insta profits report pt 1

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Table of ContentsWhat is Instagram?.....................................................................................................................................5Why should you market your company on Instagram?............................................................................. 7Getting Started with Instagram.................................................................................................................. 8

Account name................................................................................................................................... 8Profile photo..................................................................................................................................... 9Text................................................................................................................................................... 9Commenting & liking....................................................................................................................... 9Tagging............................................................................................................................................. 9Image tools......................................................................................................................................10Image subjects................................................................................................................................ 10Search & Explore............................................................................................................................10

So how do you use photos on Instagram to drive more traffic to your website?..................................... 11Content Marketing...............................................................................................................................11Content relevance through enhanced targeting................................................................................... 11Your competition's content.................................................................................................................. 12To get traffic going.............................................................................................................................. 13Have a clear goal and creative concept............................................................................................... 14Distinguish your brand ....................................................................................................................... 14Well-crafted Ads..................................................................................................................................15Get the most from your ads................................................................................................................. 15Using concept driven images ............................................................................................................. 16 Your images are your brand................................................................................................................17

Part II........................................................................................................................................................18Step-by-step Instagram ad set up.........................................................................................................18To preview your Instagram ad from Power Editor:.............................................................................25

In the work space that appears, you'll see a preview of your ad in the Preview section................25To preview your Instagram ad in Ads Manager:................................................................................. 25What if I suck at taking pics?.............................................................................................................. 26Check to make sure your ads follow the Advertising Policies............................................................ 26Get Audience-specific reporting in Ads Manager:.............................................................................. 27Get Audience-specific reporting within the Reports section of Power Editor:...................................28Troubleshooting tips when your ads aren't working............................................................................29Your ads are not getting any impressions ...........................................................................................29What if you have an ad or ad set is performing better than the others?.............................................. 30Tips on ad performance:......................................................................................................................30If your ad impressions are much lower than expected........................................................................ 30If an ad is active and approved but is getting low impressions, it may be due to one of the reasons below:.................................................................................................................................................. 31Which advertising objective should you choose?............................................................................... 32What are the different advertising objectives and what can they do?................................................. 32

Boost your posts............................................................................................................................. 33Promote your Page..........................................................................................................................33Send people to your website........................................................................................................... 33Increase conversions on your website............................................................................................ 33Get installs of your app...................................................................................................................34



Increase engagement in your app................................................................................................... 34Reach people near your business....................................................................................................34Get video views.............................................................................................................................. 34

Insta-Profits

The Key To Building Success

in Your Business with Instagram

by Jermaine Perkinson

© 2015 by Jermaine Perkinson. All rights reserved.

No part of this book may be reproduced in any written, electronic, recording, or photocopying without written

permission of the publisher or author. The exception would be in the case of brief quotations embodied in the

critical articles or reviews and pages where permission is specifically granted by the publisher or author.

Although every precaution has been taken to verify the accuracy of the information contained herein, the author

and publisher assume no responsibility for any errors or omissions. No liability is assumed for damages that

may result from the use of information contained within.



What is Instagram?

Instagram is a social media app that allows users to share video and photos. Most people

use this service for those reasons only, but marketers can utilize this service in another

way, which is to help benefit their company. That is what we will be exploring in this

exclusive Instagram report. Instagram just rolled out it's new ad platform based on

Facebook's ad performance platform.

It's so new that some users don't even have access to it yet. Don't worry however, as it

will be coming to all users soon. Even if you don't have the ability to create ads yet, in

this exclusive report, you will find the best ways to market your business on Instagram

and get the most out of your advertisements.



In order to use Instagram effectively for your business, you have to know and

understand what Instagram is and how it can personally help you take your business to

the next level and beyond.

The one thing you should keep in mind, is that photos and pictures are much more

engaging than regular written content, like articles or written ads and this will help get

your message across much more effectively. When it comes to branding your company,

there is no better way than visual advertisement because you can convey so much more

about your product or service, by demonstrating in action for your clients and customers

to see.

The good thing about Instagram is that you can edit your photos before you upload them

to give them a professional look and feel. It is with this ability to create a unique look

for your brand, by showcasing it through pictures, that will bring re business to your

company.



Why should you market your company on Instagram?

Well, currently Instagram has 300 million monthly active users! 70 million photos are

uploaded to Instagram a day. Instagram when used as a marketing tool, can help you

create a presence in your industry, expand your network of influence, draw in new

engaged followers and friends, and give recognition to your brand helping you achieve

greater results in your business.

The thing you want to keep in mind, is that the key to Instagram traffic is don't treat it

as just a photo album. Think of Instagram as a tool to help you give value to people who

you would like to potentially have as a customer. The focus of your time and efforts

should be on using Instagram to meet new people who can become your followers and

eventually your customers.

Another thing to note, is that even if you only sell other people's products as an affiliate

marketer, you will still benefit from branding. To stand out from all of the other

marketers cramming this space and since social media is going more visual, you need a

logo or a name to promote, in order to begin forming your own tribe of loyal customers

and followers.



Getting Started with Instagram

Account name

When first starting out on Instagram, you want to choose an account name that's easily

tied to your business. Since you want potential customers to easily find you, then using

your company name works great.

