ins and outs of social media general

Deborah Chaddock [email protected] 330-414-8792

Ins and Outs of Social Media

Deborah Chaddock Brown

AllWrite Ink


What’s What?

• Facebook Who you knew

• LinkedIn Who you know

• Twitter Who you want to

know


What Does it Mean?

Poke

Tag/Tag

Like

Follow

Tweets

Tweeple

Twitter Abbreviations

Scrape Content

Ping

Track Back

URL

Link/Hyper Link

Friend

Status

Ning

Squidoo

Blog/Vlog

RSS/Feeds


What Does it Mean?

Poke

Facebook

Someone sends you a message without

Words – just putting their name in front of

you.


What Does it Mean?

Tag:

Photos

Tag: key Words

Facebook – someone identifies you in a photo or video on Facebook

A list of key words that people might search on the Internet to find your

article or video


What Does it Mean?

#

@

DM

RT

A way to sort conversation on Twitter

@youraddress

Direct Message

Retweet – forwarding a message


What Does it Mean?

Like

Facebook

Someone clicks

Indicating they are a fan of a comment, picture or company

page


What Does it Mean?

Follow Twitter

Someone who signs up to follow your tweets

You may also FOLLOW someone else on or a

list on Twitter


What Does it Mean?

Tweets Twitter

Status updates on your Twitter account


What Does it Mean?

TweepleTwitter

People who write or read tweets on Twitter

Top 100 Tweeple

http://twittercounter.com/

pages/100


What Does it Mean?

Scrape Content

When you cut and paste content from a

blog, article or website to be used on your

blog, article or website.


What Does it Mean?

Quote from another source in your blog and

create a LINK to that article.

The Ping appears in the original article’s content

section.


What Does it Mean?

Track

back

When you quote from another source, include

the complete URL in the TRACK BACK

section of your blog to create a PING


What Does it Mean?

URL The Internet address to a specific page = every

page has a unique URL.

http://address.com


What Does it Mean?

Link

Connecting to another article, blog, website or video on the Internet.

LinkedIn – connecting with someone is to

LINK to them.


What Does it Mean?

Hyper Link

The LIVE LINK that takes the reader to another site when

clicked.

http://address.com

http://www.address.com/

http://www.address.com/


What Does it Mean?

FriendFacebook

NOUN: People you are connected to on

Facebook

VERB: To actively seek a connection with another person on

Facebook


What Does it Mean?

StatusA comment that you

share on Twitter, Facebook or LinkedIn

that provides your thoughts. Limited to 140 characters on

Twitter.

Can include LINK to article, website or

video.


What Does it Mean?

A website that allows you to build a community.

Includes forums, blogs, chat rooms, Twitter

feed. You set up and others can start

conversations and comment.


What Does it Mean?

Squidoo. com

A landing page that is focused on one topic. Includes video, blog, Twitter feed, articles and comments but others can not start

discussions.


What Does it Mean?

An online dated journal – articles are

chronological order – most recent first.

Focused on a single topic.

Vlog: same as blog but with video


What Does it Mean?

RSS/

Feeds

Real Simple Syndication

Subscribing to your favorite online content.

Feed – the address that allows people to follow

your content.


What to Use for What?

Customer Communication

–Twitter

–Facebook

–YouTube



Brand Exposure

–LinkedIN

–Twitter

–Facebook

–YouTube



Connect with Industry Leaders

–Twitter

–LinkedIN



Listen to What People Say about YOU

–http://google.com/ALERTS

–http://search.twitter.com

DEFINE Search: “quotemarks”

http://google.com/ALERTS

http://search.twitter.com/


Find the Leaders

• Alltop.com

• Technorati.com

• Blogsearch.google.com

• Search.google.com


Lead the Discussion

• Create your personal brand– Show your expertise

• LinkedIn questions/answers• LinkedIn group discussion• Facebook discussions• Twitter status updates, links and comments• Blogging – writing or commenting on blogs• Amazon – book reviews• Articles – upload to ehow.com or ezinearticles.com


LinkedIn Profile

Opportunities

Photo: You need one!

Headline: You have 125 characters – fill with results oriented key words

Website: Include the website link to your company or association

Public Profile: Edit to be your name


LinkedIn Headline

• Incorporate key words

• Change your headline and job titles to include key words– i.e. Clinical Social Worker =

• Use results oriented key words

Clinical Social Worker, Case Worker, Counselor, Primary Focus Teens in Crisis


Twitter Profile

Complete your bio and include a URL to your website/blog


YouTube Channel

• Include Logo

• Include URL in description

• Use Key Words


Listen

• Listen to discussion by industry leaders, government or clients/family members– Follow leaders on Twitter– Link to industry leaders on LinkedIN– Friend industry leaders on Facebook– Ask questions


Caution

• Fired on Facebook

• Search Engines don’t know the difference between personal and business

• Protect your brand

• Good intentions don’t matter

• Cyber-bulling


Fit it into Your Day

• Establish your goals

• Determine which vehicle you’ll use

• LEARN all you can

• Set a schedule

• Put it on the calendar

• Use organizational tools


Hoot Suite


Hoot Suite

• One site for all social media accounts

• Send one update for all sites

• Set up updates IN ADVANCE

• Search key words for conversation

• Read other’s comments across all sites on one page

• Mobile application


Social Media Value

http://www.getapp.com/blog/research-results-benefits-from-social-media/


• Deborah Chaddock Brown, Customer Relationship Specialist, Social Media Consultant, Website Writer, Author

• Blog: http://www.makeorbreakmoments.com

• Link/Follow/Friend: @putcustomers1st

http://www.makeorbreakmoments.com/

ins and outs of social media general

Technology

twitter people

twitter feed

twitter profile

facebook friend

website link

twitter account tweets

facebook verb

facebook noun