innovation awards
TRANSCRIPT
The Value of Innovation Awards
Do you think Awards add value?
“Ad festivals prevent creativity. You’re not doing advertising for six
million people in the street anymore, but for 10 people on the
jury, and for a few clients.”
Dave Trott
“Cannes has become a self-serving fetishisation of the newly possible and the highly improbable.
It’s predictable and formulaic in the extreme. Some traditional media to drive a hashtag to
create a participation movement fulfilled by a drone, filmed in 4K and overlaid with happy
music, and “our best sales results” ever.”
Tom Goodwin Senior VP - Strategy and Innovation
Havas Media, New York
“I'd rather see a festival packed full of amazing ideas (big or small) than an awards show that
lauded the, as you mentioned, "terrible" commercials…"
Mikepearson85
Inspiring?
Do’s and Don’ts
DON’T
Do work just to win awards
DO
Deliver innovative work for brands where PR coverage is one of the key
KPIs provided it is in line with their brand value
DO
Have your own agency budget to help make brilliant work even
better
DON’T
Just focus on the innovation category
DON’T
Just focus on Cannes Lions
DO
Spend time looking at the work and let it inspire you to do better
Do you think Awards add value?
Awards are flawed, full of scam and ultimately reward work that only the
advertising industry marvels in
Awards may be flawed but celebrating innovation is what is going to inspire us to
drive our industry forward
#youdecide
Wednesday 15th JulySapient Nitro, Londonhttp://goo.gl/tekK6H
For Agencies & Brandshttp://goo.gl/8EeeIG