Profile photo

Having a simple photo works best. You should use your brand's logo or a graphic

symbol, so that it will be instantly recognized as your company, which is good brand

recognition. Keep in mind, it will be cropped into a circle and appear as a 150 x 150

pixel image which shows up small on most phones.

If you don't have a logo already, then you can easily create your own logo or go to

fiverr.com and get one created for you.


http://www.fiverr.com/


TextThere are different caption lengths that work well for different audiences. Think about

the attention span of young people these days, so if you are targeting them, then less text

and more compelling visuals will work best.

You should however, try to test and learn by using various caption lengths for your

followers. Use hashtags to categorize your content and make it easier for non-followers

to discover you, so they can eventually become your followers. Its good to use up to

three hashtags that way it want detract from the simplicity of the post. Also make sure to

ask questions to engage people.

Commenting & likingTo get more engagement from your followers, you should play an active role within

your community. To do this, reply to comments and questions on your own posts and use

hashtags, location tags and Photos of You to discover and join the conversation on other

community members' posts about your brand, so that you have a chance to bring in new

followers that are interested in your niche.

Tagging

Get the most out of the imagery that you upload by including the location of your photo

or video, when it helps, tell the story of the image. Use the Add People feature to tag

accounts in your image if applicable, this will help you reach a broader audience. When

people have interest in your niche, they usually have followers of their own in your

niche, so tagging them will allow their users to see your uploaded content.

Image toolsTo make your photos appear more professional and have certain quality and feel to them,

then edit your images and videos with filters and other creative tools like Layout thats

available in the Instagram app. These particular image effects give photos the



"Instagram" look that people are accustomed to.

Image subjectsTo bring more loyal engagement, you should post photos and videos of beautiful and

unexpected moments that also feel authentic and immediate. Whether your subject is a

person or an object, capture it in a context that gives a sense of your brand's identity or

point of view. Showing people interacting with your product or service is a good way to

increase product awareness along with brand identity.

Search & ExploreLook at others in your niche or industry to gain new creative ideas by using Search &

Explore on mobile or desktop to discover people, locations and posts that may be

relevant to your brand. You can also explore trending hashtags and top accounts to find

other brands in your niche, to gain insight on what works and what doesn't. Make sure to

see how many likes certain photos gets on your competitor's Instagram page and try to

duplicate the best ones with your own creativity.

So how do you use photos on Instagram to drive more traffic to your website?



Content Marketing

This method is free and should be utilized in your strategy, as you want to build your

brand awareness over time, to get more followers, with whom you can turn into paying

customers. It is this method that will allow you to gain more customers over time and

continue to market to them because of the photos that you share.

When you share well-crafted content that's on-brand and driven by a clear objective, it is

these businesses that tend to do best on Instagram. As a business owner or marketer, you

must tell your story through captivating images, videos and captions. This is how you

will capture, engage and get your viewer to take action, in this case, click through to our

website or affiliate site.

Content relevance through enhanced targeting

When people get on Instagram it is to follow their passions, from travel and fashion to

cars and entertainment. They want to see images and pictures of things that reflect what

they care about. As a business owner or affiliate for a product, you want to target your

message in more effective ways, by reaching people not just by their age, location and

gender, but based off the people (like celebs, musicians, athletes, etc.), places and things

they love. This helps with user engagement and long term follower activity.

Once you understand the demographics of your customers, then you will have an ability

to market to them more effectively. If you are an affiliate marketer or business owner,

then you can go to website's like similarweb.com, quancast.com and alexa.com type in

your website or websites in your niche that sells your type of product or service. This

will give you some good demographics to look at, to get a better understanding for what



http://www.alexa.com/

http://www.quancast.com/

http://www.similarweb.com/

your typical customer would look like. This will help you choose the right images for

your marketing.

Your competition's content

When you are on Instagram, you know there will be others in your niche as well vying

for new followers and potential customers, so you want to look at your competition to

see what they are doing. You can get inspiration from those that are in your niche. You

can also gain insight into some of the things you wouldn't want to do to market your

business on Instagram by looking at your competitors.

When you are spying on your competition, pay attention to the type of images that they

are sharing, to see if they have a particular style or method to their pictures. One thing to

look for is the company's colors within the photos. Notice the way that a company may

use it's color branding within photos to keep their branding consistent. You can take

ideas from theses companies and apply them to your business.

Look at the storyline they are trying to convey with their photos. Did the company stay

consistent with it's message or did it deviate and just post random photos? Would you be

able to recognize the company, just by looking at the photos they posted? When it comes

to effectively branding your company on this app, make sure you stay consistent with

your message, so that others can recognize your brand.

If you are an affiliate and not a business owner, then having photos that are very visual

and evoke an emotional response are the best photos to use, nice houses, cars, exotic



islands, good looking people smiling etc, tie in your products with the photos that you

upload. This will help bring in the right followers, the people who will eventually turn

into your customers, so make sure you keep it on topic because thats the reason they

started following you.

