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INSIGHT INNOVATION EXCHANGEGeorgia Tech Hotel & Conference Center06.16.14 – 06.18.14Atlanta, Georgia

Presented by Title Sponsor

There’s a lot of contentat IIeX.

You can’t see it all live, and you want to share what you’ve seen with colleagues and friends. Don’t worry, there’s a place to find all the IIeX content archived. InsightInnovation.org is the permanent home of all IIeX content. Videos and presentations from previous IIeX events are already there, and content from new events is being added all the time. Every speaker at IIeX North America is being recorded, and all the videos and copies of the presentations will be accessible at InsightInnovation.org.

Bookmark InsightInnovation.org today, and follow on Twitter at @InsightNovation.

Welcome to Insight Innovation eXchange. We’ll let the event speak for itself, but we think you’ll agree that there’s no event like IIeX. Prepare yourself. This event is fast-paced, jam-packed with brand new content, and full of opportunities to collaborate, network, and never stop learning.

THREE DAYS • IIeX has three full days of content, each with a distinct theme: Imagine It on Monday, See It on Tuesday, and Do It on Wednesday. • A note about Wednesday: Wednesday will take place in the Global Learning Center in the building attached to this one, and we’ll cover more content than Monday and Tuesday COMBINED.

OUR MOBILE APP • Please join the event community, stay informed with event alerts and updates, and access the most accurate version of the agenda and speaker list on our event app. • Access it at: http://eventmobi.com/iiexna14/

INTERNET • Wifi is available throughout both venues via the network GTvisitor. • Monday & Tuesday’s password: kde3 • Wednesday’s password: A7R42

ON TWITTER • Join the conversation online using the conference hashtag: #iiex

HELP • If you have questions on-site, or need any help, please stop by the Registration desk or other GB staffed desk on the main conference floor, or email [email protected] and we’ll get back to you ASAP.

ONLY AT IIEX: • IIeX Games: Check out the IIeX Games through the mobile app for your chance to win some great prizes. The winners will be announced Wednesday afternoon. • IIeX Experience: The IIeX Experience is a special experiential technology showcase with virtual reality, augmented reality, facial scanning, Google Glass, biometrics, and some fun and exciting surprises! Check it out Monday and Tuesday only. • Insight Innovation Competition: Monday at 5PM & Tuesday at 5:40PM • Insight Innovation Challenge: Wednesday at 2PM • Data Insight Visualization Award: Tuesday at 3:20PM

Thank you for joining us!

The IIeX Team GreenBook

01

WELCOME TO IIEXA WELCOME MESSAGE FROM THE IIEX TEAM

06.16.14 DAY ONE IMAGINE IT.Thought leaders, change agents, and business catalysts share their vision of the future of insights to help inspire you.

This is is the day to let go of your preconceived notions about insights, and allow yourself to Imagine It.

In the morning, we set the stage with ideas to challenge you, from leaders like Campbell Soup, Google Consumer Surveys, Lowe’s, BrainJuicer, CitiGroup, and a panel of research-end clients.

In the afternoon, participate in two tracks of hands-on sessions, look beyond the survey, and learn about the latest in non-conscious measurement and qualitative research.

Day One wraps up with inspiration from the finalists in the Insight Innovation Competition!

Day One is designed to inspire you and challenge you. Get ready to let your imagination loose!

WELCOME TO IIEX: DAY ONEGEORGIA TECH HOTEL & CONFERENCE CENTER, MAIN CONFERENCE SALON

7:30AMRegistration & Welcome Coffee

8:30AMOpening RemarksLenny Murphy (GreenBook), Jeffrey Henning (Researchscape), Gregg Archibald (Gen2 Advisors)

REGISTRATION (LOBBY)WELCOME AND WORKSHOPS (MAIN CONFERENCE SALON)

03

DAY ONE: IMAGINE IT 06.16.14 DAY ONE IMAGINE IT.Thought leaders, change agents, and business catalysts share their vision of the future of insights to help inspire you.

