Link Insight™

The Future of Link Building

Top Challenges With Link Building

• Traditional Link Building drives traffic, but not customers

• Poor quality links put rankings in jeopardy during search engine algorithm changes

• Inefficient methods lead to high costs per link

• Time available to commit to the practice

Traditional Link Building Methods

Outsourced Link Building (Pay-Per-Link)

• Retainer may be inexpensive, but “per link” costs are

high

• Poor quality: forums, blogs, syndicated articles

• 99% of these links are easily detected as spam

• No direct connection to revenue

Qualities of a Successful Natural Search

Program:

• Brings in customers, not just traffic

• Decreases your business

dependence on the latest

search engine “fad”

• Builds relationships with

the influencers in your industry

• Diversifies Your Traffic Sources

Link Insight: A Tool Based On 15 Years of

Experience

• Link Insight identifies influencers and experts who are already recommending your competitors’ products and services

• Eliminates more than 90% of ineffective and risky backlinks

• Provides analytical insight and recommendations

• Designed by Eric Ward (Amazon.com, Discovery Channel, PBS)

Quantity + Quality = Lasting Results Quantity matters, but only if link quality is kept high!

This domain is at risk of being penalized or banned!

If your link quality curve leans right, you should focus on getting more backlinks.

If it leans left, you should instead focus on getting a few high quality backlinks.

How It Works

Primary

• TrustSignal

• SpamSignal

Secondary

• SocialSignal

• GeoSignal

• Links are discovered and scored weekly

• Each link compared to dozens of known scoring models

• Gradually builds a personal backlink database

• Results are categorized into four simple signals:

TrustSignals

• Most important determining factor of traffic and rankings

• Typically a link from university, trusted industry expert, or less

well-known category expert

• Highly trusted by the search engines

• One TrustSignal can be worth 1,000 “normal” links

Sidereel.com2,027 backlinks10 TrustSignals

Tvguide.com1,199 backlinks100 TrustSignals

SpamSignal

• Includes links of suspect quality or origin

• Too many SpamSignals = sign of low-quality website

• Domains with high SpamSignals are most affected by search

engine algorithm shifts

Which domain would you rank higher for TV-related queries?

Sidereel.com90% Spam

Tvguide.com25% Spam

Secondary Signals

• SocialSignal

• Social network pages, bookmarking services,

directories and resource pages

• Sometimes good sources of targeted traffic

• GeoSignal

• Tracks the geographic dispersion of backlinks

(outside of US and Canada)

Benefits

• Increase Website Traffic with the right customers

•Cut costs by eliminating ineffective link targets

•Reduce dependence on Search Engines

•Competitive advantage by acquiring your competitions most effective inbound links

•Brand protection

•Proven approach through years of experience

Actual 90-Day Results

• We began using Link Insight in Nov’09 to promote

http://free.adgooroo.com. Our results:

• 270% increase in organic traffic

• <20 hours of employee time

• Total link building costs: $0.00

Week of November 1, 2009

3,869 Visits

Week of Feb 6, 201010,431 Visits

AdGooroo Insight Suite™