Inspiring Talent Through EventsKaren Martin – RBS Group Graduate Resourcing Manager

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The Graduate Marketplace / context

Where have we been?Credit crunch Private sector

Public sector

Current state?Lessons learnt

Future state?University fundingPublic sector

Technology

Globalisation

Demographics / Diversity

Societal Trends

Degree classifications / UCAS points or equivalent

Political landscape

Key changes that impact how we recruit graduates?

Key Challenges we face recruiting graduates?

Volumes – Cost / Time / Quality dilemma

Competition

Graduate perception

Geographical

Legislative

Work experience

Why RBS?We’ve redefined our business strategy We’ve sharpened our client focus We’re working to regain the confidence and trust of our shareholders. Looking to our future, graduates and interns will have a crucial role to play. We invest heavily in their development, providing them with the support and resources they need, so that they are ready to grasp and make the most of every opportunity that comes their way.

How we engage & inspire graduates ….Rebuild our brand/graduate offering

Key focus on campus

Target all years of study, postgraduates, second jobbers

Focus on what we can offer – proposition

Educational valueEconomic bulletins, demystifying financial services, book vouchers

Targeted schools/course plan for each programme/business area

Diversity events

Senior business sponsorship

University/alumni teams

Guest lecture slots

Hidden Careers in Banking

Business games

Skills sessions

Integrated marketing campaign for GBM and Group across all regions/channelsGlobal appeal

Attraction

First year at University

RBS have helped me with my course work

I’d like to apply for an RBS internship

Educational valueDemystifying Financial Services, Economist reports

Rebuilding trust in RBS brandGuest lectures, skills sessions

Drive traffic to web for economic info

Academic influence

P R O F I L E R A I S I N G ● R E L A T I O N S H I P B U I L D I N G

Promote Easter Insight

Programme

MotivationsSettling into universityThinking about future careersHelp with course work

Second year at University

I’d like to doan RBS internship

I never knewRBS offeredso manyopportunities

Increased visibility on campus

A W A R E N E S S R A I S I N G ● C A L L T O A C T I O N

Apply forinternship

Promote internships

Drive early applicationsConvert high calibre interns

Course engagement – lectures, skills sessions, sponsorship

MotivationsInternships – work experienceResearching employersSkills sessionsCourse work

Final year, Postgraduates, Second Jobbers, & Internal Applicants

I really want a to join an RBS graduate programme

C R E A T I N G D I A L O G U E

Skills sessions, ongoing comms, pres/fairs

Offer, acceptance and

on-boarding

Convert interns and keep warm/onboarding

Increase personal interaction

Targeted course communications on campus via university teams

Apply

MotivationsGraduationGetting a jobPaying off student loanStarting life

How we engage & inspire graduates ….

Assessment centres

Boot Camps

Experiential – ie Trading Games

Keep-warm events / conferences

Keep warm activities / networking

Selection

On-boarding

How we engage & inspire graduates …

Induction events

Networking events

Experiential events

Experiential events

Development Centres

Networking events

Induction

Development

SummaryClass of 2010 faces an uphill struggle for jobs Britain has plummeted in an international league table of the most educated nations.Requirement for Graduates to be increasingly mobile – talent is scarce and they will be required by organisations to be flexible and mobile Increased us of technology in all aspects of Graduate Recruitment and DevelopmentCompetition is fierce for Graduate talentEvents continue to play a key part of Graduate RecruitmentRequirement for life long learning – the pace of change will require everyone within the workforce to continue to develop and improve