CHOCOLATE BARSINFOSTUDIO 2008

INFORMATION TAXONOMY

REBECCA YOUNG

CHOCOLATE BARSINFOSTUDIO 2008

INFORMATION TAXONOMY

REBECCA YOUNG

Chocolate Bar Brand

Company (who owns what/largest product line)

Chocolate wrapper’s main colour (what colours are used and why?)

Sugar /per 100g (what's bad for us)

Chocolate Type (what is the most popular chocolate type?)

Country ‘Made in’ (interesting to know, made in Australia or imported?)

Fat Total (what’s bad for us)

Brand Case Type (interesting to know, why different letter casing are chosen? What's popular, and for what reason?)

Main Ingredients/contents (what’s popular, different types of ingredients)

Identifiable (how are they distinguished? How popular?)

Characteristics

Links to:

Popularity/likeability of brandUnique brand/lookEffective advertising

‘Identifiable’ rating is based on a survey,conducted on the general public

Identifiable

Photos

Visualization

Relationship between: Fat total and Sugar total

PicnicS: 36.1gF: 33g

S= Sugars/100g F= Fat Total

Turkish DelightS: 55.5gF: 9.1g

Does low in fat = high in sugar? (& vice versa)Does it always occur in this linear fashion?

Analysis: majority are positioned in the centre

Visualization

Which brands are owned by who? / how identifiable they are

Analysis: What’s recognisable?KitKat, Cherry Ripe, Picnic, Flake, Cadbury diary milk series (fruit&nut)

• Based on shape/size/texture -> uniqueness/popularity

Research/sources

Source: Australian Convenience Store News ACNielsen Report 2004

[http://www.c-store.com.au/magazine/archive/2004/sept04_5.html]