insidherland press kit november 2014_english version

8/10/2019 Insidherland Press Kit November 2014_English version

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PRESS KIT

November 2014


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ESSENCE

INSIDHERLAND is a Portuguese brand created by Architect Joana Santos Barbosa in 2012 dedicated to design,

production and sale of exclusive furniture. Drawn with the personal signature of the creator, the pieces of elegant

and surprising design result from the embrace between the perfection of high technology and the expertise of

traditional craft techniques of extreme value. Art creations that take shape in the hands of Portuguese master

craftsmen and jewelers who wisely sculpt them in noble materials, finalizing every detail with elegance and

perfection.

Idraw memories to create what I have never seen. My mission is to tell stories through art pieces with function.

Like a painting or a sculpture, an INSIDHERLAND Furniture Piece gives shape to personal memories and arouses

emotions in those who experience them.Joana Santos Barbosa

INSIDHERLAND results from an assemblage of words that, involving a real personality, evokes a new Land to explore.

The Essence of the brand is closely linked to its creator and results from the compatibility between real and

imaginary, past and future, local and universal, functional and art. We return to our roots, to the comfort and

harmony, to the serenity and naturalness of things because we believe that the symbolic essence of art results fromdevotion to the senses as well as the appreciation of figurative experience.

Our team is dedicated with love and enthusiasm into every creation to surprise a sensitive but demanding public,

giving the opportunity to surround with pieces that awaken the senses, thrill for their drama and stand out in the

most exquisite spaces and bold decorations.

Meet this Land where desirable creations passionately reveal the pages of the book of life of its creator, a Land of

mysteries and treasures that attracts nature lovers, travelers, adventurers and dreamers.

WWW.INSIDHERLAND.COM | [email protected]


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VALUES

ENCHANTMENT FOR THE MEMORIES

INSIDHERLAND creations are Chapters of Stories that linger in memory. Based on natural, artistic, cultural and daily

inspirations, Architect Joana Santos Barbosa creates Pieces that represent several scenarios of admiration and

reinterpretation by those who experience them.

PORTUGUESE ARTS & CRAFTS

INSIDHERLAND wants to share with the World its Portuguese Identity and uses the expertise of small businesses and

experienced craftsmen to revitalize arts and crafts that represent an essential wisdom in our CountrysHistory.

EXCELLENCE IN THE DETAIL

INSIDHERLAND involves the work of an experienced team, fascinated by the excellence of Detail. Lying on an

abstraction layer upon which the inventive freedom is explored, each detail is thought to emphasize the expressionof forms and volumes, the unique identity of a material and the perfection of the joints.

The Detail is the exact and structuring unit, into which all the intentions of our creations converge and by creating

unexpected associations between reality, concept and creative presence, INSIDHERLAND transforms each creation

into an emotional experience.

PERSONAL IDENTITY

We work in a process for building the brand heritage through the appreciation of each particular instance. All the

creations are distinguished by their personal identity, in which the thorough work of the craftsman appears as a

differentiating and valuable element in the execution of a detail, finish or texture.

The detail made bythe hand of the craftsman transforms a functional object in a truly unique Piece of Art.



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Born in Oporto, Joana Santos Barbosa graduates in Architecture

at the Faculty of Architecture of the University of Oporto in

2006, later deepening her knowledge in Interior Design at St.

Martin's School of Arts and Design in London. Alongside with

Architecture, the passion for the Detail motivates her to createher own exclusive furniture design.

From her training she takes the discipline and persistence in the

pursuit of the unquestionable accuracy. From the World she

seizes cultures and contexts, dissects memories and rearranges

concepts, taking them as starting points for the creative

liberation which questions the immediate nature of the

perception of reality.

Having a refined intuition and a particular way of feeling, Joana

Santos Barbosa has a vein of attachment to the Land, a

connection to the emotional and a devotion to the senses and is

very early deeply influenced by the mysteries of the natural

world, taking an interest in legends and organic forms and by

many trips that opened her eyes to inspiring cultures and

traditions.

Result of various influences, Joana develops a personal

determination in analyzing the world around her own growth

process and for that she creates characters, places and

experiences that are often on the border between livedexperience and fluent imagination.

