MEDIA KIT

www.ink-on-the-web.com

What is Ink?Ink is primarily a 100 page South Asian, quarterly, print & online entertainment based magazine. We assign different themes to each issue.

Ink, in one form or the other, is an integral part of different phases in any and all forms of creativity. Creativity, in turn, is the essence of entertainment. We, therefore, considered it appropriate to name our entertainment based magazine “Ink”. It’s more than just a magazine; it’s a cause.

We feel it a responsibility to promote our culture at home, cultures abroad, as well as good work South Asians in particular, are doing internationally. Ink is not the goal in itself but a means to achieve the goal of developing a cultural movement that unifies. Come on this journey with us to discover the cultural identity of South Asia. Let us celebrate and embrace it. Let us be proud of it and share it with the world.

We are circulating 12,000 copies across Pakistan.We are distributing an extra 5,500 copies, through subscriptions, in Pakistan, the UAE, UK, USA, Canada, Egypt, Europe and other parts of Asia.

We are also accessible online at www.ink-on-the-web.com through which we are reaching audiences everywhere in the world. Exclusive Articles / Features / Interviews / Profiles, not available in the print version, can be accessed on our website.

Who Are We?The Core Team:

Fariha Rashed CEO

fariha@ink-on-the-web.com

Iffat R.Editor-in-Chief

Aman AbassiMarketing Manager

Sambreen Jamal NooriCommunications / PR Head

More of the team:

Haroon KhanArt Director

Yousaf FayyazOnline MarketingOnline Marketingyousaf931@gmail.com

Yasir NisarPhotographeryasirnisar@gmail.com

Fariha Rashed – C.E.O.Fariha Rashedhas a background in media, advertising, PR,

communications and event management. Her diversity allows her to bring much strength to Ink in terms of image building for the magazine and attracting the right kind of advertisers.

Excerpt from Ink Issue 1:

Sitting here typing out the first ever editorial for this new publication is just as thrilling as unwrapping a bar of chocolate; well, almost! So what’s Ink all about and why did we choose this particular name for a publication based on entertainment? Read on and you shall find out!entertainment? Read on and you shall find out!

From the smallest dot of ink that touches the surface of a crisp new paper, to the coming together of words across an entire publication ; Ink is the result of many hours of laborious work at the computer, lots of squabbles amongst the “planners”, including the likes of our Art Director Haroon, who we have to thank for layout direction and delicious ideas, our Editor-in-Chief Iffat R. who we thank for taking care of the nitty-gritty, plus late nights supported by the tea making abilities of my mother, and of course much support and help from my family members, friends and acquaintances in the corporate / media world …we bring to you the ‘ink’ of our labor … the first edition of this publication…

Recent IssuesRecent Issues

The Music IssueNov 08 featured

international duo JOSH, who have collaborated who have collaborated with Nelly Furtado on

some of her most popular songs.

Some of What People Said …Some of What People Said …

This issue of Ink did tremendously in the market. Here is what people said about it:

* I am so impressed by the magazine – its standard is so high! ~ Shahid Malik [UK]

* Congratulations on the launch of Ink! ~ Marylou Andrew [International Writer]

* It really is well laid out to show what is happening in the music world in Pakistan. I am sure you and those around you are thrilled with the first edition. ~ Yasmin Hassan [Canada]

* Good stuff! ~ Fariha Chapra [AAG TV, Pakistan]

* Just bought my copy from variety books and enjoyed it – very cool. Well done! ~ Selina Rashid * Just bought my copy from variety books and enjoyed it – very cool. Well done! ~ Selina Rashid [Lotus PR, Pakistan]

* Received my copy yesterday, I absolutely loved it! ♥ ~ Rehl Ahmed

* Hey, I just got the copy of Ink today, and I looked at the magazine, page to page, from start to end, not once but several times just to find one page, one single page which may not be well designed, composed or not well printed but I failed to find any. I mean this is the first time that I have seen a local magazine so richly designed and so well printed which is an absolute pleasure looking at and reading. Congratulations for coming up with such a brilliant magazine. ~ Jamal Ashiqain [Photographer, Pakistan]

* Congratulations! :D just received the first copy, it looks fab! ~ Madeeha Syed [DAWN Newspaper, Pakistan]

The Cool IssueThe Cool IssueMay 09

The May 09 Issue sold out in stores on the second day. It ran on the cover,

one of South Asia’s most popular actors.The word ‘Twilight’

was misspelt on purpose – a purpose – a competition,

whereby readers were asked to catch

this spelling error was held, and the

winner received the Twilight Seriesbook and movie.

Cover Story:Popular South South Asian Actor Shaan

Some PagesPages

Some of What People Said …Some of What People Said …

• Wonderful work with INK man! Your Cool issue comes out exuding a unique appeal and making quite a statement! ~ [Fauzan Sohail – Owner of www.wordpress.partylicious.com]

• Mag looks fab. ~ [John Gerzema – Chief Insights Officer – Young & Rubicam New York]

• I have just gone through the Ink Magazine, and I must say, its a nice piece of work. I will not even imagine what you must have gone through to get this type of quality published. ~ [Sohail Hashmi – renowned South Asian Radio Host].