MODULE 1THE EVOLUTION OF INSIGHTS FOR A CHANGING WORLD

8:40AMThe Campbell Soup Transformation JourneyOlin Hoover (Campbell Soup)

9:00AMPutting Survey Data Where It BelongsJon Sadow (Google Consumer Surveys)

9:20AMHow Lowe’s is Disrupting With InnovationKyle Nel (Lowe’s Innovation Lab)

9:40AMThe Goal Is Behavior Change, Not InsightsAlex Batchelor (BrainJuicer)

10:00AMProgress Makers: Inspiring the Future of CitiAnthony Michelini (Citigroup)

10:20AMPanel: Bridging the Client & Supplier GapModerator: Niels Schillewaert (InSites Consulting)Panelists: Sion Agami (P&G), Ryan Backer (General Mills), Corinne Sandler (Fresh Intelligence), David Sackman (LRW), Carl Marci (Innerscope), Claudia Del Lucchese (Mondelez), Stacey Symonds (Orbitz), Hany Mwafy (iQual)

11:00AMNetworking Break / Innovation Showcase

TRACK 1SOCIAL STORIES: LEVERAGING THE POWER OF SOCIAL FOR INSIGHTS

11:20AMOur Social/Mobile FutureAndrew Leary (Ipsos SMX) & Douwe Rademaker(Ipsos MarketQuest)

11:40AMFrom Social Listening to Social Research: The Next GenerationRob Key (Converseon)

TRACK 2DATA-DRIVEN MARKETING ANALYTICS

11:20AMMountains, Bird Brains and the 5 Second Rule: Creating Ugly but Good VisualizationsTim Bock (Numbers, Inc.)

11:40AMBig Data 2.0 and How Brands/Marketers Can Obtain Consumer Mindshare in Today’s Digital and Social EcosystemDavid Steinberg (Zeta Interactive)

04

DAY ONE: IMAGINE IT

MODULE 2IMAGINING THE FUTURE OF INSIGHTS: HANDS-ON SESSIONS

TRACK 1HANDS-ON SESSIONS (RED GROUP)

12:00PMWe Hear It In Your Voice - Voice Analytics Come of Age: Measuring Emotions In The Human VoiceDan Emodi (Beyond Verbal)

12:20PMMicro Workshop presented by Vision Critical: Gamifying the Future - Releasing the Insights About the Future of Insights Through GamificationRay Poynter (Vision Critical)

1:00PMLunch in Conference Dining Room for Red Group


12:00PMHow Wearables Will Deliver On Cheaper, Faster, Better InsightsDavid Zakariaie (Glassic)

12:20PMMicro Workshop presented by Field Agent: Mobile Research is All About Location, Location, Location at the Point of Influence™Rick West (Field Agent)


TRACK 1HANDS-ON SESSIONS (BLUE GROUP)

12:00PMLunch in Conference Dining Room for Blue Group

1:00PMBeyond the Hype: What Mobile Devices Really Do WellJan Hofmeyr (TNS)

1:20PMMicro Workshop presented by Vision Critical: Gamifying the Future - Releasing the Insights About the Future of Insights Through GamificationRay Poynter (Vision Critical)



1:00PMFrom Panels to Collaborative Insights NetworksAdriana Rocha (eCGlobal)

1:20PMMicro Workshop presented by Field Agent: Mobile Research is All About Location, Location, Location At the Point of Influence™Rick West (Field Agent)

05

MODULE 3ALOOKING BEYOND THE SURVEY

TRACK 1THE SHAPE OF THINGS TO COME: THE FUTURE VIEW ON INSIGHTS

2:00PMLet’s Play With Our Phones: Adapting Research for the Hyper-Connected ConsumerJosh Shames (Hall & Partners)

2:20PMPanel: Where Are They Now? Learnings From Past Insight Innovation Competition WinnersModerator: Todd Powers (Gen 2 Advisors) Panelists: David Johnson (Decoda), Stephen Phillips (ZappiStore), Eric Meerkamper (RIWI), Chad Nuesmeyer (MetrixLab), Sami Kaipa (SocialGlimpz), Salvador Aceves (SocialDecode)

TRACK 2FROM MAD MEN TO BEHAVIORAL STRATE-GISTS: THE NEW SCIENCE OF MARKETING

2:00PMIt’s All About Predictive Models: Using Data Science To Produce ForesightDr. Steve Cohen (in4mation insights)

2:20PMBecoming Behavioral Designers: Applying Behavioral Research And Design To Change Consumer BehaviorsWilliam Leach (TriggerPoint)

