Initial stages of Digital Marketing

Creating a Keyword Strategy1. Define your marketing Goals:• Branding• Conversions• Hybrid

2. How to measure Success• Based on Strategy

3.Mapping Keywords to right Landing Pages• Match User Intent (Informational , Navigational and Transactional) to

page

5. Choose Keywords based on not just search traffic• Business/landing page relevance• Competition• Specificity• Intent (informational, navigational, transactional)• Search volume

6.Use Social Media to provide Context to User Intent• Check for the Language used by User

7.Use Keyword Research Brief• Have consistency in using keywords

Types of Blogs1.Internal Blog facilitates:• employee participation• free discussion of issues• collective intelligence• direct communication between various layers of an organization• a sense of communityTypes:• Senior Leadership,Founder,CEO• Departmental Blog• Employee Blog• Product,service,Marketing Blog

2.External Blogs help in:• Boosting search engine rank• Soliciting feedback from customers and prospects• Developing new products and services• Demonstrating thought leadership

Influencer Marketing “An influencer is the mutual friend connecting your brand with your target consumers.”

“Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.”

• They impact the purchase decisions of the brand’s target audience.How do we choose them?• Context• Reach• ActionabilityWhere do we find them?• Research Hashtags• Social Mentions• Google Alerts

• Create an Image of Influencera)Personality Typeb)Genrec)Topicsd)Type of Reach• Narrow down the channels and the number of followers on those

channels

• Use tools like Buzzstream How do we nurture relationship with them?• Discount on every big purchase he makes from us• Financial Benefit• Commission on every new client that comes from his network