To get traffic going

Since Facebook owns Instagram, they jut rolled out a new self service ads on Instagram

based on Facebook's self-service platform in order to buy and place ads on Instagram.

By using the Instagram ads platform, you can get user engagement instantly. The faster

you can get eyeballs on your content, the faster you can have buyers for your products

and services. That is what makes this platform so powerful. This is what Instagram has

noted about how beneficial it is to use their platform for marketing your products and

services.

“People come to Instagram for visual inspiration, and advertising on Instagram has the

power to touch, inspire and move people. Instagram ads have proven to drive strong

branding results—97% of measured campaigns on Instagram have generated significant

lifts in ad recall.

Now, with the addition of new formats, we’re starting to see marketers achieve a range

of objectives, from web site clicks to mobile app installs. For example, Gilt Groupe

turned to Instagram to win new customers, and ran a campaign that drove an 85% lift in

app installs. At the same time, designer furniture retailer Made.com’s ads yielded a 10%

order value increase versus its benchmark. Game developer Kabam’s campaign helped

it effectively acquire new players that stayed in their game longer and purchased more.

And The North Face used iconic imagery to heighten awareness of its “believe in the



impossible” speaker series, with results showing high engagement to learn more.”

Have a clear goal and creative concept

When you have compelling ads on Instagram with a strong concept, tied to a clear

objective, you have a better chance at getting the followers that you seek. Before you

start up your Instagram marketing campaign, make sure you have clear goals set. How

many followers are you looking to get? What is your budget? What demographic are

you targeting? What is going to be your storyline for your products and services? What

type of images are you going to use to convey your message? These are some of the

things to think about when starting out with your Instagram marketing campaign.

Distinguish your brand

When you are branding your companies look, you want to keep a strong brand

consistency across campaigns. You will achieve this by establishing connective elements

across your images and videos, such as an identifiable color palette that uses your brand

colors, a certain quality composition of your images or particular photographic style to

make your business instantly recognizable.

Take pride in your business and convey it through the pics you upload. Show customers

or models engaged with your product or service. Make sure they look happy or look like

they are enjoying your product. This will help your followers and potential customers

visualize doing the same.

Well-crafted Ads

When utilizing Instagram's new ad platform, which is what we will focus on now, it's



best to use well-crafted ads to get the most out of your ads on Instagram. Ads do best

when they're photographed well, when they are interesting to look at and artistic in their

composition. What you create, should draw people in and keep them wanting more. You

don't need a professional photographer to capture quality photos, just make sure you use

all of the tools available in Instagram to enhance your photos after you upload them.

Get the most from your ads

There are even better ways to get your campaign going on user engagement, by using

things like Landscape photo and video in the Instagram app, which is a way to unlock

new creative opportunities and give ads a more cinematic feel. If you can get your

potential follower's or customer's attention, then you can capture their interest straight

away using this tool.

Instagram has the ability to allow you to post short videos and video ads. By utilizing

Video ads, you can have up to 30 seconds in length, of quality video that is compelling

and tells your company's story. Having video will help your brand engage in richer

storytelling, that will get you more followers interested in your brand and what you have

to offer.

Instagram has a new premium product called Marquee, which helps drive mass

awareness and expanded reach in a short time-frame. This is good for events like movie

premieres and new product launches. Use this when you want to get instant traffic to

something that is time sensitive.

To make sure you are getting the most ROI for your ads, you want to get familiar with



the Delivery and Optimization tools. These will help you manage and drive the best

performance of campaigns across Facebook and/or Instagram, to ensure you are getting

the most qualified leads.

Using concept driven images

You want to ask yourself, what do you want your message to be? Keep in mind what it is

exactly that you want people to think or feel when they see your ad? You want to be

mindful of how you would like people to describe your brand? Before getting started

with ads on Instagram you should take note all of these things.

•Tell your story: Use your series of images that tell a story about your brand and

share them over a period of time. This will increase your followers and user

engagement over time.

•Utilize filters: When you are on Instagram, you can use different filters to create

a visual mood with your images. You can get creative and use a series of different

filters, to show a change in mood overtime. Play around with the filters to get the

look you are going for and see how well it does.

•Develop your theme: Create a series of unique images of your products that all

share a common theme. For instance, you could show a group of friends using

your product at a particular location and the activities they did there. You could

also show your one product in multiple settings.



Your images are your brand

1. Since Instagram is all about visual content you should use high-quality images

in your Instagram ads. Your ads should be creative, while also making sure to

show your brand's point of view. For your images that you use in your Instagram

ads, you want to find different ways to incorporate your brand's logo, icon or a

color scheme that's recognizable to the audience you're trying to reach. This will

help with your brand recognition.

2. Keeping the consistency is part of creating an on-brand Instagram campaign.

When people see your images in their Instagram feed or visit your Instagram

profile, they should know it's your brand and understand the message you're trying

to get across to them. Keep in mind that the images you share on Instagram should

be consistent, even if you use some images as organic content and others as

advertisements. This consistency will help people identify your company easier

and build an awareness that brings in more followers over time.



Part II

Step-by-step Instagram ad set up...

To get the rest of this exclusive

Instagram Marketing report go here:





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