INTERVIEW WITH AN ENTREPRENEURPUB 306: Innovation and Entrepreneurship

EntrepreneurName: Mert Salur EnterpriseName: GetirWebsite: https://getir.com/Slogan: Getir de Getirelim

BUSINESS BACKGROUND

• COMPANY FOUNDED : JULY9, 2015

• CEO: NAZIM SALUR• CO-FOUNDER: MERT

SALUR• WHAT IS GETIR?IT IS A MOBILE APPLICATION THAT UTILIZES E-COMMERCE TO CREATE A NEW SHOPPING SYSTEM THAT PROVIDES 24*7 SERVICE OF DELIVERING ESSENTIAL GOODS TO YOU WITH AN OPTION OF ONLINE PAYMENT.

Core Departments

Information Technology Department

Purchase and Demand Planning

Customer Service

Human Resources

Finance

Marketing

CORE DEPARTMENTS

Q1) The mobile application industry is becoming increasingly popular in Turkey; all e-commerce businesses are looking to adopt Disruptive innovation to compete with the increasing number of applications. What is your company’s innovation strategy?

DISRUPTIVE INNOVATION?

An effective combination of logistics and mobile application technology

to deliver essential items to customers within 10

minutes.

Your Company combines logistics with mobile application technology. How do you integrate these factors and practice Operational innovation?

Effective Logistics System can not be Implented without an effective Supply Chain Managment Team.

SUPPLY CHAIN MANAGEMENT LOGISTICS

Core Departme

nts

Information Technology Department

Purchase and Demand

Planning

Customer Service

Human Resources

Finance

Marketing

Q3) What kind of strategy have you implemented in order to market your application? To what extend did the strategies come in handy to attract customers to adopt your innovation? Do you use social media to search for potential problems that the company might face?

15,000 free icecreams.

CSR: Feed one shelter dog for each purchase

made.

Social media marketing through twitter,

Facebook and IstagramYouTube Ads

Gained customers trust as they kept their WORD-OF-

MOUTHAll these campaigns gained

alot of hype. They were featured in newspapers, on radio channels and

Television news.

Promotional Coupons

The passive integration of user by using Social media solution

scouting to find information to find a solution for further innovation.

Q4) How do you integrate a team of employees in different departments to promote innovation in your company. Do you consider every member of your organization to be an innovator?

• Cross-functional team meeting every month to discuss further Product Developemt.

• All members of the business are PRODUSERS, this encourages innovation adn creativity.

• PRODUSERS tend to have clear and transparent views about Product Development.

Q5. Have you participated in any innovation Contests?

Getir tapped the Innovative ideas in the minds of creative developers to help Getir progress in product development in terms of finding new, creative and innovative solutions.

HIGHLIGHTS OF THE INTERVIEW• Getir doesnot say NO to a challenge that is risk prone. Mr. Mert salur says, WE

GET OUR HANDS DIRTY!• Getir analyzes market trends to keep the business up to date.• Getir combines logistics and supply chain managemtn in the best way possible to

minimize warehouse costs.• Cross-functional teams make it easier for Getir to make advancements in Product

Development.• All members of the business are PRODUSERS and hence innovators.• By the end of 2016, Getir plans to expand its services to San Francisco and Dubai.• Extensive marketing techniques and Corporate Social Responsibity helped to

diffuse the Innovation on a fast-pace and made the product adoption process easier.

• Getir uses Active Integration of users (Innovation Contests) and Passive Integration of users (Social Media Solution Scouting) to advance in Product Development