innovation reading club - the art of start

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Page 1: Innovation Reading Club - The Art of Start
Page 2: Innovation Reading Club - The Art of Start

The Art of Not Being a Bozo

Page 3: Innovation Reading Club - The Art of Start

About Guy Kawasaki

Evangelizer 10 books

Page 4: Innovation Reading Club - The Art of Start

Make Meaning

Business Model

Get Going

The Art of Starting

Page 5: Innovation Reading Club - The Art of Start

Cut the jargon

Customer centric

Cascade the message

The Art of Positioning

Page 6: Innovation Reading Club - The Art of Start

First Minute

Be prepared Repeat!

The Art of Pitching

Page 7: Innovation Reading Club - The Art of Start

Cash flow Ship!

Daily dose of red pill

The Art of Bootstrapping

Page 8: Innovation Reading Club - The Art of Start

The Art of Rainmaking

100 flowers

Key influencers Listen to your

prospects

Page 9: Innovation Reading Club - The Art of Start

Help others

Pay back society

The Art of Being a Mensch

Page 10: Innovation Reading Club - The Art of Start

Conclusions

Specific advice

Grain of salt

Business & Ethics

Page 11: Innovation Reading Club - The Art of Start

Suggestions

Page 12: Innovation Reading Club - The Art of Start