insight communities overview
Post on 13-Sep-2014
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Insight Communities OverviewTRANSCRIPT
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Itracks Corporate Overview
Interactive Tracking Systems (Itracks)150 – 820 51st Street ESaskatoon, SKS7K 9X8
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A New
Type of Comm
unity consumers want to be heard! are you listening?
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A New
Type of Comm
unity getting started
step back and think
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A New
Type of Comm
unity getting started
create an environment
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A New
Type of Comm
unity getting started
populate
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A New
Type of Comm
unity getting started
set expectations
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A New
Type of Comm
unity getting started
listen
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Engaging Online M
arket Research Comm
unitiessuccessful MROCs
1. More extroverted2. More creative and open-minded3. Problem solvers, not problem seekers4. Use Social media in their daily life5. More likely to create content in SM 6. More accountable
A successful MROC will have members who are
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Engaging Online M
arket Research Comm
unitiesengagement
1. Take Time– Plan about 15-20 hours per week for
community management
2. Acknowledge– Personal responses are better
3. Share– Reinforcement
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Engaging Online M
arket Research Comm
unitiesmember Interaction
• You learn more about your members and their lives• Members form bonds with each other and the brand • Unmet needs begin to surface• Innovation begins
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Engaging Online M
arket Research Comm
unitieslead by Example
Take the lead- Write about yourself- Upload photos - Pull in content from other sources
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Engaging Online M
arket Research Comm
unitieschallenge your members
• Assign tasks or homework• Break members up into teams for discussions, tasks or to problem solve
Daunting, artist unknown.
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Engaging Online M
arket Research Comm
unitiesbalance
• Encourage sharing and listen to what the members want to talk about• Mix up targeted activities
- Short polls
- BBFGs/OLFGs
- Media uploads
- Discussions
- Contests
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A New
Type of Comm
unity listen!
“Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.”
Brian Solis
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A New
Type of Comm
unity listen!
Your Company +Sucks
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A New
Type of Comm
unity listen!
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A New
Type of Comm
unity take action
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A New
Type of Comm
unity the GOMC story
“Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.”
Chris Brogan
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
![Page 21: Insight Communities Overview](https://reader033.vdocuments.site/reader033/viewer/2022061105/5413a84e8d7f7294698b46ad/html5/thumbnails/21.jpg)
A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity the GOMC story
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A New
Type of Comm
unity metrics
• 450+ members• Representation from 33 countries• 50+ jobs posted • 20+ webinars• Currently 3 guest bloggers • Resources library • Approximately 5 new members a
week
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A New
Type of Comm
unity metrics
• 144 new qual accounts since June 1st, 2009.
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A New
Type of Comm
unity metrics – new client revenue
Revenue from inbound leads 6 months after community launch.
Inbound Webleads Inbound Phone Inbound Email GOMC0%
5%
10%
15%
20%
25%
30%
35%
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A New
Type of Comm
unity workshop
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A New
Type of Comm
unity conclusion
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Thank You