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TRANSCRIPT
instaYacht is an instant yacht chartering service, one unifying mobile platform, offering a high level of unique services on island hopping, daily cruising, transfers…a UNIQUE and AMAZING experience on Greek Islands (for the time being).
OUR AUDIENCE1. Bon viveurs travellers with the appetite and means to experience a more prestigious and private experience during their vacations. Not yet reached the point where the world is at their feet but they want to feel like it.
2. Adventurous people who might want to live an exclusive experience “on something different.
3. Island hoppers who do not want to be hassled with the logistics of travelling around islands. They need easy and instantaneous access.
OUR PROPOSAL
We want make our customers feel treated like kings and queens - both in the manner of the service (convenience - quality of boat) and in the once in a lifetime real experience they will enjoy. We want them to feel as if they have really made it.
• Boat owners: • 70% of boat owners stopped using their boats. Expensive
gas, insurance, taxes, maintenance.• Not existing channel for creating revenue• Travellers: • Have no option of last minute boat chartering or island hopping,
transfers or cruises. • Poor existing connectivity between islands, expensive
services, complexity on booking a boat• No option for a UNIQUE experience
Problem 2:No existing network
Cruising - island hopping application
Steps: Search around, Select boat, Book, Go
Create revenue/profit for boat owners
Share the ride
• Mobile App. On the spot booking of instantly available boats• -No mobile competition nationally and internationally.
• A platform Connecting and Creating value for both sides - Boat owners & travellers
• The community can SHARE the rides via the mobile App creating social impact and network
• Elegant services, cheaper than existing offers. They have also option to share the ride
• Live a UNIQUE and AMAZING EXPERIENCE, onboard and on the destination
• Instantly boat rides - real time location based fleet• Creates community• Simplify our sea transportation system• Can be used for vacations, drop offs, VIPs transfers, emergency
situations
• Travel Magazines (ex BLUE)• Hotels (boutique)• High-end concierges ex
Quint• Press / Media• Google Adwords (focused
on fleet location ex Antiparos, Mykonos, Paros, Spetses)
• Facebook adverts (focused on location based criteria for customers already on Island)
• Travel Agents (ex Aktina Group)
ENTER THE MARKETWITH PARTNERS (2016)
HOW to find and acquire -Travellers
• On the spot market “marinas”• Professionals renting boats
companies (ex rib cruises…)• “Parking” companies• Maintenance companies• Insurance company• Supplying companies• Boat brokers (give them
motivation to partner)• Yacht Clubs (private fleet)
• Chambers of shipyards ex ΣΕΚΑΠΛΑΣ
• Boat inspectors• Boat classifieds for sale• Media• Social Media• Adverts• Mouth to mouth
CURRENT SITUATION HOW to find and acquire FLEET
• Pilot for 2016. Target: up to 50 boats on listing for regular use• Soft launch June 2016• 2 months of pilot period July - August 2016• July 2016: Launch Android app
CURRENT SITUATION
• Extend boat listings - New hub• Expand services - soon to be announced… :-) • Invest in fleet ownership & long term management (depending
on pilot traction)
Next steps (2017)