2:40PMThe Power of Why? Integrating Qualitative Approaches Into a Choice-Based WorldAlisa Hamilton (CMI)

MODULE 3BGETTING CLOSER TO CONSUMERS: MIND, BODY, & TECH

TRACK 1THE NONCONSCIOUS MEASUREMENT FORUM

3:00PMPrinciples of Intuitive Marketing: How to Make Brain Science PracticalSteve Genco (Intuitive Consumer Insights LLC)

3:20PMEmotional Engagement Index: The Only True Predictor of LoyaltyRebeca Fucci (Fresh Intelligence)

3:40PMApplying Articifial Intelligence In a New Eraof Predictive Emotional AnalyticsJR Alaoui (Eyeris)

TRACK 2QRCA FOCUS TRACK

3:00PMMeeting Them Where They Are: Uncovering Motivations of the iGenerationKendall Nash (Burke, Inc.)

3:20PMLet’s Be Real! Insights from Actual Behaviors On Mobile DevicesShaili Bhatt & Mary McIlrath (C+R Research)

3:40PMWhen the Research Request Demands “Fast, Cheap and Good,” Do We Always Need to Respond, “Pick Two?”Foster Winter (Sigma Research Management Group)

06

DAY ONE: IMAGINE IT

MODULE 3B, CONTINUEDGETTING CLOSER TO CONSUMERS: MIND, BODY, & TECH

TRACK 1THE NONCONSCIOUS MEASUREMENT FORUM

4:00PMConsumer Insights with Brain-Scans: An Introduction to EEG NeuromarketingJake Stauch (NeuroSpire)

TRACK 2QRCA FOCUS TRACK

4:00PMGeo-Stories: The Real DealKathy Doyle (Doyle Research)

4:20PMNetworking Break / Innovation Showcase

4:40PMSuperior Insights Through Information Integration: Putting 360 into PracticeKumar Mehta (blueocean)

5:00PMInsight Innovation CompetitionKyle Nel (Lowe’s Innovation Lab), Kay Iwaisako (RICOH Accelerator), Andrew Reid (Vision Critical), Simon Chadwick (Cambiar), Camille Nicita (Gongos, Inc.), Clay Voorhees (MSU MMR)

5:10PMKiind: Data-Rich IncentivesLeif Baradoy (Kiind)

5:20PMAI and the Next-Gen Predictive AnalyticsJR Alaoui (Eyeris)

5:30PMAddress the Challenges of Data Collection with Answer ONEPhilip Doriot (Answer ONE)

5:40PMOn-Demand Crowdsourced IdeationKyle Burnam (Intengo)

5:50PMVeylinx: Revealing What People DoAnouar El Haji (Veylinx)

6:00PMSlimLine TonicCharlie Richards (SlimLine Tonic)

6:30PMNetworking Event: Opening Night Reception (Main Ballroom) & Ginny Valentine Badge of Courage Awards (Club Room)

07

06.17.14 DAY TWO SEE IT.No fluff here: practical, real-world examples of how innovation is transforming our world and what it means for you.


7:30-8:15AMBreakfast Workshop by Innerscope: Raising the Bar for Deeper Insights with Integrated Consumer NeuroscienceDr. Carl Marci (Innerscope Research)

8:30AMOpening RemarksLenny Murphy (GreenBook), Jeffrey Henning (Researchscape), Gregg Archibald (Gen2 Advisors)

Day Two is the time to See It for yourself. You’ll witness countless practical examples of how market research innovators are putting inspirational ideas into action.

There’s no fluff here: you’ll be treated to a day of practical, real-world examples of how innovation is transforming our world, and what it means for you.

In the morning, see how leaders like Rubinson & Partners, Foster Grant, Beresford Research, ShareThis, AYTM, Research Now, IMAX, and LRW are making innovation a reality in their organizations.

In the afternoon, there are two tracks with more hands-on sessions, followed by a focus on the disrupted future of insights and and the implications thereof. To cap the day off, the winner of the Insight Innovation Competition will be announced.

Day Two is designed to give you practical examples of how innovation is not only possible, but also achievable.

