insight innovation challenge: representativeness still matters – sample science in a fragmented...
DESCRIPTION
The rapid rise of smartphones has created a new era in market research and provided a new application for sample science in an increasingly fragmented digital world. Placed has leveraged the significant growth in smartphone usage to construct the world’s largest location panel of 70,000 consumers who have opted-in to share their location – measuring more than 70 million location data points each day to stitch together the paths and places that consumers visit in the offline world. Find out how this approach has created the first ratings service for the physical world and opened a new view into consumer behavior. About Placed Placed provides clients the most complete understanding of what consumers do in the physical world – and turns that information into actionable insights. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group. For more information about Placed and its location analytics solutions, please visit: http://www.placed.com/TRANSCRIPT
Representativeness Still Matters: Sample Science in a Fragmented World
Eric WarddripDirector of Business DevelopmentPlaced, Inc. [email protected]
PANEL DATA SOURCED FROM APPS
70,000+ OPT-IN PANELISTS
2 APPS & PARTNERSPANEL APPGIVE 2 CHARITYAFFILIATE PROGRAM
70 MILLION LOCATIONS MEASURED DAILY
LOCATION VALIDATION
0
2000000000
4000000000
6000000000
8000000000
10000000000
12000000000
14000000000
16000000000
18000000000
Locations Measured
DEMOGRAPHIC VALIDATION
USE CASE: RETAIL
F, 14-24
CONSUMER INSIGHTS
Among Total Population
Among Hispanics
High Affinity to Visit….
CUSTOMIZE: SEGMENTS & QUESTIONS
LEARN MORE
VISIT WWW.PLACED.COM TO LEARN MORE AND DOWNLOAD OUR LATEST REPORTS
Contact:ERIC [email protected]