Innovation Engineering

CREATE Fundamentals

Our Destination

Meaningful• Meaning• Purpose • Value • Significance

Unique • Novel• Unusual • Provocative • Unexpected

Meaningful Uniqueness

• Customers are willing to pay more money for your offering – Product offering– Service offering – Employee offering

The Relationship

Uniqueness

Mea

ning

fuln

ess

SOS

WOW

WEIRD

F

SMU

D

S = stimulusD = diversityF = fear

Stimulus Response Model

Stimuli

Stimuli

Stimuli

Eureka

Diversity Multiplies Stimuli

What do you think of ???

Diversity Multiplies Stimuli“beauty”

“Vitamin C”

“Rose Water”

“Tango”

Osborn’s Creativity Principles

1. Deferment of Judgment2. Quantity Breeds Quality

Related/Unrelated Stimulus

Stimulus Free Association Unique Idea

Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

Related/Unrelated Stimulus

Stimulus Free Association Unique Idea

Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

African Safari

Customer Problems as Stimulus

Stimulus Real Problem Meaningful Idea

Student Parking

Customer Problems as Stimulus

Stimulus Real Problem Meaningful Idea

Student Parking

Stu Parking

Customer Problems as Stimulus

Stimulus Real Problem Meaningful Idea

Student Parking

Learning to play Violin

Stu Parking

From Weird to WOW

SOS Weird Idea WOW Idea

Breakfast with coffee, toast, cereal

Lot’s of kitchen gadgets, No cupboards

Hanging clothes in small closets

Mind Mapping

Ideas for New Type of Pizza

Related: Types of Customers

Related:

OccasionsBreakfast

Unrelated:

Rock & Roll

Unrelated:Smart Phones