WELCOME TO IIEX: DAY TWOGEORGIA TECH HOTEL & CONFERENCE CENTER, MAIN CONFERENCE SALON

REGISTRATION (LOBBY)WELCOME AND WORKSHOPS (MAIN CONFERENCE SALON)

DAY TWO: SEE IT09

06.17.14 DAY TWO SEE IT.No fluff here: practical, real-world examples of how innovation is transforming our world and what it means for you.

MODULE 4BUILDING THE INSIGHT ORGANIZATION OF THE FUTURE

8:40AMPut Your Brand Research On a Digital Protein DietJoel Rubinson (Rubinson & Partners)

9:00AMSeeing & Feeling is Believing: How Foster Grant Magnified Their Consumer Understanding to Bolster Their BrandGina Lazaro (Foster Grant)

9:20AMThe Return on a Share: Quantifying the Monetary Value of Social SharingJulien Beresford (Beresford Research) & Andy Stevens (ShareThis)

9:40AMDIY Big Data & Predictive ModellingLev Mazin (AYTM)

10:00AMMission Possible: Creative Solutions To Challenging Project BriefsMelanie Courtright (Research Now)

10:20AMHow IMAX Looks At The Big Picture Through InsightsEileen Campbell (IMAX)

10:40AMOur Virtual Reality FutureJeff Reynolds (LRW)


TRACK 1CLIENT/SUPPLIER VIEWS ON THE FUTURE

11:20AMWorkshop: Using the Power of Science Fiction Narratives to Future Proof Your BusinessAri Popper (SciFutures)

TRACK 2CLIENT/SUPPLIER VIEWS ON THE FUTURE

11:20AMBuilding The Enterprise Insights Platform Of The FutureAndrew Reid (Vision Critical)

11:40AMGo Long with QualitativeJen Drolet (iModerate)

10

DAY TWO: SEE IT

MODULE 5SEEING THE FUTURE OF INSIGHTS: HANDS-ON SESSIONS


12:00PMBrand Positioning 2.0: An Application of Integrated SupercomputingJohn McGarr (Fresh Squeezed Ideas)

12:20PMMicro Workshop Presented by GMI: Gift Of Relevance - Making Ads Feel PersonalTiama HD Fowler (GMI)



12:00PMHow Pepsi Leveraged Agile Market Research to Meet Action StandardsMatt Warta (GutCheck) & Nick Graham (Pepsi)

12:20PMMicro Workshop Presented By Sentient Decision ScienceAaron Reid (Sentient Decision Science)




1:00PMHow A Social Network For Kids Delivers Grown-Up InsightsTBD

1:20PMMicro Workshop Presented by GMI: Gift Of Relevance - Making Ads Feel PersonalTiama HD Fowler (GMI)



1:00PMFacing The Shelf - Changing In-Store Consumer ExperiencesJoel Bar-El (Trax Technology Solutions)

1:20PMMicro Workshop Presented By Sentient Decision ScienceAaron Reid (Sentient Decision Science)

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MODULE 6ATHE ROLE OF INSIGHTS TODAY AND TOMORROW

TRACK 1DELIVERING ON DELIVERABLES

2:00PMUsing Data Visualization to Drive Impact Across the EnterpriseRudy Nadilo (Dapresy)

2:20PMTools for Text: A Professor’s Unexpected JourneyStu Shulman (Texifter)

2:40PMUsing Loyalty Data to Drive Insights Today and In the FutureDavid Buckingham (AIMIA)

3:00PMMicrosoft and Infotools Turn Insights Farmers Into Miners: How Collaboration Can Enrich Behavioral Big Data Sets With Perception SurveysPatricio Pagani (Infotools)

3:20PMDIVA Awards PanelModerator: Patricio Pagani (Infotools)Panelists: Todd Powers (Gen2 Advisors), Nicole Thomas (Clorox)

TRACK 2CASRO FUTURE FOCUS TRACK

2:00PMPanel: Trust Is Our Most Valuable Asset: Data Privacy In The Modern EraModerator: Jeffrey Resnick (Stakeholder Advisory Services, LLC) Panelists: Duane Berlin (Lev & Berlin, P.C. and CASRO Legal Counsel), Melanie Courtright (Research Now) Ashlin Quirk (Survey Sampling International)

