innovation and creativity a case study of dainik bhaskar
TRANSCRIPT
Innovation & Creativity in Business
Amar @aryancollege.in
Let us check the DNA :: VISION• To be the Largest
• Most admired media brand
• Enabling socio-economic change
No. 1 From Day one
Our Values
• Credibility & Integrity
• Innovation & entrepreneurship
• Respect & applaud
Our Pillars
• Empowered Talent
• Innovative Products & Processes
• Ethical Governance
# 1 South Korea
# 21China ranks
# 45 India
Parameters of Innovation Index
• Patents
• Research & Development
• Advanced technology in manufacturing
• Hi-tech density
• Breaking the habit• Smashing the Competition &• The Birth of DeSigN
• 1956 : The Genesis
• 1996 : 3.5 lacs copies
• 2004 : 35 lacs copies MP, Chhattisgarh, Rajasthan, Haryana, Chandigarh & Gujarat
• 2016 : Among the top 10 dailies in the world ,14 states
Some tit bits ::
• Powerful media groups in English
• Vernacular press in highly segmented area
• Newspaper is a HABBIT.
No. 1 on Day 1
• 1996 : Jaipur 1.72 lac copies
• 2000 : Chandigarh 69000 Copies
• 2000 : Haryana 2.71 lac copies
• 2003 : Ahmedabad 4.52 lac copies
The Story
Founders : Dwarka Agarwal• Ramesh Chandra, Sudhir, Girish,Pawan
• ‘To reach heaven you have to die ’
(working and thinking)• Radical Innovator• Ruthlessly implements his vision
The Strategy
• Groom 700 surveyors to reach 2 lac households
• Go Back – Guaranteed sign up Rs. 1.50
Rannitti
• Economical Advertising Rates• Coupons & Gifts• Colored Supplements• Design• Chandigarh Hinglish• Hawker welfare policy • Higher commissioned hawkers
Everything is fair in love & BUSINESS
• Market share based at advertising• Calendars• Dipawali Gifts• No Negative news• Free copies at public places• Industry wise supplements • Akhbar dekhney ki cheez hai• Summer camps
Mechanism
• Ahmedabad :
1.50 surveyors, 64 supervisors, 16 Zonal mgrs, 4 Divisional mgrs to contact 8 lac households
• Daily target of 20,000 households
Each surveyor makes 20 calls
MY JOTTINGS
• Deloitte Case Study• Disruptive Technology• We are prepared to distribute our personal
lives, our family and go there into the market and battle like we have never battled before.