She is fascinated by the limits of emotions and the threshold of

feeling. Her creative perseverance and curiosity for

experimentation proves to be somewhere between the sinuous

elegance and the harsh aggressiveness, the softness of a touch

and the strictness of a line, the organic forms of nature and the

geometric accuracy, a smooth trace of a sketch and the

precision of a detailed drawing.

JOANA SANTOS BARBOSA

JOANA SANTOS BARBOSA

Founder & Creative Director



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BEYOND MEMORY COLLECTION

When we look at reality through memory we create connections, eliminate the unnecessary and add details that we

wish to be true. Through the creative eye of Joana Santos Barbosa, Beyond Memory Collection opens the gates of a

Land almost as real as imaginary and each creation reveals a personality trait of its creator taking us to places where

Atale never loses in the telling.

Designed to stand out in exquisite spaces, the creations of Beyond Memory Collection evoke emotional relations

with the natural World, telling stories that give shape to memories that surprise a demanding public which seeksexclusivity, innovation and elegance.

Each creation is a Piece of Art made by craftsmen, using handcrafted techniques, whereby small differences

between pieces of the same model may occur which makes them particularly unique and exclusive.



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For press requests, technical details, catalog and high resolution images please contact [email protected]



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INSIDHERLAND AROUND THE WORLD

JoanaSantosBarbosautilisestraditionalPortuguesetechniques,suchasmarquetryandmetalwork,incontemporarywaysto

createarangeofhand-finishedpieces.

The Financial Times | UK

WithinafewyearssinceitslaunchinJanuary2012,INSIDHERLANDhasdemonstratedtheabilitytoamazenotonlythe

connoisseurs,butalsotheexperiencedprofessionalofinteriordesignmarket.

The Excellence Magazine | Russia

itishardtomatchthebeautyandtheever-changingsightsandsoundsofnaturewithanythingman-made.ButtheBeyond

MemoryCollectionbyJoanaSantosBarbosadoesitsverybesttobringahintofnaturalgoodnessindoorswithitsinnovativeform

andcontemporarystyle.()thecollectiongivesaminimalandmoderntwisttothemanyshapesthatarefoundinnature.

Decoist | UK



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DESIGN EXHIBITIONS & TRADE FAIRS

FUTURE EVENTS

Paris, France | 23-27 September 2014

Maison & Objet

PAST EVENTS

Paris, France | 5-9 September 2014

Maison & Objet

London, UK | 17-20 September 2014

100% Design

Paris, France | January 2014

Maison & Objet

London, UK | September 2013

100% Design

Paris, France | January 2013

International launch of INSIDHERLAND at Maison & Objet in Paris presenting ten creations of Beyond Memory

Collection.

Porto, Portugal | June 2012

The Oporto Show in 2012 at the Alfndega Congress Centre and Exhibition Custom.

Milan, Italy | April 2012

INSIDHERLAND was invited to join the Portugal Brands space at the event of MOST created by British designer TomDixon at the National Museum of Science and Technology.

Porto, Portugal | March 2012

INSIDHERLAND was invited to be present in INHOUSE exhibition. in EXPONOR.

Porto, Portugal | February 2012

INSIDFHERLAND was invited to be present at EXPORT HOME to launch the e-catalog "Portuguese Furniture" in

EXPONOR.

Porto, Portugal | 12 January 2012

Launch of INSIDHERLAND at the Pousada do Porto Freixo Palace Hotel.



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CONTACTS

INSIDHERLAND

R. Joo Vieira, 455

4435-043 Rio Tinto, Portugal

T. +351 914471689

T. +226105412

WWW.INSIDHERLAND.COM

WWW.FACEBOOK.COM/INSIDHERLAND

WWW.TWITTER.COM/INSIDHERLAND

WWW.PINTEREST.COM/INSIDHERLAND

WWW.YOUTUBE.COM/INSIDHERLAND

FOUNDER & CREATIVE DIRECTOR

Joana Santos Barbosa

[email protected]

PRESS DEPARTMENT

Ana Pereira

[email protected]



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