institute marangoni portfolio

Alina LavrenchenkoPortfolio

Istituto Marangoni 2010-2011

Alina Lavrenchenko

PERSONAL INFORMATION date of birth 03.02.1986Saint-Petersburgcitizenship - russian

EDUCATION

Saint-Petersburg State University of Architecture and Civil Engineering 2003-2009Was qualified as the architect-restorer

Istituto MarangoniItaly, Milano,18/10/2010 - 30/06/2011faculty : master in interior design

[email protected]+7-911-911-4027+39-328-3321986

Saint-Petersburg School № 5901993-2003

WORK EXPERIENCE June 2006 - present Interior Style, 2006-2008 - Interior designer, 2006-present - Chief designer

Responsibilities: - Maintain facility at all stages of designCommunication with the customerDesign of the project, submission of the conceptual ideasDeveloping the necessary project drawingsControl the work of the 3D visualizer, artists, etc.Selection of materials, accessories, budgeting projectMaintain an object from the beginning of construction to its delivery (control over the construction work and subconstracting)

Publication:"Salon" №3 (136)2009http://www.salon.ru/creator.plx?id=6457"Zhilay Sreda" ("Living Environment") №6(69)2010http://www.design-navigator.ru/archive/154/3939/"Gorodskoe Obozrenie" ("Urban Review")№04 april 2010 http://www.gorod.spb.ru/articles/1218/"Zhilay Sreda" №04(38) may 2007"Zhilay Sreda" №02(65) march 2010http://www.pittera.ru/?issue_id=39&id=43&page=Array

OTHER ACHIEVEMENTS

PROFESSIONAL SKILLS Photoshop, 3ds Max, VRay, AutoCad, ArchiCad, Indesign, CorelDRAW, MS Windows, MS OfficeLanguages: Russian (native)English (fluent, Upper-Intermidiate)

Apartment in Milano Boutique of DiorStore for firm: OVS Industry Store design for Agatha Ruiz de la Prada

Projects

Marangoni conceptual redesign

Apartment in MilanoTRANSFORMATION - BEAUTY OF THE LINES - MAJESTY, BEAUTY OF THE CITY

The main task while designing loft in Milan was to create such interior, in which would remind the atmosphere of St. Petersburg. Therefore I wanted to show not only the wealth and splendor of St. Petersburg, but also its reverse side - rainy and gray.

Apartment in MilanoLIVING ROOM

Soffa: Minotti, Model - Hockney, dimension 3300*1500; Tables: Slide, Collection - Lazy Bones, Designer: Barnaby Gunning; Armchair: Cappellini, wooden chair,1992 Materials: Concrete walls, gold, wooden floor by Parquetin

Apartment in Milano

BATHROOM

Toilet: Duravit, Collection - Stark 1; Sink: Agape, Pear - CER 896M/F, Design: P UrquiolMirror: Visionnaire; Shower glass: AgapeMaterials: Concrete walls, Wall mosaic Villy Glass, mix of colors 0002, 0032, 0031, 0030

Apartment in MilanoSketch of the living roomMain plan, zoning planThe main task while designing loft in Milan was to create such interior, in which would remind the atmosphere of St. Petersburg. Therefore I wanted to show not only the wealth and splendor of St. Petersburg.

Living room

Kitchen

Hall

Bathroom

Apartment in Milano3D view from the window to the hall3D view of the kitchen3D view of the hall and second floor- bedroomWhile the creation of the interior were mostly used quiet colors of gray shades in combination with a bright and juicy orange and gold.

Apartment in Milano3D view of the kitchen3D view of the hall and second floor- bedroom3Dview from the entrance to the windowWhile the creation of the interior were mostly used quiet colors of gray shades in combination with a bright and juicy orange and gold.

Boutique Dior

Main concept - print of Dior and jewellery boxInspiration - dresses of Dior Keywords - Irony, SensualityAll these words are reflected in the interior. Where there is a lightness and elegance, a bit of irony as in the costumes by John Galliano.

