information overload: internal communication essentials
TRANSCRIPT
Information Overload denise cox, Lead Communications Consultant,
Newsweaver
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denise coxLead communications consultant, NewsweaverTwitter: @denisecoxWebsite: www.newsweaver.com/internal-communications
Twitter hashtag: #icewebinar
Claire Bergin Senior Marketing Executive, NewsweaverTwitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications
“When the volume of potentially useful and relevant information available exceeds processing
capacity and becomes a hindrance rather than a help”
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Cost of Information Overload
[email protected] rely on employee self-selecting importanceLevels of emails increasing - especially at local levelsNo measurement – not even open ratesNo formal tool, process or governance in placeEmployees feel swamped with content of little use Stop opening emailsImportant information is being missed
Causes of Information Overload
Are you part of the problem?
“Blast”“Push”“eShot”“Mass”“Deploy”“All”
Governance in placeReduced frequencyIncreased relevancePersonalized to audiencesTargeted contentDecisions made from measurement
Or, are you part of the solution?
Timely, targeted, relevantSegment audiencesPersonalize contentDetermine frequency In depth measurementInforms your communicationsAcknowledges the employee
1. Data
2. Central calendar
No barriersAny deviceScannableEasy to navigateWIIFM
3. Design
Today’s technology
20% of the work week is spent looking for internal information Source: McKinsey Report
Action-based sends
Understand your audience
Consolidate Twitter-style content Responsive design Embed videos Measure
Courtesy of: Financial Ombudsman
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Organized by sections
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Organized by sections
Color-coded sections Content as snippets Priority sections at top
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RB
C
View across organization
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Signaling relevance
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Consolidates
Responsive design Aggregated news Measures traffic Measures audiences
Measure to reduce overload
Insight into audiencesEditorial guidanceClick mapsTrendsBest time and dayTarget / personalizeDecrease volumeContent balanceMost/least tractionDestination trafficRe-sendConsolidation opportunitiesShare insight with stakeholders
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