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BE AN EXPERT ON ECUADOR: LAND OF CHOCOLATE

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“Ecuador: Land of Chocolate”

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WEBINAR BE AN EXPERT ON

ECUADOR: LAND OF CHOCOLATEECUADOR,

November. 2015

WHY ECUADOR LAND OF CHOCOLATE?

1. Chocolate is Ecuadorian!

2. Ecuadorian chocolate is (among)

the world’s best

3. Fine, dark chocolate is good for 3. Fine, dark chocolate is good for

you and makes you happy

4. Travellers can discover a world of

chocolate across three worlds

5. Positive for rural communities and

economies

6. Storytelling…

A BIT OF HISTORY

Chocolate is NOT Mexican!

The earliest traces of cacao have The earliest traces of cacao have

been unearthed at an

archaeological site in the

Ecuadorian Amazon territory 5,500 years ago. The site belongs to the

Mayo-Chinchipe culture.

A BIT OF HISTORY

Cacao Boom

started at the end of the 19th and

ended during the first decades of the

20th century20th century

Ecuador became the largest cacao-

exporting country in the world (Cocoa

beans were known as the “Golden

Seed”)

The second boom

…formerly known for the

volume of the cacao it exported, volume of the cacao it exported,

today garnering praise and fame

for the quality of its chocolate

products.

CACAO VARIETIES

1. Forastero beans make up 80% of

the world's crop

2. Trinitario bean represents about

13% of the world production (cacao 13% of the world production (cacao

crossbreeding)

3. Fine Aroma Cacao or “Cacao Arriba” represents 7% of the world

production

Ecuador is the largest Fine Aroma cacao

exporter in the world, with a 63%

market share

Fine Aroma Cacao

Cocoa World Production

13% 7%

63%

37%

REFERENCE ON COCOA WORLD PRODUCTION

Others Ecuadorian Cacao

Forastero beans Trinitario beans Fine Aroma Cacao

80%63%

Among the features of Ecuadorian cacao is its semi-bitter flavor, its low fat levels

and fruity or floral scents. It is also known as “Cacao Arriba” – why?

FINE AROMA CACAO

To date, the Ecuadorian chocolate industry includes more than 25 brands,

exported to around 30 countries around the world.

FROM CACAO TO CHOCOLATE, THE INDUSTRY

The ideal location at 0º latitude combined with the geography of the

Andes, Amazon and Pacific, create a product of unique quality and taste

ENJOYING ECUADORIAN CHOCOLATE

ECUADORIAN CHOCOLATE BARS AND THEIR AWARDS

� Several places at the International Chocolate Awards 2012 to 2015 (Pacari).

� First Place World’s Best Chocolate bars Forbes (Kallari)

� Among the World’s Best Chocolate bars Portal Gourmet gayot.com

(República del Cacao).

� World’s Best Chocolates, German specialized web chlt.net (Hoja Verde)

� Several recognitions at the “Ecuador Chocolate Awards” (Caoni, Valdivian)

Imagine

you could

live

longer

and and

happier

Brain power

in a bar

“The taste of

chocolate is a

sensual

pleasure in

itself, existing

in the same in the same

world as sex."

Dr. Ruth Westheimer

“Chocolate is

a perfect

food, as

wholesome as

it is delicious,

a beneficent a beneficent

restorer of

exhausted

power"

Baron Justus von Liebig

Your

favourite

guilty

pleasure

is great

for your for your

skin

Choose a

life with

chocolate

Superior

flavor,

exquisite

aroma,

single single

origin

subtleties

Ecuadorian

Arriba

chocolate

has it all

EXPERIENCING CHOCOLATE IN ECUADOR

� Choc Shops

� Tasting sessions

Spa treatments� Spa treatments

� Dinners & Desserts

� Visiting farms

WHERE TO ENJOY AND BUY ECUADORIAN CHOCOLATE

� At specialized stores, through

a trip with the scent of cocoa

along the routes of

chocolate, relaxing in a

chocolate spa or sipping chocolate spa or sipping

Cocoa applications in gourmet

dishes...!

Following, several tips to

enjoy the Ecuadorian

chocolate!

SPECIALIZED SHOPS

� Cacao & Cacao (Quito)

Several chocolate brands,

bars, truffles, hot chocolate

and other Chocolate

inspired spa products such

as: soap and moisturizing

creams.creams.

� Galería Ecuador (Quito)

Great diversity of chocolate

brands especially made

with organic cacao.