Boutique Dior

Main concept - print of Dior and jewellery boxInspiration - dresses of Dior Keywords - Provocative, LuxuryAll these words are reflected in the interior. Where there is a lightness and elegance, a bit of irony as in the costumes by John Galliano.

Boutique DiorColor chart - In boutique was used colors from the Galliano dresses such as magenta lilac and violent. This colors was in general used as an accent. For the whole interior was used light beige, grey and wight colors.The facade of the store look like a jewellery box, as was mensioned in the concept.

Pantone 4975M Pantone 262M Pantone5285M Pantone538M Pantone482M

Boutique Dior3D view of expositional areaSketches of this area While the creation of interior was mostly used bright white and gray tones in combination with silver. As color and semantic accents are used in more vibrant colors - magenta.

Boutique Dior3D view of vip area3D view of reseptionThe vip are is on the second floor, which is separeted from the entire shop. Clients can reach this area by the stairs around the main installation. The curtains creat comfort.

Boutique Dior3D view of entrance area3D of Installation and it›s dimensionsAt the entrance to a boutique human encounters with the installation of mannequins, then moving along the boutique your attention attract the installation for the products made of glass.

In the center is a crystal chandelier, hangers are made in view of the screens.

Boutique Dior

entrance

stair

entrance zone

exposition of the evening dress

fitting rooms

cash desk

exposition of accessories

show window

exposition of clothes

The new walls

The existing walls

The glass walls

Zoning plan

Zoning planBoutique Dior

Conceptual view

Boutique Dior3D view the exabition areaMaterials: Metal - Ingold Metal company; Concreate - Oman Company; Glass: Company Your Glass, art Wight C.Chandelier:the shape of the light was inspired by dress and made of crystals

Store for firm: OVS Industry

During the analysis of children›s stores, we decided that we should choose a concept that will be shown in the most attractive way as much good for children and adults at the same time. The concept of Wonderland is the most comprehensive and broad theme that will be of interest to all age and sex groups. We want our customers to feel themselves in the space as in a fairyland.

Insperation: Imagination, IllusionBased on the fact that children do not usually like to go shopping with their parents, they quickly get tired, start to cry and act up, we decided to create an interior in which they would never be boring, which would have contributed to the development of their imagination, made to think and dream.



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Inspired by Escher works in the creation of our next angle. His works full of complicated perspectives, numerous of stairs and completely confusing spaces. Of course, we simplified and facilitated(облегчили) the stairs to use them as stands for the goods. Arches transformed into the hanging system, also they can be use like shelves. Stairs can be use for accessories, shoes and hats.

55

86

21x5=105246

167

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Materials chart:Quinn'plastic: wight, mirrow

Pantone 1925C


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The idea of the next angle also have born from the childhood memories: a playing room filled with balls, lots of candy, round chewing gums. In this angle the effect of illusion was also applied: the effect of the shelve which is going to fell down, tables have shape of parallelepipeds on which you can read only circles.

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Materials chart:Quinn'plastic: green and transparent

Pantone 375C

Store for firm: OVS IndustryThe idea of the next angle also have born from the childhood memories: a playing room filled with balls, lots of candy, round chewing gums. In this angle the effect of illusion was also applied: the effect of the shelve which is going to fell down, tables have shape of parallelepipeds on which you can read only circles.

350

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109

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key map

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6580

Materials chart:Quinn'plastic: black and wight, Ingold metal company

Pantone 143C

3030

3030

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17 34 17 26 17 51163

17 34 17 26 17 34 64 23 23 46 23

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Store for firm: OVS IndustryThe main inspiration for the jeans collection was honeycomb. Honeycomb divided into 2 functional types: for hanging product and for file product. We used plastic on the wall as a decorative element that repeats the honeycomb pattern.

Materials chart:

White

Quinnplastic: orange, Ingold metal company

Store for firm: OVS IndustryHere I want to show you the logic of our thinking and how we was filling our space step by step. On the general space, firstly we are stringing our conceptual angles, then we are arranging the modular system.

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aGATA RUIZ DE LA PRADA STORE

During the analysis of aghata style, I thought that Aghtata for me is a color, happiness and positive. Agatha seems as a cheerful person who does not know the sadness in life. Her mood she pass to people through her products. So the concept of the project is color and deconstruction. And my inspiration for the project was joyful, imagination and surrealistic.


