innards of web2.0
DESCRIPTION
Talk at Codematrix2008TRANSCRIPT
![Page 1: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/1.jpg)
The Innards of Web 2.0
Shyam Somanadh – Principal Architect, Network18 (Web18)
October 18, 2008
![Page 2: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/2.jpg)
Is there really a web 2.0?
![Page 3: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/3.jpg)
Is there really a web 2.0?
• Yes and No
![Page 4: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/4.jpg)
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
![Page 5: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/5.jpg)
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin?
![Page 6: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/6.jpg)
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
![Page 7: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/7.jpg)
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
• Does it signify something more?
![Page 8: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/8.jpg)
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
• Does it signify something more? – Yes, it does.
![Page 9: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/9.jpg)
Web 2.0 ‐ The Cornerstones
![Page 10: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/10.jpg)
Web 2.0 ‐ The Cornerstones
Open plaQorms and tool chains – Ruby On Rails – LAMPP – Eclipse – jQuery
![Page 11: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/11.jpg)
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
![Page 12: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/12.jpg)
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
• Anyone can distribute – low cost of distribuMon
![Page 13: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/13.jpg)
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
• Anyone can distribute – low cost of distribuMon
• Anyone can consume – low cost of consumpMon
![Page 14: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/14.jpg)
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
![Page 15: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/15.jpg)
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live
![Page 16: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/16.jpg)
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live
• Meebo.com
![Page 17: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/17.jpg)
Web 2.0 ‐ The Cornerstones
Revenue
![Page 18: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/18.jpg)
Web 2.0 ‐ The Cornerstones
Revenue – What is that?
![Page 19: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/19.jpg)
Web 2.0 ‐ The Cornerstones
Revenue – What is that?
:‐)
![Page 20: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/20.jpg)
Web 2.0 ‐ The Effect
![Page 21: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/21.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
![Page 22: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/22.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
![Page 23: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/23.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
![Page 24: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/24.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM
![Page 25: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/25.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho
![Page 26: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/26.jpg)
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho
• PlaQorm Services (technology)
– AWS, Google App Engine, GitHub, July Systems
![Page 27: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/27.jpg)
Going forward ‐ Web 3.0..
![Page 28: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/28.jpg)
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
![Page 29: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/29.jpg)
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP
![Page 30: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/30.jpg)
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
![Page 31: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/31.jpg)
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing – AutomaMc repurposing to fit different formats
![Page 32: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/32.jpg)
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing – AutomaMc repurposing to fit different formats
• AdverMsing 2.0
– Classifieds – Contextual – Cross‐media
– Pervasive
![Page 33: Innards of Web2.0](https://reader033.vdocuments.site/reader033/viewer/2022051613/54c9199f4a79591a728b4636/html5/thumbnails/33.jpg)
Thank you
QuesMons?