weego pitch deck 2014 nov
TRANSCRIPT
2014 :: Singapore
WeeGo
Abo
ut “
Wee
Go”
”WeeGo” is Kickstarter for celebrity shows. We power the fans and help organisers to discover new markets .
WeeGo Pitch Deck :: 2014
Table of Content
I. Market Need II. Product & Technology III. Market Response IV. Executive Team V. Budget Breakdown VI. Financial Projection
Unsatisfied Demand
Only Beijing Shanghai & Guangzhou are chosen for large events
Market Need
Total performance ticket sales amount to 2.7 billion SGD with an average growth rate of 12%. More and more citizens in 2nd or 3rd tier cities looking for variety in recreation activities.
WeeGo Pitch Deck :: 2014
Huge Cost
Inefficient Market Feedback leads to High Risk
Market Need
Concert promoters and record labels take significant financial risks to organize a concert. Unsuccessful ticket sales and overspend budget will cause deficit easily.
WeeGo Pitch Deck :: 2014
Who?
Where?
Price?
Limited Information
Market Need
Record Label
Institution
Individual
Concert Promoter
WowCheer
Insights on choice of location
Real time feedback Flexibility & Choice
WeeGo Pitch Deck :: 2014
Market Need
Miss Sale Target
Vote for your favourite artist
A crowd-funding project is created
Gather Enough Votes
WeeGo Pitch Deck :: 2014
Full Refund
Hurrah! The concert is on !
Hit Sale Target
Product & Technology
Step 1
Vote for your city and artist
WeeGo Pitch Deck :: 2014
Product & Technology
Step 2
Crowd funding to make it real
WeeGo Pitch Deck :: 2014
Market Response
From The Fans
WeeGo Pitch Deck :: 2014
Results of 3 day’s marketing effort:
Page Views
5624 62.56%
New Visits
4 Mins
Average Visiting Time
Market Response
From The Fans
WeeGo Pitch Deck :: 2014
Fan leaders are active in our VIP group, help us to brainstorm new features and even express the interest to join the team.
Market Response
From The Fans
WeeGo Pitch Deck :: 2014
We have got 3833 followers on Weibo and positive feedback in Tieba.
Market Response
From Concert Promoter
WeeGo Pitch Deck :: 2014
“Collaboration is possible as long as you could show us the
money
”
Market Response
From Record Label
WeeGo Pitch Deck :: 2014
Universal HK
“Fan activities are quite core to
young artists nowadays.
” “It’s a good plan to generate noise and fresh to the fans too.
” “Can’t wait to have more details on this!
”
Executive Team
Yolanda ZhangChief Executive Officer Major in IS, fascinated about the converge of arts & tech
Liu ZenanChief Design OfficerPassion in designing clean and functional web / mobile applications.
Ellery JiaoChief Technology OfficeriOS & Web Engineer, a code-monkey plays and love music
Jimmy FengChief Data OfficerDouble degree in Finance and IS, research in Data Analysis
Anna QiuChief Marketing OfficerNOC Alumni, marketer who’s enthusiastic about innovations
WeeGo Pitch Deck :: 2014
Chief Information Officer Mobile & Web developer with open source experience
Meng Kaizhi
Leonard Lee
Business AdvisorExperienced in Innovation & Tech Mgt, Upen & Stanford alumni.