2:40PM‘Big Bang’ Disruption & Keys to SurvivalJD Deitch (Ipsos)

3:00PMMarket Research, Big Data, and Information GoodsMarcelo Coutino (Terra Networks)

3:20PMTraditional Market Research and Big Data Integration: Unlocking the Secrets to Why Your Customers Act the Way That They DoGreg Mishkin (Market Strategies International) & Don Hodson (AT&T Mobility)

12

DAY TWO: SEE IT

MODULE 6BTHE ROLE OF INSIGHTS TODAY & TOMORROW


4:00PMPrepping For the Internet of...Well, Everything!Robert Siegel (Verizon Telematics)

4:20PMThe Future Of Research (As the Market Sees It)Simon Chadwick (Cambiar)

4:40PMData Driven-Marketing Panel: CMOs & Insights Leaders Share Their ViewsModerator: Anthony Johndrow (The Reputation Institute) Panelists: Marla Bace (Sodexo), Scot Safon (The Weather Channel), John Whitaker (Lowe’s Home Improvement), Manish Gupta (eBay)

5:20PMImmersive Reality Panel: How VR, AR, & Wearables Will Define Marketing In the FutureModerator: Lenny Murphy (GreenBook) Panelists: Jeremy Sack (LRW), Kyle Nel (Lowe’s Innovation Lab), David Zakariaie (Glassic), Alfonso Perez (Shopperception)

5:50PMInsight Innovation Competition Award & Closing Remarks By ChairLenny Murphy (GreenBook)

6:30PMNetworking Event Sponsored by Market Cube & GreenBook at Renaissance Midtown Rooftop 866

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06.18.14 DAY THREE DO IT.Engage with the trailblazers, from start-ups to global leaders, who take theirideas to action. Leave with not just innovative tools, but a new paradigm.

7:30AM-8:15AMROOM 236Breakfast Workshop By TriggerPoint: Applied Behavioral Economics For Fun & Profit ThroughBehavioral DesignWill Leach (TriggerPoint)


REGISTRATION (GLOBAL LEARNING CENTER, SECOND FLOOR)WELCOME AND WORKSHOPS

7:30AM-8:15AMROOM 235Breakfast Workshop by Protobrand: Emotion of Devotion - Mining the Human Subconscious to Reveal Why People Love BrandsShawn Utke (Panera Bread) & Stephen Hahn-Griffiths (Protobrand)

Day Three at IIeX is the lynchpin of the IIeX attendee experience. This is where it all comes together so you can take your newfound knowledge home and Do It.

Engage with the trailblazers, from start-ups to global leaders, who take ideas to action. Leave with not just innovative tools, but a new paradigm.

Four concurrent tracks run all day, giving you plenty of choices to customize your experience. In the morning, tracks focus on pushing boundaries, knowledge sharing, entrepreneurism, and technology. In the afternoon, tracks focus on engaging consumers, meeting client needs with the Insight Innovation Challenge, transformation success stories, and new skills for a new era.

Day Three is designed to give you the tools, the blueprint and the motivation to return after the conference and be a catalyst for change.

WELCOME TO IIEX: DAY THREEGLOBAL LEARNING CENTER IN ROOMS 222, 225, 235, AND 236

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DAY THREE: DO IT 06.18.14 DAY THREE DO IT.Engage with the trailblazers, from start-ups to global leaders, who take theirideas to action. Leave with not just innovative tools, but a new paradigm.

MODULE 7DOING IT: GETTING FROM HERE TO THERE

TRACK 1 (ROOM 236)PUSHING THE BOUNDARIES OF INSIGHTS

9:00AMInsights-As-A-Service: The Future of Market ResearchJames McNamara (eXelate)

9:20AMThe Impact of eCommerce Growth on the Insight Function in CPG BrandsDanny Silverman (Clavis Insight)

9:40AMBuild It and They Will Come, or Not: Bringing the Customer to the Product ConversationTodd Brown (Equifax)

10:00AMSporting Events, Marketing, and ROI:An Insight Into the World of Measuring the Effectiveness of Market-ing to Sports Viewers In the USA Using the Latest in Mobile Technology and Single-Source DataRolfe Swinton (RealityMine)

