innovation tales
DESCRIPTION
Keynote for managers at Liverpool VictoriaTRANSCRIPT
![Page 1: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/1.jpg)
INNOVATION TALES
LIVERPOOL VICTORIASEP 2011
NICK JANKEL, WECREATE
@MIND_MAVERICK
![Page 2: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/2.jpg)
OR
THE FELLOWSHIP OF K-CHING
![Page 3: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/3.jpg)
BUILDING THE CAPACITY FOR ORGANISATIONS TO CO-CREATE
THROUGH
TRAINING, COACHING & CULTURE-CHANGE
![Page 4: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/4.jpg)
![Page 5: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/5.jpg)
BLAHHOW MANY TIMES DO WE HERE PEOPLE TALKING TALKING TALKING ABOUT INNOVATION?
![Page 6: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/6.jpg)
IMPACTFULLEVERAGE OF IDEAS
![Page 7: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/7.jpg)
INCREMENTAL
![Page 8: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/8.jpg)
![Page 9: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/9.jpg)
DISRUPTIVE
![Page 10: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/10.jpg)
![Page 11: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/11.jpg)
![Page 12: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/12.jpg)
QUEST
![Page 13: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/13.jpg)
VENTURE FORTH TO FIND
THE HIDDEN TREASURE
![Page 14: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/14.jpg)
MAKING NEW CONNECTIONS BETWEEN INFORMATION
![Page 15: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/15.jpg)
THING?
![Page 16: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/16.jpg)
THINKING!AND THEREFORE A WAY OF DOING BUSINESS / LIFE
![Page 17: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/17.jpg)
![Page 18: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/18.jpg)
STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS
![Page 19: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/19.jpg)
OLD IDEAS STOP US
THINKING FREELY
![Page 20: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/20.jpg)
LET GOOF THE OLD IDEAS
![Page 21: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/21.jpg)
NO MATTER HOW HARD
![Page 22: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/22.jpg)
BEFOREWE GET NEW ONES
![Page 23: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/23.jpg)
THE BIG IDEAS THAT CREATE
GROWTH
![Page 24: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/24.jpg)
![Page 25: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/25.jpg)
![Page 26: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/26.jpg)
![Page 27: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/27.jpg)
![Page 28: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/28.jpg)
![Page 29: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/29.jpg)
![Page 30: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/30.jpg)
SmartyPig
![Page 31: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/31.jpg)
![Page 32: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/32.jpg)
SAFETYIN OLD ASSUMPTIONS, CONVENTIONS AND MYTHS
![Page 33: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/33.jpg)
RISKOF CHALLENGING THEM
![Page 34: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/34.jpg)
ILLUSIONBECAUSE HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS LONG-TERM THAN RISKING NEW ONES
![Page 35: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/35.jpg)
![Page 36: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/36.jpg)
$85 BILLIONWENT BUST BY CLINGING ONTO OLD IDEAS?
![Page 37: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/37.jpg)
NEW MYTHSCREATE NEW THOUGHTS & NEW BEHAVIORS
![Page 38: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/38.jpg)
BUSINESS AS USUAL
NEW BEHAVIOUR
NEW SEGMENT
OLD SEGMENT
INCREMENTAL
INCREMENTAL
DISRUPTIVE
PROBLEMS AS USUAL
OLD BEHAVIOUR
![Page 39: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/39.jpg)
“A revolution doesnt happen when society adopts new tools. It happens when society adopts new behaviours.”CLAY SHIRKY
![Page 40: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/40.jpg)
NEW BEHAVIOUR
NEW SEGMENT
OLD SEGMENT
SMARTYPIG
WONGA
ZOPAKIVA
OLD BEHAVIOUR
![Page 41: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/41.jpg)
STORYALL INNOVATION IS A NARRATIVE
![Page 42: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/42.jpg)
HUMANEXPERIENCE IS EMBEDDED IN STORY
![Page 43: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/43.jpg)
70%OF WHAT WE LEARN IS THROUGH STORIES
![Page 44: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/44.jpg)
"Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”SALMAN RUSHDIE
![Page 45: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/45.jpg)
STORIESDEFINE OUR ASSUMPTIONS, OUR BUSINESSES AND OUR SOCIETY
![Page 46: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/46.jpg)
CHANGETHE GAME? FIRST YOU MUST CHANGE THE STORY
![Page 47: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/47.jpg)
"You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."BUCKMINSTER FULLER
![Page 48: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/48.jpg)
![Page 49: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/49.jpg)
ENGINEERINGINNOVATION
![Page 50: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/50.jpg)
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
![Page 51: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/51.jpg)
CONNECTIONTHE ISSUE IN REAL, HUMAN TERMSTHE PROBLEM, NEED OR DESIRE
![Page 52: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/52.jpg)
CONFLICTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
![Page 53: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/53.jpg)
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
![Page 54: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/54.jpg)
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
![Page 55: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/55.jpg)
“Problems cannot be solved by the same level of thinking that created them.”ALBERT EINSTEIN
![Page 56: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/56.jpg)
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
NEW INNOVATION
MARKET DISRUPTION
INNOVATION OPPORTUNITY
LATENT NEEDS
![Page 57: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/57.jpg)
CONVICTIONTHE VISION, OPPORTUNITY, COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
![Page 58: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/58.jpg)
CONCEPTTHE IDEA, THE SOLUTION
![Page 59: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/59.jpg)
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US / CONSUMERS / THE WORLD?
WHAT IS THE NEW BEHAVIOUR?
![Page 60: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/60.jpg)
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
“REALITY”
“IDEAS”
![Page 61: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/61.jpg)
"If you’re going to have a story, have a big story, or none at all."JOSEPH CAMPBELL
![Page 62: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/62.jpg)
www.wecreate.cc
HIERARCHIES MAINTAIN THE OLD
STORIES
![Page 63: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/63.jpg)
GROUPTHINK
![Page 64: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/64.jpg)
CULTUREOF INNOVATION & COLLABORATION IS KING
![Page 65: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/65.jpg)
www.wecreate.cc
65
HIERARCHIES ARE BEING DISSOLVED
IN A
GLOBALISED PARTICIPATORY
![Page 66: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/66.jpg)
NETWORKEDSOCIETY
![Page 67: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/67.jpg)
(EM)POWERIN NETWORKS, INDIVIDUALS CAN INFLUENCE LARGE TEAMS TO GENERATE INNOVATION FROM THE BOTTOM-UP
SHIFTING THE CULTURE
![Page 68: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/68.jpg)
DIVERSETEAMS MORE LIKELY TO CREATE BRILLIANCE THAN MANY SIMILAR GENIUSES
![Page 69: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/69.jpg)
WHEN WE COLLABORATE WE
OPEN UP POSSIBILITIES THAN ONE ALONE
COULD NOT DO
![Page 70: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/70.jpg)
DOUBTTHE POWER OF CO-CREATION?
![Page 71: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/71.jpg)
TOGETHER EVERYTHING
IS POSSIBLE
![Page 72: INNOVATION TALES](https://reader034.vdocuments.site/reader034/viewer/2022051323/54b357bb4a7959be4c8b45c0/html5/thumbnails/72.jpg)
www.elementalworldwide.com/wecoachwww.wecreate.cc