innovation and the internet of things - emeka nwafor (wind river systems)
TRANSCRIPT
© 2015 Wind River. All Rights Reserved.
Innovation and the Internet of ThingsEmeka NwaforSr. Director of Global Alliances
These are just a few of myfavourite (smart connected) things.
The Internet of Things (IoT) refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems.(via Webopedia)
“Smart, connected products raise a new set of strategic choices related to how value is created and captured, how the prodigious amount of new (and sensitive) data they generate is utilized and managed, how relationships with traditional business partners such as channels are redefined, and what role companies should play as industry boundaries are expanded.”
(via Harvard Business Review, November 2014)
6 © 2015 Wind River. All Rights Reserved.
Favorable Conditions: Why Now?
© 2015 Wind River. All Rights Reserved.6
COST OFPROCESSING 60XPAST 10 YEARS
COST OFSENSORS 2X
PAST 10 YEARS
COST OFBANDWIDTH 40X
PAST 10 YEARS
50BDevices
$15TEconomic
Impact
20%+Growth
It’s a really really
BIGOpportunity
8 © 2015 Wind River. All Rights Reserved.
There are two types of IoT
Consumer
Industrial
9 © 2015 Wind River. All Rights Reserved.
Two Business Interests Driving IoT Demand
Business Optimization Maximizing value of existing assets
and investments Introduction of new efficiencies Positive shifts in OPEX and CAPEX
Business Transformation Access to new revenue streams Transitioning business models Positive shifts in value creation and
value capture
10 © 2015 Wind River. All Rights Reserved.© 2015 Wind River. All Rights Reserved.10
PREDICTIVE MAINTENANCE AND WEATHER ANTICIPATION FOR SMART BUILDINGS
Wind River and the Internet of Things • Use Cases
© 2015 Wind River. All Rights Reserved.11
Use Case: Smart BuildingPredictive Maintenance HVAC Requires Maintenance
• HVAC system automatically detects and diagnoses a fault
• Diagnostic information is included in an automated service notification
• HVAC is serviced either remotely through the cloud or on-site depending on fault
!
© 2015 Wind River. All Rights Reserved.12
Use Case: Smart BuildingWeather Analysis & Prediction
HVAC Anticipates Storm
• HVAC system analyzes weather data, accurately predicting incoming storm
• System regulates HVAC activity ahead of storm based on electricity pricing information to avoid peak pricing during period of high demand
!
© 2015 Wind River. All Rights Reserved.13
14 © 2015 Wind River. All Rights Reserved.
Essential Tenets of Edge-to-Enterprise IoT Systems
Monetize Hardware, Software, and Data Management
Actionable Analytics
Data Normalization
Discovery and Provisioning
Safety & Security as the Foundation – Hardware and Software
What happens when Hacker meetsSmart Connected Vehicle?
16 © 2015 Wind River. All Rights Reserved.
The Three Phases of Evolution
Connectingthe
Unconnected
Intelligent Interconnected
Devices
Autonomous Software Defined
Machines
17 © 2015 Wind River. All Rights Reserved.
What can we learn from the Internet Economy?
Founded in 1994
$89BFounded in 1976
$182.8BFounded in 1998
$66BCreation of sustainable customer relationships by focusing on outcomes, transforming the value chain, and engineering the Consumption of Experience
Machine data will unlock new business value by moving from Demographic-Models of families of devices to Psychographic-Models of each and every smart connected device.
[ The Model-of-One ]
19 © 2015 Wind River. All Rights Reserved.
The Power of the “Model-of-One” for Humans
Insights about an individualAge, relationships, spending behaviour, purchase history
Profile, optimize, and predict behaviour - create a personal P&L centreWhat am I likely to purchase based on special events?
Tailor services, expand businessOffer me add-on products. Suggest things that others have purchased. Related events.
20 © 2015 Wind River. All Rights Reserved.
The Power of the “Model-of-One” for Devices
Insights about a specific deviceHow much has it been used? How has it been used?
Profile, optimize, and predict behaviour - create a device-specific P&L centreWhen will it need to be maintained? When should it be decommissioned?
Tailor services, expand businessMaintenance contracts. Service frequency. Guaranteed re-sale value. Extended warranty. Add-on products. Replacement products.
21 © 2015 Wind River. All Rights Reserved.
HERITAGE 1981: Founded 1993: IPO 2009: Acquired
SCALE 1,900 Employees 42,000 Developers
LEADERSHIP 45% Commercial
Market Share Broadest Portfolio
INVESTMENT 30+% of Annual Spend
Is on R&D Rich History of M&A
For over thirty years, Wind River has helped the world's most recognizable brands power generation after generation of embedded devices.
22 © 2015 Wind River. All Rights Reserved.
Delivering Results for the Biggest Brands in the World
Airbus GroupBAE SystemsBoeingElbit GroupFinmeccanicaGeneral DynamicsGeneral ElectricHoneywellIAIITTL-3 Communications
Alcatel-LucentAltiostarARRISAvayaCienaCoriantDialogicDragonwaveEricssonFujitsuGENBAND
ABBAgilentAREVAAlstomBombardierBoschDraegerDeere & CoEmerson ElectricGeneral ElectricHitachi Invensys
Alpha NetworksCanonFujifilmHPHuaweiIwatsuKodakKonica MinoltaMitsubishiNEC
Aerospace and Defense Network Infrastructure Industrial and Medical Mobile and Consumer
AWTCEuropeBMWBoschClarionContinentalDaimlerDelphiFiatFujitsuGeneral Motors
Automotive
LIG Nex1Lockheed MartinNECNorthrop GrummanMitsubushiRaytheonRockwell CollinsSamsungThalesU.S. Government
HarmannHKMCHondaJohnson ControlsMobisNissanPSA Peugeot CitroenRenaultToyotaValeo Group
HPHitachiHuaweiHypercomKapschKyoceraMotorolaNECNokiaSamsungTellabsZTE
KUKAMitsubishiNikonPanasonicPhilipsRockwell AutomationSchneider ElectricSiemensStrykerToshibaVarian
OkiPaceQuantaRicohSumitomiSharpSonySkyToshibaZhone
23 © 2015 Wind River. All Rights Reserved.
Core Values
Ease of Use End-to-end Security High Availability/Robustness Predictable Real-time
Performance Extensibility
23 © 2015 Wind River. All Rights Reserved.
24 © 2015 Wind River. All Rights Reserved.
Wind River Helix: System-Level Solutions for the Internet of ThingsIntelligent Connected Devices
Safe & Secure Operating Systems
Failsafe Networking Environments Data & App Management
NETWORKS CLOUDSDEVICES
Product Lifecycle System Simulation IoT App Development Tools
Real-time Virtualization
Connectivity Agents
Infrastructure Platforms
Orchestration
Network Services
Edge Management
API Management
Analytics
25 © 2015 Wind River. All Rights Reserved.25 © 2015 Wind River. All Rights Reserved.