infozone pitch 25.nov.2012
DESCRIPTION
Presentation of Infozone project - mainly for VCs and business angels.TRANSCRIPT
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FoundersEmiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales* Marketing and sales
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What do we disrupt?
Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards
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Trends
• Real-time marketing
• Hyper local targeting
• Marketing will be piece of software
• Multichannel and multiscreen
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Problem (businesses)
How to reach, interact and attract more clients nearby using the mobile channel?
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Problem (end users)
How to find what’s new around me and see relevant promotions - everywhere in 5 seconds?
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Solution
• Help businesses implement their mobile strategy and attract clients nearby
• Help end users find what is relevant, useful and beneficial around them – in 5 seconds
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Features (end users):
Users are engaged with real rewards
Relevant location aware notifications
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Features (businesses):
Payment for measurable result
Precise targeting in real time
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Market & Competition
• 600 000 + smartphones in Bulgaria
• More than 3 mln. in Romania
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• Daily deals websites
• Four Square, Yelp, BGMaps, Yellow Pages, GetLokal
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Traction & Metrics
• 6 000 + objects in the system
• 500+ app downloads weekly
• 500 – 1000 daily website visits
• Public beta Android app
• Private beta iOS app
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Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
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Secret:Businesses engage users as individuals
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Monetization
• Fee for distinctive featured profiles
• Tariff for publishing promotions
• Click to action services
• 10 000 businesses will use the paid options in one year
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ProjectValidated!
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Investment180 000 EUR
Considering the potential of the mobile marketing industry – 400% + return within 2-3 years
Exit – sale to strategic investor
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How we will use the money?
• Marketing activities (55% from budget):
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)