ARTIST IDEASTyler, the Creator:Tyler in his earlier songs has a very violent music style, and this is the style I prefer, as it shows more anger, and has more emotion. I think one of his songs from “BASTARD” or “GOBLIN” would make a good and disturbing music video, possibly the songs “Sarah” or “Her”.

Beck:Beck has a distinctive style in the indie-rock scene. His music is experimental and strange, but still coherent. Along with his own albums winning him a Grammy, he also did some music for one of my favourite films “Scott pilgrim vs. the World”. I think the song “Ramona” would make for a good story driven music video.

Earl Sweatshirt:Earl is my second favourite MC of all time. His lyrics are deep, meaningful, relatable and depressing. In particular, a portion of his 10 minute song “Solace” would make for a great emotionally charged video.

solace

MF DOOM/DOOM/Viktor Vaughn/King Geedorah/Zev Love XBy far my favourite MC is DOOM. He goes by many names, all with differing personalities. The masked rapper has been going since 1991, and has made a name for himself with his super-villain persona. His music always differs from album to album, but I think any of the songs from “Take Me To Your Leader” or “Madvillainy” would make great music videos. Interestingly, he doesn’t have many official music videos, or an official YouTube page for himself.

TYLER, THE CREATOR VIDEOS

Perfect

VCR

IFHY

Over his four albums, Tyler’s songs and music videos have gotten progressively more light hearted. “VCR” from “BASTARD” is about Tyler kidnapping a girl and keeping her in his basement. In “Yonkers” from “Goblin”, Tyler eats a cockroach and hangs himself. “IFHY” (I F*cking Hate You) from “Wolf” is about Tyler’s crumbling relationship with a girlfriend. And finally, “Perfect” from “CHERRY BOMB” is about how happy this girl makes him. His colour pallet has also changed over the years, gradually getting more colourful. His videos also gradually got less claustrophobic, with the camera moving away from him more.

Yonkers

https://www.youtube.com/watch?v=W_yjHfAyh80 https://www.youtube.com/watch?v=XSbZidsgMfw

https://www.youtube.com/watch?v=3lDqMx4rmFU https://www.youtube.com/watch?v=XIqVCJWSoeE

SCREENSHOTS FROM EARL SWEATSHIRT’S “HIVE” AND “GRIEF”HI

V EGR

IEF

Earl’s music and videos have gone the opposite way to Tyler’s, getting progressively darker and more depressing. But some of the shots in these videos are fantastic, so I chose my two favourites, as opposed to one from each album. There are lots of close-ups and ECUs of Earl in both videos, and of the monsters in “Hive”. There is also a lot more editing, and more visual effects. In “Hive” the colour correction makes the video darker, and the monsters eyes have been added in. In one shot, Earl’s eyes have been completely removed (above). In “Grief” the whole video is given a dark black and white filter, and is most likely shot on a green screen to get the black background. The people in the video have also been edited in a weird kind of way that makes them look all CGI. There is very minimal lighting in both videos.

https://www.youtube.com/watch?v=tZ5Mu2gs-M8

https://www.youtube.com/watch?v=0FcDXL5Aw0o

MUSIC VIDEO IDEASI’d like to make a dark music video, for a depressing or violent song, probably by Tyler, the creator or Earl Sweatshirt. If I chose these two artists, I think I’d choose the songs “Sarah” by Tyler, or a portion of “Solace” by Earl, since it’s a 10 minute song. Alternately, I’d like to make a narrative driven music video for a song like “Ramona” by Beck, “Between Villains” by Viktor Vaughn, Earl Sweatshirt and Captain Murphy or “I Wonder” by King Geedorah.

In my music video, I’d like the visuals to be dark for the narrative like in “Grief,” but spliced in between the darker shots, I’d like shots with bright colours as a contrast. Alternately, I could end the video in colour to surprise the audience. I want the video to have some sort of a narrative that can be sorted out in the storyboard.

IDEAS FOR A PROMOTIONAL PACKAGEColour scheme

Since the song will be more of a depressing song from Earl, Tyler or DOOM, I want there to be minimal colour, possibly sticking to one colour on black and white, or one solid colour, like these ones:

Rap ConventionsRap music have very few conventions when it comes to album covers and videos. It really all depends on the artist and the emotion of content they’ve created. In videos, the visuals usually match what the rapper is talking about, and just has shots of them rapping, or the video follows more of a story. For my video for “I Wonder” by King Geedorah featuring Hassan Chop, I’d like it to follow a dark story, but have scenes of vibrant colour.

For the front cover, I’d like to have images of all of MF DOOM’s personas, and a large title that reads “BEST OF THE VILLAIN”. I want the colour scheme to look like a panel out of an old comic book, because DOOM often portrays himself as the character of Doctor Doom from the Spiderman/fantastic 4 comics.

The back cover will have the track listing and some art of DOOM.

Various photos and pictures and cartoons of DOOM, or maybe excerpts of Fantastic 4 comics.

Various photos and pictures and cartoons of DOOM, or maybe excerpts of Fantastic 4 comics.

For the disc, I’d just want an image of DOOM’S mask covering the whole disc.

Advert

I’d like my advert to be in a similar style to this advert/poster for a show with DOOM, Bishop Nehru and BADBADNOTGOOD. I’d like the main focus to be on DOOM, but also surround him with photos of the artists that he’s featured like Hassan Chop and MF Grimm.