For the Glass windows was chosen for the creation of the screen from the LED cable. This will continuously update the image in the window, changing collection. And also if you want, you can turn off the LEd screen, so it will be visible the interior of the boutique.


For this project, was developed a system of installation, which include falling from the ceiling drops. (They also carry the functional significance - being the racks of dresses.) and floor systems - «paint cans», which are also benches for the goods. For the shop was used bright colors from her collections, especially pink. As the main color was chosed white, since this color is the best option for representation of the goods.


Cash Zone placed together with an area of household goods. Therefore, for the decoration of walls were used the tiles from the collection of Agatha. The shape of cash desk also resembles a drop, continuing the theme of galleries installations located in the first room. For the shop was used bright colors from her collections. As the main color was chosed white, since this color is the best option for representation of the goods.

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THE INSTALLATION

HOME &CASHIER AREA

KIDS &ACCESSORIES AREA

aGATA RUIZ DE LA PRADA STOREThe main task was to create a universal module that can be used in any type of space that would be well suited for a large store and for the small one. This module can be used in combination with two, three or four items together. In each of these combinations are two components - shelves and hanging system. So was created a circle with a pixels with two variations - shelves and hanging sistem


This module can be used in combination with two, three or four items together. In each of these combinations are two components - shelves and hanging system. So was created a circle with a pixels with two variations - shelves and hanging sistem.Tables for this area was used the same as in another areas to continue the idea of drops and bucket of paint.

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R152

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405

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46

39

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R152

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191


Arch between the two zones was designed as a heart. Which is the logo of the company Agatha Ruiz de la Prada. For the shop was used bright colors from her collections. As the main color was chosed white, since this color is the best option for representation of the goods.

633 50

350

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173 192

350

177

86

86

90

R133

R120

633 50

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R120


The entire store is divided into three main zones: the installation area for woman collection; home and cashier area and kids and accessories area. All these three areas are united by common theme - dropes and pixels, and color solution of the interior: the main color - white, and bright accents - blue, pink, yellow. The interior has turned bright, colorful, surrealistic.

THE INSTALLATION AREA HOME & CASHIER AREA KIDS & ACCESSORIES AREA

MARANGONI CONCEPTUAL REDESIGN

Marangoni is: Sharing, Unity, Interactivity, ConnectivitySharing - of ideasConnections - betwen departmentsUnity - of Marangoni campusesInterection - among students

MARANGONI CONCEPTUAL REDESIGNThinking of Marangoni arise following associations: Passion, Luxury, Elegant, TimelessWanted to create an interior, getting to that soon would become clear that this is the Marangoni Institute: creative, sociable, luxury and so on.


RECEPTION AND CORIDORSReception is made in dark colors with gold to attract the attention of site visitors. Materials for reseption was choos polished concreate floors, concreate walls, glass and gold.Near reseption there are bright corridors, which is mainly dominated by red.


FASHION DESIGN CLASSIt was proposed two options for the fashion design class: darker with black colors and light option - with gray colors. Materials - concreate walls and polished concreate floors, clear glass and MDF for hand made tables.


DESIGN CLASSIt was proposed two options for design class: darker with black colors and light option - with white colors. Materials - concreate walls and polished concreate floors, clear glass and MDF for hand made tables.


CAFFETERIA AND BATHROOMCafe includes a lounge area where students can communicate with a cup of coffee and a dining area with tables. For the Bath was chosen the idea of integration. Want to make this area more open and communicative.

MARANGONI CONCEPTUAL REDESIGNLIBRARYDesign library more cozy, homey. Colors are the same as in the classroom, but is used more gold and black. In addition to tables and chairs used armchairs and coffee tables for comfortable reading magazines and books.


INTERNATIONAL OFFICE RECEPTIONDesign of international office is made in common style: Use the same colors and materials. Materials - concreate walls and polished concreate floors, clear glass. Colors - red, black, white and gold.

institute marangoni portfolio

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