instagram user demographics in north, central and south america

#Instagram user demographics in North, Central and South America

September 2015

This report has been prepared based on the data pulled from Facebook advertising system. We have analyzed users defined with “Instagram” interests criteria. While we realize this does not fully represent the real Instagram users data and may be sqewed by Facebook users demographics, there is no other source of data currently available to perform such an analysis. However, in view of the fact that Facebook is integrating its advertising system to enable self service ads on Instagram as well, we feel pretty comfortable presenting the data.

Greg Berezowski, CEO @ NapoleonCat.com

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#Instagram users in United States

71 M

3%

28% 31%

18%

11% 8% 39% 61%

Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com

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#Instagram users in Brazil

45 M

12%

34%

30%

14%

6% 4% 40% 60%


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#Instagram users in Mexico

15 M

13%

43%

26%

11% 4% 2%

47% 53%


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#Instagram users in Colombia

8.5 M

14%

39%

28%

12% 5% 3%

46% 54%


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#Instagram users in Argentina

8.1 M

14%

37%

28%

12% 5% 3% 38% 62%


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#Instagram users in Canada

6.1 M

3%

34% 30%

16%

9% 7% 39% 61%


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#Instagram users in Chile

4.1 M

12%

40%

29%

11% 4% 2%

39% 61%


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#Instagram users in Venezuela

3.4 M

13%

29% 26%

14%

8% 7% 38% 62%


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#Instagram users in Peru

2.6 M

18%

43%

26%

8% 2% 1% 46% 54%


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#Instagram users in Paraguay

1.3 M

12%

37%

32%

12% 5% 3% 46% 54%


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#Instagram users in Bolivia

970 k

21%

40%

26%

9% 3% 2%

52% 48%


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#Instagram users in Honduras

670 k

16%

42%

28%

9% 2% 1%

37% 63%


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#Instagram users in Uruguay

600 k

14%

40%

22%

12%

7% 6% 38% 62%


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NapoleonCat.com is a social media marketing dashboard offering analytics, publishing and community engagement features for Facebook, Instagram, Twitter, Google+ and YouTube.

instagram user demographics in north, central and south america

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