

Major product sales analysis

NT thousand dollars

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Items 2009 2010 2011 2012-2QProfessional smart AV

Products 477,018 703,798 793,684 404,006LCD TV

mainboard 180,384 69,734 9,149 6,139

Professional smart Monitors 0 22,835 31,031 7,451

others 43,437 26,661 42,772 23,871

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Sales Region analysis

單位 :新台幣仟元

NT thousand dollars

REGION 2009 2010 2011 2012-2Qamount % amount % amount % amount %

Domestic sales 261,851 36.12% 146,148 17.76% 123,480 14.08% 58,816 13.32%

Asia 37,988 5.24% 54,542 6.63% 55,511 6.33% 35,215 7.98%

Europe 209,825 28.94% 231,166 28.09% 209,784 23.93% 133,216 30.17%

America 202,021 27.87% 378,783 46.02% 469,925 53.61% 207,595 47.02%

Others 13,270 1.83% 12,389 1.51% 17,936 2.05% 6,625 1.50%

5.New products introduction

New product introductionApplications Description

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AVR series

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F OR HOME THEATER,MOVIE THEATER,CONFERENCE ROOM

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HD Base T Solutions-Matrix 、 Repeater(with CAT5 cable)

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Displayport Solutions-splitters,converters

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this device allows you to split an image two or three times to connected displays

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Wireless solutions

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Professional smart monitors-TV WALL

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APPLICATION 1-Conference room

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Application2:Home theater

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IR Applications-Smart residence

Thank youQ&A

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CYP Ideas for Video

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