INSPIRING IDLE-FREE Culture

IDLE-FREE for our kids™ Campaign GoGreen Communications Inc.  

Transforming drivers through positive behavioural change, building a

long-term IDLE-FREE culture. Contents: •  PHASE ONE: IDLE-FREE Pilot Project 

•  PHASE TWO: Organization-wide rollout

•  PHASE THREE: IDLE-FREE Peer Leader PR / Marketing Strategy

PHASE ONE: IDLE-FREE Pilot Project 

Identify subgroup of fleet to act as a template. STEP 1: GPS data analysis. 12 to 24 months data is ideal for identifying seasonality, year-over-year patterns. GoGreen provides spreadsheet for GPS data input; basic characteristics of fleet (vehicle type, ID number, fuel type, IDLE-Time vs total run time, etc).  •  Determine: historical run-rates for drivers / vehicles, set historical IDLE-Time

benchmarks. •  Determine: historical fuel costs for this period.  •  Determine: IDLE-Time reduction target for pilot group, working with

management.

PHASE ONE: IDLE-FREE Pilot Project, continued STEP 2: ROI Pilot Business Case. •  Data / fuel cost analysis combined with IDLE-Time reduction targets provides

ROI, year one. 

•  Lower maintenance cost projections from reduced IDLE-Time should be factored into the ROI. 

STEP 3: IDLE-FREE Guy™ Motor Coaching, training / tools. •  Customize co-branded IDLE-FREE training giveaways (e.g. key tags, travel

mugs, window clings, bracelets), positive driver / family buy-in, 1st 45 days.  •  Customize / deliver training with groups of 20 to 40 drivers max (group size

is critical for emotional engagement, peer group influence, retention). 

PHASE ONE: IDLE-FREE Pilot Project, continued STEP 4: Track, Recognize, Training Results.  •  Day One: Track driver performance against historical performance and targets. •  Month One Data Check-in: driver performance review.  Drivers who achieve

targets: IDLE-FREE Certification by management / GoGreen.

•  Month Two Data Check-in: driver performance review. Drivers who achieve targets: IDLE-FREE Certification by management / GoGreen.

•  Month Three: Driver critical mass achieving targets, location or group IDLE-FREE Certification by management / GoGreen. 

PHASE ONE: IDLE-FREE Pilot Project, continued STEP 5: Vehicle IDLE-FREE Branding.  Should the pilot achieve its IDLE-Time reduction targets, the IDLE-FREE for our kids™ certified logo will be offered at an annual licensing fee.  Representing the legacy & reputation of Canada’s leading IDLE-FREE campaign, the logo can do two things: 1.  Fortify, influence IDLE-FREE buy-in — drivers are continuously reminded of

their IDLE-FREE commitment as they operate the vehicle. 

2.  Earn praise and ongoing positive reinforcement by families and the public, eager to support IDLE-FREE-branded fleets. 

Another option early in the process; IDLE-FREE reminders within vehicles can fortify behaviour (i.e. key tags, travel mugs, etc.). 

PHASE ONE: IDLE-FREE Pilot Project, continued STEP 6: Continuous IDLE-FREE Management.  Moving forward, non-operational IDLE-Time should be continuously tracked vs the original benchmarks.  Continuous communication, scoring of drivers on IDLE-Time should be a part of management's driver training / incentive program. This will ensure ongoing measurement, management, fortification of an IDLE-FREE culture, with steadily improving results. GoGreen can consult and help create this continuous process. 

PHASE TWO: Organization-wide Roll Out 

Validate, leverage pilot results, lessons. Pilot group acts as positive ‘Peer Leaders’, influencing broader buy-in across the organization.  Different operating companies present opportunities to apply the pilot template to save more fuel, emissions, earn more ‘green PR’ — certifying drivers, vehicles and terminals / locations. 

PHASE THREE: IDLE-FREE Peer Leader PR / Marketing Strategy. 

Leverage your fuel and emissions savings achievements for the green economy. GoGreen Communications can help design and implement a PR / marketing strategy that promotes / assists with: ü CORPORATE RESPONSIBILITY: Promoting IDLE-FREE achievements as a

sustainability leader, aligning with corporate responsibility goals and values. 

ü RETENTION / RECRUITMENT: Attracting and retaining millennials and other demographics sensitive to the environment.

ü COMPETITIVENESS: Enhancing the ability to bid, compete for government, supply chain business that increasingly require sustainability metrics.  

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Why 80% buy-in.

Put the brakes on IDLE-Time. TheGoGreenAgency.com