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Watson Cognitive ServicesEfrat Hexter efrathex@il.ibm.comWatson Solution Architect

A Brief History of IBM Watson 2015 International Business Machines Corporation

IBM ResearchProject

(2006 - )

Jeopardy!GrandChallenge

(Feb 2011)

Watson forHealthcare

(Aug 2011)Watson Oncology Advisor

WatsonIndustrySolutions

(2012 - )WEAWDAWOACTM

WatsonEcosystem

(2014 - )

R&DDemonstrationCommercializationState-of-the-art Cognitive Products to tackle challenging problems

Cross-Industry Powered-by-Watson Cognitive Solutions

2014 International Business Machines Corporation

2014 International Business Machines Corporation

Partner Demos and Applications 2015 International Business Machines Corporation

https://www.youtube.com/watch?v=x6p05Oc6Ih0Leverage Watson QA and Entity Extraction to provide customized retail experience for NorthFace

Leverage Retrieve&Rank and NLC to enable clinicians to access curated, evidence-based, peer-reviewed disease-specific content on a mobile platform where they needed most (@ point of care).https://www.youtube.com/watch?v=B72EQtnxJ2khttps://vimeo.com/120550878

https://www.youtube.com/watch?v=XqHn1AS9Jp0Leverage Watson QA in their CafeWell Concierge app to enable health plans and managers to optimize their clients health by providing personalized wellness coaching and guidance.

Leverage NLC to enable Ivy to offer outstanding customer service by understanding guests intent and provide immediate answers to maximize guest satisfaction.https://www.youtube.com/watch? v=ZV19ROgRXNI

https://www.youtube.com/watch?v=kq_jUJie1YELeverage PI and TA to find best matching schools for students based on their personality profiles

https://www.youtube.com/watch?v=MQBs9RVAkcgLeverage Dialog to build an intriguing game chat thrillerCogniToys leverage Watson QA to build a teaching game for kids.gallery - Sample Applications

IBM Watson Conversation ServiceEnables customers to self-serve on their terms Delivers information and services with a consistent, on-brand and engaging experienceReduces costs through deflection of calls to Contact CentersDescriptionBenefitsEnables Developers with Business users to create natural, human-like conversational experiences across all channels (e.g. mobile, messaging, robots, etc.)Combines Intents, Entities and Dialog into a seamless experience

IBM Watson Retrieve & Rank ServiceIf Conversation unable to identify answer, R&R uses enhanced information retrieval capabilities to provide possible responses.Allows Enterprise to have the ability to choose the content repository so that users are getting trusted informationDescriptionBenefitsHelps users find relevant information for a query by using a combination of search & machine learning algorithms to detect "signals" in the data. Ability for organizations to sync content between their Enterprise and the Cloud service

IBM Watson Tone AnalyzerOffers rhetorical suggestions for an author to improve the intended tone of their message.DescriptionBenefitsUses linguistic analysis to detect and interpret emotional, social, and writing cues found in text. Derives several characteristics about each tone, such as conscientiousness, agreeableness, and openness for the social tone.The service takes any text and outputs the tone analysis, synonyms and percentile scores for each tone.

IBM Watson Personality InsightCan understand people and brands using what they write, and communicate with them as individual Conversational (English to Spanish, French, Portuguese, Arabic)Market SegmentationCustomer CareMatchingDescriptionBenefitsExtracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactionsOutputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs.

IBM Watson Natural Language ClassifierReturn value can then be used to trigger a corresponding action, such as redirecting the request or answering a question.Based on the response from the service, an application can control the outcome to the user. For example, you can start another application, respond with an answer, begin a dialog, or any number of other possible outcomesDescriptionBenefitsEnables developers without a background in machine learning or statistical algorithms to create natural language interfaces for their applications. Interprets the intent behind text and returns a corresponding classification with associated confidence levels.

IBM Watson AlchemyLanguageMakes it easy to create smart apps that deeply understand the world's conversations, reports and documents so you can align your business with customer preferences and intentQuickly transform vast numbers of web pages, tweets, emails and images into facts and knowledge on how people feel about your product, campaign, offer or serviceDescriptionBenefitsAlchemyLanguage is a collection of APIs that offer text analysis through natural language processing. Can analyze text and help understand its sentiment, keywords, entities, high-level concepts and more.

IBM Watson Visual RecognitionAutomatically identify subjects and objects contained within the image and organize and classify these images into logical categories.Segment user interests from social media picturesRecognize custom content from imagesRecognize matching imagesDescriptionBenefitsAllows users to understand the contents of an image or video frame, answering the question: What is in this image?Submit an image, and the service returns scores for relevant classifiers representing things such as objects, events and settings.