Chocolate tastings for the

five senses, coffee shop.

Mariscal + NEW Old Town

SPECIALIZED SHOPS

� República del Cacao Boutique (Quito, Guayaquil, Cuenca, Lima, Cuzco, Bogotá)

All the products of this brand

under one roof; enjoy hot

chocolate together with any of

their delicious desserts.

� Kallari Chocolate Café (Quito)

The store opened in 2004,

features a wide offer of

Ecuadorian chocolate bars

made by community

manufacturers.

Owned by Kichwa

communities.

SPECIALIZED SHOPS

� Cyril Boutique (Quito)

This shop specializes in

chocolate sculptures.

Desserts, breads and much

more are also available.

� ChocoArt (Quito, USA)

Figures and art pieces carved

in chocolate coming from

Ecuadorian amazon Cacao.

TASTING SESSIONS

� Pacari (reservations required)

� Chez Tiff (La Ronda)

DINNER AND SPECIAL MENUS

� Hotel Oro Verde, Guayaquil(Pacific Coast)

Cocoa Dinner

� Hosteria El Quetzal de Mindo(Andes)

Special Chocolate menu

Savory and sweet gourmet dishes:

Special Chocolate menu

� Arasha Resort(Andes)

Prepare your own Chocolate fondue

+ chocolate desserts everywhere!!

“A piece of this delicacy on your tongue may arouse all your senses, and even those of an entire village”

Película “Chocolat”

CHOCOLATE SPA

� Hosteria El Señor de los CaballosVinces

(Pacific Coast)

Chocolate, not only tasting it, but

also feeling it at:

(Pacific Coast)

� Termas de PapallactaPapallacta

(Andes)

� SamariBaños

(Andes)

CHOCOLATE ROUTES

RUTA 3

RUTA 1

1 ROUTE OF CHOCOLATE GUAYAQUIL – VINCES

2 ROUTE OF CHOCOLATE GUAYAQUIL – MANGLARESCHURUTE

3 ROUTE OF THE ORIGIN OF CHOCOLATE QUITO – PAPALLACTA –ARCHIDONA – TENA -MISAHUALLÍ

RUTA 1

RUTA 2

- Pacific Coast: Guayaquil – Vinces

- Pacific Coast: Guayaquil – Manglares Churute

ROUTE OF CHOCOLATE

- Amazon

ROUTE OF THE ORIGIN OF CHOCOLATE

A TRIP WITH THE SCENT OF CACAO

� Rancho Grande, Vinces(Pacific Coast)

Learn about the Plant

There are several options to include

the aroma of cocoa during a trip in

Ecuador; among them:

� Hacienda Las Cañas, Naranjal (Pacific Coast)

Harvest Cacao

� Intiñan Museum Parallel 0º(Andes)

Cacao in the Center of the World

COMMUNITY TOURISM

� La Cabaña del CacaoArchidona, Napo

(Amazon)

Cacao along with Community

experiences in Ecuador:

� Ecoaldea Shandia20min drive from Tena

(Amazon)

� Asociación KallariTena, Napo Province

(Amazon)

COMMUNITY TOURISM

� Sinchi Warmi10 minutes drive from Port. 10 minutes drive from Port.

Misahuallí

(Amazon)

� MashpiAgroforestry Farm, Pichincha

(Andes)

4. TIPS AND ADDITIONAL FACTSVisit Ecuador's 4 worlds, its nature and culture in combination with the pleasures

offered by tasty Ecuadorian Chocolate

GALAPAGOS – ECOTOURISMVisit Galapagos, the Enchanted Islands and finish the day with a cup of Hot Chocolate

(Café Chocolate Galápagos - Puerto Ayora)

PACIFIC COAST – ADVENTUREEnjoy the many activities offered by this region and visit Guayaquil historical

Park, Vinces or Manglares Churute to learn more about Chocolate

ANDES – CULTUREThe amazing Andean culture merges with the cold of the “paramo”, ideal place to

enjoy a cup of Hot Chocolate or a Chocolate bar

AMAZON – COMMUNITY TOURISMSee cocoa's birthplace while you share the customs, traditions and the nature

surrounding local communities

RUTA 3

RUTA 1

RUTA 2

MINI-SITE:

ecuador.travel/chocolate

ecuador.travel/trade

ecuador.travel/trade

ECUADOR: LAND OF CHOCOLATE

THANK YOU!

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