TECHNOPRENEURSHIP and TECHNOPRENEURSHIP and INNOVATIONINNOVATION

Presented by:

Nor Hashim Bin Abu Samah

UTMSPACE

Universiti Teknologi Malaysia

UTM Skudai

March 30, 2013

Outlines

• What is Innovation?

• Creativity and Innovation

• Innovation Vs Invention

• Types of Innovation

Innovation @ Sun Microsystem

Innovation• a new idea, method or device.

• the process of making improvements by introducing something new.

• the process of translating new ideas into tangible product.

• the successful exploitation of new ideas.

• A creative idea that is realized.

• change that creates a new dimension of performance.

Concept of Innovation• Generally understood as the introduction of a new

thing or method.

• … embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services.

• Concerned with the commercial and practical application of ideas or inventions.

Innovation and Creativity

• All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas.

• Creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second.

Innovation vs Creativity

• Creativity – coming up with ideas.

• Innovation – bringing the ideas to life.

• Creativity – displayed by individuals.

• Innovation – occurs in the organisational and societal context.

Innovation vs Invention

• Invention - the creation of new tools or the novel compilation of existing tool.

• Innovation occurs when someone uses an invention - or uses existing tools in a new way - to change how the world works, how people organize themselves, and how they conduct their lives.

So… Innovation is…

Innovation is the management of all the activities involved in the process of

idea generation, technology development, manufacturing and marketing of a new (or

improved) products/services or manufacturing process or equipment.

Types of Innovation

Types of Innovation

Business Model

Marketing

OrganisationalProcess

Product

ServicesSupply Chain

Financial

Substancial

Product Innovation

• Involves the introduction of a new good or service that is new or substantially improved.

• Might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension.

Business Model Innovation

• A method of doing business by which a company can generate revenue to sustain itself.

• Informal and formal models that are used by enterprises to represent various aspects of business.

• Involves changing the way business is done in terms of creating values.

Marketing Innovation

• Development of new marketing methods with improvement in product design or packaging, product promotion or pricing.

Process Innovation

• Involves the implementation of a new or significantly improved production or delivery method.

• “Just in Time” Manufacturing Eg. Toyota & Dell

Service Innovation

• Involves less technological advance but more interactive and information-intensive mainly due to the characteristics of services per se.

• Can be found both in manufacturing and service firms since they can, particularly obviously at present, provide services to customers.

M Commerce – Maybank2U

• Identity card, including fingerprints and photo• Driving license• Passport• health information• e-cash, though with a maximum limit of US$500• ATM integration• Touch 'n Go• Digital certificate

MyKad

Fast Company 100 Innovative Companies

Fast Company Innovative Company No. 43

Failure in Innovation?

Thank You

Lets Innovate!

April 11, 2023

Activity

The Blue Ocean Strategy

Eureka !!