Rob Khoo
Media AdvisorSerial Media Entrepreneur, Founder of AmPed
Teo Hock Hai
Academic AdvisorHead of Information Systems NUS
Our Mentors
WeeGo Pitch Deck :: 2014
Budget Breakdown
WeeGo Pitch Deck :: 2014
Expenses Item Details Budget/yr(SGD) Comments
Infrastructure and Procurement
Domain Names 36 5-qu.com 36 57concert.com 36 57play.com
Web Hosting Services 276 Ali Yun 432 AWS EC2
ICP Certification 100 ICP Certification
Marketing
Online 2400 weibo advertisement
1000 QQ VIP relationship development
Offline 2000 Small concert events
400 Marketing materials printing
Platform Development (Outsourcing)
Website frontend outsourcing 800 Website frontend
Social network function outsourcing 1200 Social network function
Mobile app version 1000 Mobile app
Legal Consultation Company registration, financial statement in China 1000 Legal
Total Budget for current year 10716 SGD �
Budget Breakdown
WeeGo Pitch Deck :: 2014
5"qu.com)))0%)
57concert.com)0%)
57play.com)0%)
Ali)Yun)3%)
AWS)EC2)4%)
ICP)CerAficaAon)1%)
weibo)adverAsement)
23%)
QQ)VIP)relaAonship)development)
9%)
Small)concert)events))19%)
MarkeAng)materials)prinAng)4%)
Website)frontend))8%)
Social)network)funcAon))11%)
Mobile)app))9%)
Legal)9%)
Marketing & Requirement
WeeGo Pitch Deck :: 2014
Current Marketing Focus:
Fan Base in China: QQ, TiebaSocial Media Marketing: Weibo
Future Marketing Focus:
Record Labels in Singapore, such as Music Forest, Sony, LWS Music Entertainment
Development & Requirement
WeeGo Pitch Deck :: 2014
Current Technology Used:
Server: NodeJSDatabase: MongoDB Front End: HTML + CSS Communication Scheme:Restful API
Future Development Requirement
Front End: Angular JS, a framework developed by GoogleCrowd Funding Module to facilitate money transaction Light Social Functions to increase user stickiness
Financial Projection
WeeGo Pitch Deck :: 2014
Cost 2014 (SGD) Cost 2015 (SGD) Cost 2016 (SGD)
Infrustructure & Procurement 816 1224 1836
Marketing 5900 29500 147500
Development 3000 15000 75000
Legal Consultation 1000 2000 4000
Business Development With Artists and Labels 1000 5000 25000
Human Resources 120000 600000
Total 11716 172724 853336
Financial Projection
WeeGo Pitch Deck :: 2014
Our Initial User
Source
500000 / Topic
Average number of followers / artists
related topic
570 Active Topic
Active Artist related topics that are
featured on Tieba
250 / Group
Average number of members / artists related
discussion group
1000 Active Groups
Normally one artists will have at least 2-3
active fan groups.
X
X
+
Assumptions:
Only 0.1% of the people in fan groups will go for live show.
Only 1% of people in fan groups will buy spin-off products.
285 K paying users
2852 K paying users
Financial Projection
WeeGo Pitch Deck :: 2014
Their Purchase Behaviour
Acceptable price / Concert
60 -199 SGD 47.59%
200 - 300 SGD 14.24%
400+ SGD 3.21%
Bench Mark 100 SGD
Spending on Spin-offs / Month60 - 100 SGD 30.22%
0 - 20 SGD 45.85%
0 SGD 20.24%
Bench Mark 30 SGDSource: peole.cn
Assumptions: • We could capture 10% of the users
who go for concert (28K)• One user will go for 2 shows / year • We took 10% cut from the payment
Assumptions: • We could capture 1% of the users
who buy spin-offs (28K)• One users only purchase for
alternative months• We have 5% margin in spin-off sales
570 K SGD Revenue 265 K SGD Revenue
Financial Projection
WeeGo Pitch Deck :: 2014
Their Purchase Behaviour
Acceptable price / Concert
60 -199 SGD 47.59%
200 - 300 SGD 14.24%
400+ SGD 3.21%
Bench Mark 100 SGD
Cost on Spin-offs / Month60 - 100 SGD 30.22%
0 - 20 SGD 45.85%
0 SGD 20.24%
Bench Mark 30 SGDSource: peole.cn
Assumptions:
We could capture 10% of the users who go for concert (28K)One user will go for 2 shows / year We took 10% cut from the payment
Financial Projection
Expected Return
WeeGo Pitch Deck :: 2014
Revenue (K SGD) Cost (K SGD) Profit( K SGD)
2014 Oct - 2015 Sep 57 11 46
2015 Oct - 2016 Sep 570 172 398
2016 Oct - 2017 Sep 1710 853 857
Scenario 1: Crowd-funding Only
Scenario 2: Crowd-funding + Spin-off Products
Revenue (K SGD) Cost (K SGD) Profit( K SGD)
2014 Oct - 2015 Sep 57 11 46
2015 Oct - 2016 Sep 698 172 526
2016 Oct - 2017 Sep 1966 853 1113
RollOut Plan
Time Line
WeeGo Pitch Deck :: 2014
2nd Phase Development Help Student Event Concert in SG Reach back to China
Jan 2015 March 2015 May 2015 June 2015
RollOut Plan
Three Regions in China
WeeGo Pitch Deck :: 2014
Areas Percentage
Guangzhou 10
Beijing 8
Shanghai 8
Overseas 6
Zhejiang 5Jiangsu 5
Shandong 4
Sichuan 3
Fujian 3
Others 48
Total 100
Based on weibo data we crawled for 1000 performances in China, users from Zhejiang, Jiangsu and Shandong are most active besides Shanghai, Beijing,Guangzhou
2014 :: Singapore
Thank You
I Go