TRACK 2 (ROOM 235)KNOWLEDGE SHARING: BEST PRACTICES AND CASE STUDIES

9:00AMInsight as Content: How to Give Research a Longer Shelf LifeNiels Schillewaert (InSites Consulting) & Mark Uttley (Bloomberg)

9:20AMLocation, Location, Location: Is it Worth the Hype?Lauren Moores (Dstillery)

9:40AMThe Impending Death of MROCs: How Do I Collaborate With Customers Now?Sean Holbert (KL Communications)

10:00AMHow Groupon Leverages InsightsEric Rasmussen (Groupon)

TRACK 3 (ROOM 225)ENTREPENEURS &INTREPENEURS: MOVING THE NEEDLE IN YOUR BUSINESS

9:00AMLeveraging Content For Business ImpactChristian Paulsen (Netvibes)

9:20AMThe Investment Outlook for InsightsCorey Luskin (England & Company)

9:40AMA New Look At Defining the Insights SectorHarry Henry (Outsell, Inc.)

10:00AMThe Power of Tech Connectivity to Drive Personal RelationshipsLindsay Macvean (FacialNetwork / Nametag)

TRACK 4 (ROOM 222)TOMORROW TECH INTENSIVE

9:00AMBuilding Brand Trust Through Emotional ConnectionsDaryl Travis (BrandTrust)

9:20AMInsight Innovation Com-petition LatAm Winner: Decoding Social With Social DecodeSalvador Aceves & Isaac Achar Penhos (SocialDecode)

9:40AMEmbracing the Power of Video for InsightsRebecca West & Jack Campisi (Civicom)

10:00AMRolling Labs: Digital EthnographyMike Courtney & Quyen Nguyen (Aperio Insights LLC)

16

DAY THREE: DO IT

MODULE 7 (CONT)DOING IT: GETTING FROM HERE TO THERE



10:20AMDelivering the Perfect Cup of InsightsSarah Snudden (Keurig Green Mountain Coffee)

10:40AMAn Interaction Design Approach to Choice ModelingGerard Loosschilder &Willem Buijs (SKIM)


10:20AMNew MR in New Europe: Tesco Case StudyDinko Svetopetric (MRevolution Sp. z o.o)

10:40AMNext Generation Decision Analytics: Insights with ImpactGreg Dolan (Keen Strategy) & Eric Smith (Philips Consumer Lifestyle)


10:20AMUnleashing the Power of the Science of Total Experience ManagementLou Carbone (Experience Engineering)

10:40AMForget Work-Life Balance...It’s Role IntegrationJane Goldner (The Goldner Group)


10:20AMGetting Sales to Listen With Insights On DemandAndrew Stahlkrantz & Arkady Sokolov (AOL)

10:40AMTo Corporate Researchers: Social Media Listening Is For You, TooMichalis Michael (DigitalMR)

17

MODULE 7 (CONT)DOING IT: GETTING FROM HERE TO THERE


11:20AMMicro Workshop Present-ed By Revelation GlobalSteve August (Revelation Global)

12:00PMBridging the Engagement Gap: Game Mechanics in Wearable TechSamuel Kolb (Red Lozenge, Inc.)

12:20PMEngaging The Hispanic Consumer With Emerging Tech SolutionsJulie Diaz-Asper (Social Lens Research)

12:40PMMicroPanel: Harnessing the Internet of Things & Tech Ibiquity For Actionable DataMario Montag (Predikto) & Stuart Bracken (Bioscape Digital)


11:20AMMicro Workshop Present-ed By Federated SamplePatrick Comer, Mendy Orimland (Federated Sample), Andrew Reid (Vision Critical)

12:00PMThe Effects of Conscious & Unconscious Processes on Consumer BehaviorJoel Weinberger (Implicit Strategies)

12:20PMA Tale of Smart Com-merce: How Mobile Survey and Behavioral (App) Data Helped Create the Smart(Phone) Shopper StoryAllan Fromen (IDC) & Roddy Knowles (Research Now)

12:40PMDiscrepancy In Self-Reporting vs. Passive Data CollectionJohn Davidson (Curious Analytics)


11:20AMMicro Panel: A Snapshot of Georgia’s Technology SectorModerator: Lenny Murphy (GreenBook) Panelists: Tino Mantella (TAG), Allyson Eman (Venture Atlanta), Eloise Klementich (Invest Atlanta)

