7/25/2019 Innisfree Expansion to France and Spain

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InnisfreeExpansion to Franand SpainAna Isabel Porcel Velasco

201270171

7/25/2019 Innisfree Expansion to France and Spain

2/8

Index

01

02

03

04

The Product

Pros

Cons

Where to go?

7/25/2019 Innisfree Expansion to France and Spain

3/8

1.Free Sys

2.!o"#car$o100% reccontain

3.'reen profro (

4.!o"#idd&

*.Targets youand $oys i20+s

,.-nierStude

The Product

7/25/2019 Innisfree Expansion to France and Spain

4/8

20 / 30 years o&d-niersity Students

!o"#idd&e PriceCare a$out sin care

Want 'reen and natura& products

Cares a$out the enironent

The Product

7/25/2019 Innisfree Expansion to France and Spain

5/8

1. High Demand in Green Pro

2. Treaty of friendship with K

3. 866! of "rench peop#e us

internet

$. High consumption in cosm

1. Growing %conomy. & 2.'! in

2(16

2. )o#or )osmetics & 2!

3. 6'! of *panish +nternet ,sers

-y on#ine at #east 3

timesmonth

$. /o tariffs

0. ow price products

PS

Spain Franc

7/25/2019 Innisfree Expansion to France and Spain

6/8

1. ed cean

2. ecession in its econom

High e4penditure from the

go5ernment.

3. High ta4es

1. /on *ta-#e Go5ernment

2. /on -ig Green ar7et

3. %nough growth in the

ar7et

Cons

Spain Franc

7/25/2019 Innisfree Expansion to France and Spain

7/8

Where to go?

SPAI

1. Economic Growth

2. Less competitors

3. Growthin thecosmetics sector

4. No Tariffs

7/25/2019 Innisfree Expansion to France and Spain

8/8

T567 8-9