• I love your publication. Would you be interested in collaborating on some projects? ~ [Tachelle Daniels –Interviewer / Radio Host – L.A.] http://tachelledaniels.com/blog1/

• Thank you so much for the article. As I wrote on Facebook - I am honored to have been included in the "Cool Issue". I know how much work all of this is, and I hope that you continue to have success! [Wojtek Gwiazda -Host and Producer, "MASALA CANADA with Wojtek Gwiazda“ Radio Canada International].Host and Producer, "MASALA CANADA with Wojtek Gwiazda“ Radio Canada International].

• Awesome, thank you so much! I love it! [talking about his featured article ‘Anyone Can Play That Game’ in Ink‘The Cool Issue’] ~ [Jack Yan - LL B, BCA (Hons.), MCA <http://jackyan.com > blog jackyan.com/blog, CEO, Jack Yan & Associates http://jya.net/, Publisher, Lucire http://www.lucire.com print planning site lucire.net, Director, the Medinge Group http://medinge.org – New Zealand].

• You have a great magazine there. ~ [Ian Alexander – Film Industry Network, France].

• Doing a good job! ~ Chef Shai [one of the top South Asian Chef’s on TV – Masala TV]

• Congratulation for the new issue! Also, the new look of Ink website looks great. Congratulations.~ [Tamer Youssef – Egyptian Cartoonist / Illustrator / Graphic Designer, California]

The Peace IssueThe Peace IssueOct - Dec 09

The Oct-Dec 09Issue ran Hugh Jackman on the

cover, with an Exclusive interview featured with the actor inside. Inkcollaborated with collaborated with Twentieth Century Fox USA to bring Pakistani readers

this exclusive content & cover

image.

Some of What People Said …Some of What People Said …

• Your magazine’s great - better than anything I've seen in KHI before~ [Shanzeh Mirza – Karachi]

• GREAT NEW ISSUE!. ~ [Mona Loring – President / Owner – MLC PR – Los Angeles]

• Regarding this issue, it is wonderful as always and without any exaggeration, INK can be compared to any international publication for sure. ~ [Imran Atif – Photographer].

• Several People from America are asking me how they can get a copy of the Ink magazine even though they know it is in Pakistan but they are so desperate to have a copy [Nada Abuzaid – UK based Palestinian / UK designer].

• Please let me know if the Peace Issue of the magazine is available with any book shops in the UAE. Thanks ~ [Saghier Ahmed Jafri -Urdu Manzil]

The Gold IssueThe Gold IssueJan - Mar 2010

The Jan-Mar 2010 Gold Issue ran an exclusive cover design by Haroon Khan Wazir. An Khan Wazir. An

array of celebrities were interviewed in the issue which was

a massive hit.

The Entertainment IssueThe Entertainment IssueMay - Jul 2010

The May-Jul 2010 Entertainment

Issue saw hot singer Nadia Ali on the

cover. An exclusive interview with the star was featured

inside. Others gracing the issue gracing the issue

were singer ImranKhan, VivekOberoi, Matt Lanter, FarihaPervaiz and many

more. The magazine sold out in stores

within 5 days.

The Oct-Dec 2010 Desi Issue featured

pop sensation Raghav on the

cover. It also ran exclusive interviews exclusive interviews with Armeena RanaKhan, Aamir Khan

and Jasper of Eclipse.

The Jan-Mar 2011 DJ Issue featured

exclusive interviews with top DJs of the

world including Ferry Corsten, Bob Sinclar, Markus Sinclar, Markus Schulz, Benny Benassi and many

more! A special interview with F1

champ Vettel was also included.

The Diva IssueThe Diva IssueApr - Jun 2011

The Apr-Jun 2011 Diva Issue featured

beautiful Katrina Kaif on the cover.

Exclusive interviews with PriyankaChopra, Annie Khalid, Ali Zafar, Khalid, Ali Zafar, Anushka Sharma

and many more also ran in the same

edition. The issue was very well

received.

The Atif Aslam IssueThe Atif Aslam IssueJul - Aug 2011

The Jul-Aug 2011 Issue featured

South Asian pop icon Atif Aslam on

the cover. Exclusive interviews with PVD, Nadia Hussain, Nadia Hussain, Komal Rizvi,

Salman Ahmed andmany more also ran in the same edition. The issue was very

well received.

The 2012 IssueThe 2012 IssueJan - Mar 2012

The Jan-Mar 2012 Issue featured

South Asian heart throb Ali Zafar on

the cover. Exclusive interviews with

Tiesto, Sean Tyas, Armin Van Buuren Armin Van Buuren & Special interviewswith the cast of MI4 + much more,

also ran in the same edition. The issue

was sold out!

The Smoldering IssueThe Smoldering IssueApr - Jun 2012

The Apr-Jun 2012 Issue featured the

super hot & talented Ian Somerhalder

[pays vampire Damonon the popular series The Vampire Diaries] on the cover. Exclusiveinterviews with Annie interviews with Annie Khalid, Nindy Kaur, Miss Nine, as well as Special interviews with Mark Wahlberg, Liam Neeson & Rihanna +much more, also ran in the same edition. The

issue was sold out!