12:00PMFoundations Of Success: Building the Next Genera-tion of Insights LeadersDr. Charlotte Mason (UGA’s Terry College of Business)

12:20PMAdventures In Business BuildingKimberly Nasief (Measure Consumer Perspective)

12:40PMFlux: New Rules For Innovation and GrowthMary Meehan (Panoramix Global/Iconoculture)


11:20AMMaybe, Baby: Using Facial Coding as an Emotional X-Ray to Diagnose Barriers to ParticipationDan Hill (Sensory Logic)

11:40AMHow Automation Liberates InsightsDave Birch (Intellection)

12:00PMAgile Methodologies from an Agile ContinentAndres Angelani (Globant)

12:20PMA Debate: The Mind of the Consumer – Irrational and Biased, or Cleverer Than We Think?Elina Halonen & Leigh Caldwell (Irrational Agency)

12:40PMBeyond Numbers: A Casino Gaming Company’s Quest for AuthenticityGalina Kho (High 5 Games)

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DAY THREE: DO IT

TRACK 2 (ROOM 235)HOW TO ENGAGE,UNDERSTAND, AND ACTIVATE CONSUMERS

2:00PMConsumer Anthropology, Ethnography, and Hybrid Insight ApproachesValeria Brandini (BR Insights)

2:20PMThe Role Of The Brand In an Omni-Channel Retail EnvironmentDan O’Toole (Forbes Consulting) & Tanya Franklin (Lowe’s)

TRACK 1 (ROOM 236)THE INSIGHT INNOVATION CHALLENGE

2:00PMCreative Ways to Increase Survey EngagementMike Wilt (NinjaPost)

2:05PMGame-Based Research, Not Survey GamificationKimberly Bastoni (Upfront Analytics)

2:10PMVideo CurationChris Strachan (CorporateCloud)

2:15PMFlexible ARMargaret Martin (Merlin Mobility)

2:20PMAre You Missing the Picture?Mary Tarczynski (Ditto)

2:25PMThe Internet of ThingsMario Montag (Predikto)

2:30PMThe Evolution of TasteJovonni Pharr (SayRoom)

2:35PMBetter Social Media AnalyticsDavid Johnson (Decooda)

TRACK 3 (ROOM 225)TRANSFORMATION SUCCESS STORIES:COMPANIES THAT HAVE BLAZED THE INNOVATION TRAIL

2:00PMFollow their Journey: The Changing Consumer Buying Landscape and the Research Methods Needed to Map itGina Woodall (Rockbridge Associates)

2:20PMThe Added Value of Innovation: Mobilizing Your Brand Tracking ResearchZoe Dowling (Added Value)

TRACK 4 (ROOM 222)NEW SKILLS FOR A NEW ERA

2:00PMNew Skills for a New EraRay Poynter (Vision Critical)

2:20PMA Glimpz is Worth A Thousand Words: Harnessing Visuals as the Language of InsightsSami Kaipa & Perry Bedi(SocialGlimpz)

1:00PMLunch / Networking

MODULE 8DOING IT: BUILDING THE INSIGHTS ORGANIZATION OF THE FUTURE

19

MODULE 8 (CONT)DOING IT: BUILDING THE INSIGHTS ORGANIZATION OF THE FUTURE


2:40PMCrowdsourcing Market Research & AnalysisDivyabh Mishra (CrowdANALYTIX Inc)


2:40PMMore Efficient Ad and Concept TestingJason Anderson (InsightsMeta)

2:45PMTrue Multi-Platform Analysis for Kids’ SpaceMike Chavarria (Luth Research)

2:50PMSynthesis & User-Friendly Data Analysis SoftwareLarry Gorkin (ICI)

2:55PMBiometrics, Facial Scanning, NeuroCaroline Winnett(Neurensics)


2:40PMHow YouGov Harnesses Big DataTBD (YouGov)


2:40PMSocial Hearing vs. Listening: How 25 Years of Brand/Ad Tracking Helped Focus a Better Social Media Tracking PlatformBernie Malinoff (element 54)


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DAY THREE: DO IT



3:20PMCharting Collections of Connections in Social Media: Creating Maps and Measures with NodeXLMarc Smith (Connected Action)