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Face Detection Natural Language Classifier Speech to Text Text to Speech Language Translation Language Detection Sentiment Analysis Retrieve and Rank Image Link Extraction Tradeoff Analytics Entity Extraction Tone Analyzer Personality Insights Taxonomy Author Extraction Concept Tagging Relationship Extraction Relationship Extraction Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction

Watsons APIs are the cognitive building blocks that harness our data.

Retrieve and Rank

Natural Language Classifier

Tone AnalyzerThe Watson platform is growing

IBM Alpha Zone - Program HighlightsLate Stage AcceleratorPost Seed & Round A startups2 Main Goals:Build Enterprise-GradesolutionsLong term partnership with IBMDedicated IBM resources: Technical training, guidance and support.Global business development.20 weeks programOffice SpaceNo equity / IP / board seatsSupport Office of the Chief ScientistNetwork of Mentors & VCsInvestor Demo Day

Our Partners:

www.IBMAlphaZone.com

2016 IBM Corporation 2015 International Business Machines CorporationThank You

Question DistributionWatson ConversationRetrieve and RankUnique Intents100s100,000+

Frequency of QuestionsLong TailWhat is my Routing Number?I need to Wire Transfer money between the US and UK within 24 hours is there a fee associated with that? Here Watson uses reasoning strategies that focus on identifying the most appropriate answer.Here Watson uses reasoning strategies that focus on the language and context of the question.

Short Tail

IBM Confidential

ClassificationNaturalLanguage ClassifierHere Watson uses reasoning strategies that focus on the language and context of the question.

Classification is an ML technique that identifies a pre-defined class for some input text

Use Cases:FAQ style Q&AClassify tweets/SMS

Ground Truth(Intent clusters)Corpus(Wikipedia)Convolutional Neural Network

Word Vector SpacePredefinedResponsesKey(Class)InputText

IBM Confidential

IBM Watson Language TranslationNews (English to Spanish, French, Portuguese, Arabic)Conversational (English to Spanish, French, Portuguese, Arabic)Patent (Spanish, Portuguese, Chinese, Korean to English)

DescriptionBenefitsProvides domain-specific translation utilizing Statistical Machine Translation techniques that have been perfected in IBMs research labs over the past few decadesCurrently, three domains (News, Conversation, and Patents) are available that provide translation among a total of seven languages

IBM Watson Speech to Text / Text to SpeechGreat for mobile experiences, transcribing media files, call center transcriptions, voice control of embedded systems, or converting sound to text to then make data searchable. Supported languages include US English, UK English, Japanese, Spanish, Brazilian Portuguese, Modern Standard Arabic, and Mandarin.DescriptionBenefitsEasy-to-use service uses machine intelligence to combine information about grammar and language structure with knowledge of the composition of an audio signal to generate an accurate transcriptionThe transcription of incoming audio is continuously sent back to the client with minimal delay, and it is corrected as more speech is heard.

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IBM Watson AlchemyData NewsCan query the News API directly with no need to acquire, enrich and store the data yourself - enabling you to go beyond simple keyword-based searches.Highly targeted search, time series and counts for trend analysis and pattern mapping, and historical access to news and blog content.DescriptionBenefitsProvides news and blog content enriched with natural language processing to allow for highly targeted search and trend analysis. AlchemyData News indexes 250k to 300k English language news and blog articles every day with historical search available for the past 60 days.

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IBM Watson Tradeoff AnalyticsCan help bank analysts or wealth managers select the best investment strategy based on performance attributes, risk, and cost.Can help consumers purchase the product that best matches their preferences based on attributes like features, price, or warrantiesCan help physicians find the most suitable treatment based on multiple criteriaDescriptionBenefitsService that helps people make decisions when balancing multiple objectives. The service uses the Pareto Optimization mathematical filtering technique that enables users to explore tradeoffs when considering multiple criteria for a single decision

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Face Detection Natural Language Classifier Speech to Text Text to Speech Language Translation Language Detection Sentiment Analysis Retrieve and Rank Image Link Extraction Tradeoff Analytics Entity Extraction Tone Analyzer Personality Insights Taxonomy Author Extraction Concept Tagging Relationship Extraction Relationship Extraction Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction

Watsons APIs are the cognitive building blocks that harness our data.

Retrieve and Rank

Natural Language Classifier

Tone AnalyzerThe Watson platform is growing

Im frustrated, I havent been able to login into your online billing system Extract Other Key Information From a QuestionIntent Password Reset

Intent Password Reset Entities Online Billing System

Im frustrated, I havent been able to login into your online billing system Extract Other Key Information From a Question

Intent Password Reset Entities Online Billing SystemEmotional Tone Anger*

Im frustrated, I havent been able to login into your online billing system Extract Other Key Information From a Question*Leverages Watson Tone Analyzer

Intent Password Reset Entities Online Billing SystemEmotional Tone Anger Context Bill Smith, 47, Gold Member, High ValueContext Mobile

Im frustrated, I havent been able to login into your online billing system Extract Other Key Information From a Question