The Celebrity IssueThe Celebrity IssueJul - Sep 2012

The Jul - Sep 2012 Issue features Super

Model KATE MOSS on the cover. Exclusive

interviews with Omair Rana, Bilal Khan, as

well as Specialinterviews with Rachel interviews with Rachel

Weisz, Kate Beckinsale, Johnny Depp, the cast of

TDKR + much more, is featured in the same

edition. The issue is on stands now.

Our CirculationOur Circulation

Pakistan: 12,000 copies

Through Subscriptions:

Pakistan, UAE, UK, USA, Canada, Europe, Egypt, and other parts of Asia: 5,5000 copies

*please note that with the next issue, we will be available for purchase in Dubai also.

Target AudienceOut target audience consists of people from all cultural backgrounds, who want

to learn about what is happening in South Asia, in terms of entertainment specifically. Similarly, we are also reaching out to South Asians and others living abroad, to come on board with us and educate this region about themselves and their cultural norms, happenings, events etc. In this way, we are encouraging better understanding between cultures and eradicating time old barriers, whether physical or mental. Entertainment for us, transcends boundaries. transcends boundaries.

Our audience ranges from people between the ages of 16 to 50 years, and includes people from all ethnic backgrounds and varying fields. Our writers hail from countries around the world and our correspondents are located in almost every continent.

Ink is for those who have a thirst for updated knowledge and want to read extensively, as well as enjoy a myriad of colorful images from around the world.

Available at Cafes etc.

Gloria Jeans Coffees

Hot Fuzon

Gloria Jeans CoffeesIslamabad

Available at Rock Musicarium Islamabad & Cinepax Rawalpindi, Pakistan

CinepaxCinema

Rock Musicarium

Rock MusicariumCinepax Cinema

InkInkOnline

www.ink-on-the-web.com

How It Looked in the Beginning

ink-on-the-webBrand New Look 2011

ink-on-the-webBrand New Look 2012

ink-on-the-webSTATS2012

ink-on-the-webGOOGLE SEARCH

Ink on facebooksince Jan 2009 since Jan 2009 – we have 14,959

members & climbing …

Inkis on Twitter

InkJoined Google+

InkDigital Version Available

http://issuu.com/ink_quarterly/docs/ink_issue_10_digital

Ink on Pinteresthttp://pinterest.com/inkquarterly/

SomePRESS / PROMOTIONSPRESS / PROMOTIONS

http://tachelledaniels.com/blog1/

Masala Canada with Wojtek

Ink on GTA

Ink on SKOOP

Ink on

http://www.thesaturdaypost.com/rendezvous_201_fariha_rashed.htm

Ink on TheSaturdayPost.com

Ink on Teabreak

Ink in Saad & Hadi Video

Ink on Partylicious.com

http://www.ink-on-the-web.com/2010/02/inks-ceo-on-partylicious-com-pk/

Ink on Partylicious.com

http://www.ink-on-the-web.com/2010/02/inks-ceo-on-partylicious-com-pk/

Behind the scenes at Raghav photoshoot for Ink, done in the UK – coverage on YouTube

http://www.youtube.com/watch?v=STf_BACZiZU

Ink in Raghav Ink magazine Photoshoot behind-the-scenes video

http://videos.desishock.net/index.php?module=item&action=show_item_full&itemid=1408872&itemurl=aHR0cDovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVNUZl9CQUNaaVpVJmZlYXR1cmU9eW91dHViZV9nZGF0YQ==

Ink on Boy Butter Blog

http://boybutter.blogspot.com/2010/07/pakistans-premiere-fashion-mag-ink.html

Ink mentioned on international PR agency’s website

Ink mentioned on international PR agency’s website

Ink on international Film Industry Network website

Ink mentioned on Ian Somerhalder Inquirer

Ink at Institutions

Ink Collaborations

InkCollaborations

InkCollaborations Ink sponsored Cricket World Cup related

Music Video

Base R

ock C

afe

Ink at Cafes

Arizona Grill

Café Ciao

Ink at Cafes

Base R

ock C

afé

Café Blue GingerCafé LeGrand

InkSome of OurCONTRIBUTORSCONTRIBUTORSfrom South Asia& around the world.

Some of our global Correspondents

Zarmeen Sipra: L.A. Correspondent

Sanam Hasan: London Correspondent

Dev Bhatia: India Correspondent

Suman Khan: Dubai Correspondent

Our FREE SupplementInkLINGSInkLINGS

Circulation: to 10,000 on our mailing list [free]

InkLINGS is also placed at various hangouts in Lahore, Karachi & Islamabad/Pindi – handed out to youngsters, musicians and other celebrities at events.

Farhad Humayun with InkLINGS in hand, at an event in

InkLINGS available at Masoom’s LAHORE.

Qayaas with InkLINGS in hand, at an event at Base Rock Café, Karachi in Jan 2012.

Farhad Humayun with InkLINGS in hand, at an event in Karachi in Jan 2012.

Thank You!Thank You!