innovation ecosystems case study – the 3rd … cs-mgw cs-mgw nb mc mc nb pstn pstn nc mc a gb nc...
TRANSCRIPT
INNOVATION ECOSYSTEMSCASE STUDY – the 3rd generation partnership project (3gpp)
MIGUEL ANGEL PALLARES
ERICSSON RESEARCH
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 2
index
› Introduction to 3GPP, the 3rd Generation PartnershipProject
› Analysis of innovation aspects– Trade-off openness and control– Setup, Dynamics and Strategy
› Ericsson’s approach
Note: 3GPP stands for 3rd Generation Partnership Project
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 3
3gpp scope
“3GPP will provide globally applicable Technical Specifications for a 3rd Generation Mobile System based on the evolved GSM core network, and the
Universal Terrestrial Radio Access (UTRA), to be transposed by relevant standardization bodies into appropriate deliverables (e.g. standards)”
Source: 3GPP Partnership Project Description
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 4
3gpp scope
BSS
BSC
RNS
RNC
CN
Node B Node B
IuCS IuPS
Iur
Iub
USIM
ME
MS
Cu
Uu
MSC server SGSN
Gs
GGSN GMSC server
Gn HSS (HLR,AuC)
Gr
Gc C
D
E
EIR
F Gf
Gi PSTN
IuCS IuPS
VLR B
Gp
VLR G
BTS BTS
Um
RNC
Abis
SIM
SIM-ME i/f or
MSC server
B
PSTN
cell
CS-MGW CS-MGW
CS-MGW
Nb
Mc Mc
Nb
PSTN PSTN
Nc
Mc
A Gb
Nc
PDF Go
Gq Go*
CRF Gx
Rx
PCRF
3GPP TS 23.002“Basic Configuration of a PLMN supporting CS and PS services (using GPRS) and interfaces“
Source: 3GPP Partnership Project Description
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 5
A global organization
TTCTTCIn total 355
Individual Members
14 members
26+8members
12 members
20 members
275 members
CCSA
3GPP is a loose association of regional and national Standards Development Organizations
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 6
Expectations on technology…
… to enable New Business OpportunitiesSource: LTE for UMTS - OFDMA and SC-FDMA Based Radio Access
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 7
motivation
› Why do telco companies participate in standardsdevelopment?–To influence technology evolution–To benefit from technology evolution–To protect their R&D investments–As a source of business intelligence
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 8
Trade-off oppenness & control
Source: Open Innovation: Researching a New Paradigm
Val
ueca
ptur
ed
Profits
Closed standard
Open standard
100%
100%Value created
Developing a business model for commercializing innovations
Companies competingin implementation
Companies competingin standards
Appropriability
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 9
3gpp environment
Collaborative agreement involves regulation, SDOs and the ITU
PCG
TSGGERAN
TSGRAN
TSGCT
TSGSA
WGGERAN1
WGGERAN2
WGGERAN3
WGRAN1WG
RAN2WG
RAN3WG
RAN4WG
RAN5
WGSA1WGSA2WGSA3WGSA4WGSA5
WGCT1
WGCT3WGCT4
WGCT6
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 10
Working culture
› As with any standards organization, 3GPP has a set of governing rules (working procedures) and a set of working processes (working methods).
› However, much of the success of 3GPP is due to its working culture. – Delegates represent company positions, not individual or regional
positions – Consensus decision making with voting as a last resort – Delegates empowered to make decisions and compromises at
meetings – Voluntary work distribution among companies – High level of lateral communication and decision making between
WGs
Much of the success of 3GPP is due to its working culture
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 11
Intellectual Property Rights (IPR) Principles
› The Individual Members of 3GPP are bound by the IPR Policies of their respective Organizational Partner.
› Individual Members are encouraged to declare at the earliest opportunity, any IPRs which they may have and believe to be essential, or potentially essential, to any work ongoing within 3GPP.
› After comparing their respective IPR policies, ARIB, ETSI, T1, TTA and TTC have agreed that their IPR policies share common principles are quite similar and have agreed on the following additional principles to maximize the success of 3GPP.– (i) To encourage their respective members’ declaration of willingness to grant
licences on fair, reasonable terms and conditions on a non-discriminatory basis, and consistent with the respective Organizational Partners’ IPR policies.
– (ii) To encourage their respective members who may have IPR which they believe to be essential, or potentially essential, and are unwilling to license such IPR, that early indication of such unwillingness be provided to their respective Organizational Partners.
– (iii) To understand that essential IPRs mean essential IPRs relative to any or all parts of the content of the 3GPP technical specifications.
– (iv) A mechanism for exchanging information associated with the patent statement among the Organizational Partners will be introduced so that such information may be used when adopting relevant standards in each Partner Organization.
Source: 3GPP Partership Project Description
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 12
conclusions
› Successul ecosystem
› Aligned and complete ecosystem› IPR policy› Collaborative working culture for
progress
3GPP dynamics and strategy enable industry adoption and value capture
Source: LTE for UMTS - OFDMA and SC-FDMA Based Radio Access
Val
ueca
ptur
ed
Value created
Conditioned by the ecosystem dynamics
Ericsson’s approach
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 14
ITU-R, -T, -D
TTCTTC
Standardization Landscape
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 15
INFLUENCE RATE AND DIRECTION OF TECHNOLOGY DEVELOPMENT
Business-driven Standardization Strategy
Reported mobile subscriptions, by system standard (2006-2013)
link
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 16
ITU-R, -T, -D
From ITU to IETFStandards fundamental for communication
Global system Components and protocols
Spectrumand
systems
Open platforms
IP protocols
Mobilemultimedia
GSM, WCDMA,HSPA, LTE
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 17
Ericsson operational view Research, Patents, Standardization
StandardizationDefine efficient solutions for vendors and operators
PatentProtect our inventions
ResearchFirst to inventions
Continuously building Technology Leadership
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 18
PATENT licensing strategy
ericsson Licensing programs
› 3GPP Core Network › 3GPP IMS (IP Multimedia Subsystem) › 3GPP GSM/GPRS GERAN › 3GPP GSM/GPRS MS › 3GPP LTE RAN › 3GPP LTE UE › 3GPP TD-SCDMA UE › 3GPP TD-SCDMA UTRAN
› 3GPP WCDMA/HSPA UE
› 3GPP WCDMA/HSPA UTRAN
› 3GPP/OMA MMS (Multimedia Messaging Service)
› 3GPP/OMA WAP (Wireless Application Protocol)
› 3GPP MBMS (Multimedia Broadcast Multicast Service)
It is Ericsson´s philosophy that licenses for patents essential to standards should be widely available at fair, reasonable and non-discriminatory (FRAND) terms, subject to reciprocity, to provide compensation to companies that have made substantial investments in the development of these standards.
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 19
references
› 3GPP– About 3GPP
› Scope and Objectives› Partnership project description
– Working Procedures› 3GPP TS 21.900 “Technical Specification Group Working
Methods”
› Ericsson licensing programs
INNOVATION ECOSYSTEMS, CASE STUDY: 3GPP | M. A. Pallares | © Ericsson Spain 2010 | Page 20