Phase 1

Phase 2

Phase 3

Consumers are fixing up their current home to prepare it for sale, and researching options for their next home. Perfect for:

1-6 WeeksBefore move in

0-6 MonthsAfter move in

Listing- Pending Sale

When marketing to movers there are 3 windows of opportunity: the period after a home is listed, the 1-6 week period leading up to moving day, and the period from move-in to about 6 months after.

Studies show that during Pre-Move Stages, consumers will make 70-90% of their purchasing decisions. This means big opportunity for marketers who send the right offers through the right channels, at the right time - before the competition does.

The 3 Mover Phases

Property is Listed

Preparing to Move

Welcome Home

Cleaning ServicesHome Improvement RetailersHome Improvement Services

Mortgage & Financial CompaniesMoving Companies (become front of mind early) Painters

Make your message more relevant by using data append services to see what life changes preempted the move. Common events include marriage, divorce, new child, children reaching college age, retirement, new job, and change in wealth.

Consumers are deciding which services to carry over or switch. Its critical that providers both looking to retain and to conquest hone in with relevant and timely offers. Perfect for:

Private Utilities Providers Packers/Movers/StorageFurniture & Appliance Retailers

Insurance Providers Satellite & Cable ServicesTelecommunications Services

Most mover tips suggest selling larger pieces during this time to ease the hassle of moving. Retailers can encourage pre-movers by offering discounted deliveries and other special offers. 85%

of pre-movers use the first vendor that contacts them for home communications services, regardless of their satisfaction with their current provider.

Consumers are choosing new providers for common daily services, and providers for less time sensitive new home purchases. Perfect for:

Healthcare ProvidersChildcare ProvidersLocal BankingFitness ClubsHair Stylists

Local Grocery/RetailHome ImprovementLandscapingAuto Repair ShopsVeterinarians

Movers will spend more in the first 6 months than the average consumer will spend in 3 years.

To learn more about best practices for marketing to movers visit

www.datamentors.com