3:40PMPanel: Save Our Seas! The Sustainable Fishing Manifesto For Market ResearchModerator: Elina Halonen (Irrational Agency)Panelists: James Sallows (Schlesinger Interactive), Kyle Nel (Lowe’s Innovation Lab), Siobhan Dullea (Communispace)

4:00PMIrresistible Data: Digital Qual Insights So Valuable, You Keep Coming Back For MoreSteve August (Revelation Global) & Laura Flessner (Pfizer)


3:20PMPanel: The Great Methodology Debate: Which Approaches Really Deliver On Client Needs?Moderator: Lenny Murphy (GreenBook)Panelists: Tom Anderson (Anderson Analytics), Niels Schillewaert (InSites Con-sulting), Michalis Michael (Digital MR), Mark Michel-son (MMRA), Steve Genco (Intuitive Consumer Insights)


3:20PMMobile Disruption and the Power of Multimedia FeedbackJason Jacobs (Confirmit)

3:40PMThe Long & Winding Road To Creating A Free Community PlatformStephen Thompson (Ramius)

4:00PMHow Automation Has Fundamentally Changed Online Research SamplingSteve Hopkins & Dipak Singh (Market Cube)


3:20PMScrappy or BustMichelle Lemire (Georgia-Pacific Professional)

3:40PMHow Implicit Measure-ment Leads to Explicit Business ResultsAaron Reid (Sentient Decision Science)

4:00PMSomething Old, Something Borrowed, Something New: Buidling an Innovation Engine for Insight CreationDavid Bakken(KJT Group, Inc.)

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4:20PMThe Unspoken Mind: How Visual Metaphors Reveal the True ConsumerAnders Bengtsson(Protobrand)

4:40PMComparing Methodolo-gies for Evaluating ClaimsSilvena Milenkova (BuzzBack)


4:20PMPanel: Recruiting & Training The Researcher of the FutureModerator: Reg Baker (RP Baker LLC) Panelists: Charlotte Mason(UGA MMR), Camille Nicita (Gongos Research), Matt O’Mara (Cranbrook Search Consultants), Diane Bowers (CASRO)


4:20PMImpacting the Consumer Journey: Insights Into Moments That MatterGreg Stucky (InsightsNow)

4:40PMMarketing Simulation: The Integrator of InsightsGreg Silverman (Clavis Insight)


4:20PMNormal, Deep & Weird: How Insights Inspire Innovation at Coca-ColaRoberto Cymrot (The Coca-Cola Company)

5:00PMClosing Remarks by Chair & IIeX Games Awards

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DAY THREE: DO IT

CORPORATE PARTNERS

IIEX EXPERIENCE EXHIBITORS

Glassic

INTERACTIVE MEDIA MOBILE APP BEHAVIORAL ADVISOR

ACADEMIC, TRADE ORG, & MEDIA PARTNERS

Michigan State University, University of Texas at Arlington, Wisconsin School of Business, AMA Atlanta, Americas Research Industry Alliance (ARIA), Atlanta Interactive Marketing Association, ESOMAR, Market Research Society, MRIA-ARIM, Neuromarketing Science & Business Association, Atlanta Marketer’s Forum, Consumer Insights Interest Group, Innovation and New Tools in Market Research, International Market Research Society, Market Research Conferences, Neuromarketing Group, NewMR, Next Gen Market Research, Online MR, Research Access, Research Live, RW Connect, The Research Club, The Research Mafia, WARC

TM

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IIEX PARTNERS

EVENT TECHNOLOGY

IMAGINED AND ORGANIZED BYV V

PLATINUM IIEX EXPERIENCE

GOLD

WORKSHOP

LUNCHEON

NETWORKING BREAK TECH ASSOCIATION BUSINESS INCUBATION VENTURE SUPPORT

IIEX SPONSORS24

NETWORKING RECEPTION BROADCAST

ORPORATEL O U D . T VC

QUALITATIVE RESEARCHCONSULTANTS ASSOCIATION

TITLE SPONSOR

SUPPORTERS

INSIGHT INNOVATION COMPETITION SPONSORS

GINNY VALENTINE COMPETITION TECH MEDIA

EXHIBITORS

DIVA AWARD

25

IIEX GAMES

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