innovate through collaborative platforms - summer 2015
TRANSCRIPT
Woof, woof, TheTravelExpertsare totally stunning!
It would be awesome to meet with them!
Summer 2015
Тhе Travel Experts.fr is a B2B «TripAdvisor» and a social network of travel agents More than 2 200 travel suppliers are listed in our SupplierAdvisor or Guide des
Fournisseurs (in French).Most of them were proposed either by the members of TheTravelExperts or by the travel suppliers themselves. This is the first ever collaborative Travel Suppliers Guide of the travel and tourism industry in French-speaking Europe.
More than 500 members agents de voyages (80% are based in France for the moment), write reviews and rate the travel suppliers following 8 professional criteria:
• Travel agency compensation – Incentives• Quality of offer – Competitive prices• Efficiency of the sales department – Efficiency of the reservation center• Communication – Training
Тhе Travel Experts.fr and TravelMarketing.fr: more than 14 000 visitors per month! Ranking Index Google: 3,7*
* The average Ranking Index Google for all existing websites is 5. With a RI comprised between 3 to 4, TravelMarketing.fr ranks in top 10 results of Google searches.
TravelMarketing.fr is a blog for travel professionals
Video interviews with travel experts and posts every week on:
Best practices Ideas for travel business Unique places and experiences Insights & Innovations Internet Marketing
TheTravelExperts provides B2B marketing services to travel companies:
Community marketing*: set up of collaborative platforms of consumers and/or travel professionals
360° Marketing action plans*, including content management (traditional and online)public relationswebinarsemail direct marketing « push »e-reputationonline ad display…
To receive a more detailed presentation and quotation of these services, just mail us: [email protected].
Innovate thanks to the insights andthe co-creation power of an online community-panel
Community marketing:
You can use either our community-panel, TheTravelExperts, or we can set-up your own, customized online community-panel. Thus you will be able not only to pick up consumer insights but also to test prototypes and co-create future products and services by the users, who might be the final consumers and/or travel agents.
Yann and Thomas, members of a tourist office
community-panel, inspired a highly
engaging advertising and
promotional campaign.
Cyril, a member of an airline community
panel, inspired ideas for CONNEXION
with and between travellers that
enhance their loyalty and the satisfaction they get
from their experience.
Pierre and Marie, members of a cruise community-panel, inspired products and
services for young families.
Thomas, a member of a railway
community-panel, invented a
mechanism thanks to which the train
remains stable and doesn’t provoke
seasickness.
Céline, a member of a hotel
community-panel, invented a clever interioir layout of a hotel conciliating zen and business
spirits.
François is a travel agent and member of the community-panel B2B of a rent a car company. He inspired a new model of relationship between the company and the agency.
Anticipate needsDevelop concepts
Examine positioningCreate consumer passion
Strengthen the brand relationshipMeasure effectiveness of
communication
Build a winning and enduring strategic branding: listen to the voice of the consumer
The online private community-panel consists of 300-500 members rewarded for their participaton in the online surveys, in which they:• Share their ideas • Test concepts and prototypes • Suggest names for a new product or service• Vote to choose amongst various prototypes• Give their opinion on the price • Share their perceptions of proposed communication campagnes …
Who are we?
We are marketing experts and researchers, inspired by the the travel industry and ordinary things people do.
Innovative in project design
Rigorous in data collection
Reliable in deliveryInsightful in analysis
Inspirational in presenting
A few words that describe us:
We apply a mix of methodologies to
follow the changing
consumer within the context of her
or his environment and
culture
The Tool-Box
Contact
Albena GadjanovaCEO of TheTravelExperts.frAssociate Director of Arbitrage Research
+33 (0)6 72 75 80 [email protected]
http://arbitrageresearch.comwww.thetravelexperts.frwww.linkedin.com/in/albenagadjanova