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TRANSCRIPT
Family (and friends)
Inspiring Your True Potential With TruVibe Organics
Healthy, natural and better for you brands are our business.
IMPACT
PERSONALITY
STORY
Brand health check
It seems every category in the healthy food
and drink sector is stacked out.
Where we once had information overload,
we now have brand overload.
So not just attracting consumers,
but really grabbing them.
Really inspiring them.
Today.
Inspiring consumers
Inspiring you as brand builders
Brand landscape
Breakaway brand opportunity
Bravery to go elsewhere
As a brand, being in a category
means little.
Trying to own it is much more
important.
Super foods, ‘clean eating’ and juicing are not fads.
Even though certain industry insiders and nutritionists think it’s done
to death and BS, it is just going mainstream.
Super food powders, nibs and seeds – do we need them?
Super foods category. A pretty flat landscape
Founders with a genuine passion.
Personality: Positive, Vibrant, Goal driven pure happiness.
Feel first, think second.
“Our packaging and brand messaging
will always be about encouraging people
to live their dreams and celebrate the
human spirit”.
Jason Dekker, Co founder
Tone of voice: blend of fun and fact
Design theme: a window into a better world of you
Shelf impact to outstrip competitors
It works.
Within 24 months:
Listed in 1000 + Kroger Stores and other
health store chains across the USA
100,000+ units sold*
Voted best new packaging at
Natural Products Expo West 2014.
18,600 Facebook likes
51,00 Twitter followers
12,000 Instagram followers
*Typical price points
8oz $7.99 160z $11.99
Now one of Amazon’s top selling super foods brands
Growing on average 40% year on year
With a typical online conversion rate on Amazon x 4 times higher than average.
To stand out in healthy food:
Be iconic,
Keep it simple
Do it with joy.
And try to inspire people!