innovation: inside out - alline de paula (twitter)
TRANSCRIPT
@allinedepaula
Localization Marketing Manager for the SMB
Marketing Content Team @Twitter
#InnovationInsideOut
MONTHLY
ACTIVE USERS
300M+
TWEETS
PER DAY
500M+
All numbers approximate as of March 31, 2016.
SOURCE | Internal Twitter data
35+
OFFICES AROUND
THE WORLD
EMPLOYEES
AROUND THE
WORLD
3800+40
LANGUAGES
SUPPORTED
TWITTER NUMBERS
#InnovationInsideOut
REACH EVERY PERSON ON THE
PLANET.
SEEK DIVERSE PERSPECTIVES.
INNOVATE THROUGH
EXPERIMENTATION.
#InnovationInsideOut
LOCALIZATION @ TWITTER
LOCALIZATION TEAM
Twitter Translation Center (Crowdsourcing)
Translation Vendors
#InnovationInsideOut
SMB MARKETING CONTENT TEAM
#InnovationInsideOut
Sr. Marketing
Manager
Sr. Marketing
ManagerContent LeadContent Lead
DesignerDesigner
Localization
Marketing Manager
Localization
Marketing Manager
Content Marketing
Manager
Content Marketing
Manager
Content Marketing
Manager
Content Marketing
Manager
CopywriterCopywriter
VOLUMES
75
90
10
32,5
55
77,5
100
2015 2016
DE-DE
ES (Neutral)
IT-IT
FR-FR
PT-BR
NL-NL
JA-JP
ID-ID
AR-SA
LANGUAGESin thousands of words
#InnovationInsideOut
New!New!
WHAT’S NEXT?
• LOCALIZATION AS PART OF THE MARKETING STRATEGY
• LOCALIZED PAGES SEO
• SPECIALIZED MARKETING LOCALIZATION
#InnovationInsideOut